SAIKAT DUTTA Mobile – 09748675555 /8777241970 Email– dutta
... experience in the FMCG , Financial Services , Portfolio Management & Life Insurance industry having expertise in the field of sales , marketing and Talent Acquisition . ...
... experience in the FMCG , Financial Services , Portfolio Management & Life Insurance industry having expertise in the field of sales , marketing and Talent Acquisition . ...
client name
... capabilities within a failing department. Implemented wide scale change and improvement. Managed £1.2 million budget and team of 12. Responsible for developing and implementing all CIPFA wide marketing related business plans and strategies, across both charity and 15 professional and commercial ...
... capabilities within a failing department. Implemented wide scale change and improvement. Managed £1.2 million budget and team of 12. Responsible for developing and implementing all CIPFA wide marketing related business plans and strategies, across both charity and 15 professional and commercial ...
Using Email to Persuade
... From the consumers’ point of view, their ability to control what they want and don’t want is key to effective permission marketing. Customers choose which websites they want to visit and what messages they want to receive. The traditional approach—“interruption marketing”—relies on grabbing the atte ...
... From the consumers’ point of view, their ability to control what they want and don’t want is key to effective permission marketing. Customers choose which websites they want to visit and what messages they want to receive. The traditional approach—“interruption marketing”—relies on grabbing the atte ...
Product - Facultatea de Business - Universitatea Babeş
... Assumed the producer wants to earn a 20% markup on sales, markup price is given by: Price = Unit cost/(1 – 0,2) = 16/0,8 = 20 u.m. Producer earns 4 u.m. per each unit sale. ...
... Assumed the producer wants to earn a 20% markup on sales, markup price is given by: Price = Unit cost/(1 – 0,2) = 16/0,8 = 20 u.m. Producer earns 4 u.m. per each unit sale. ...
Chapter 1
... One study estimated that as many as 80% of new consumer packaged products fail. Only about 40% of new consumer products are around 5 years after introduction. Why? Overestimation of market size, Product design problems, Product incorrectly positioned, priced, or advertised, Product may have been pus ...
... One study estimated that as many as 80% of new consumer packaged products fail. Only about 40% of new consumer products are around 5 years after introduction. Why? Overestimation of market size, Product design problems, Product incorrectly positioned, priced, or advertised, Product may have been pus ...
**** 1
... Both humans and nonhuman learn to make feedforward modifications to their motor output to correct for these errors Visual feedback enables users to identify these consistent decoding and device errors and then compensate for the errors by modifying their motor ...
... Both humans and nonhuman learn to make feedforward modifications to their motor output to correct for these errors Visual feedback enables users to identify these consistent decoding and device errors and then compensate for the errors by modifying their motor ...
Integrated Marketing Communications
... media space or time, public relations employs who organized and distribute news generate a cost ...
... media space or time, public relations employs who organized and distribute news generate a cost ...
The End(s) of Marketing - University of Virginia
... … the AMA’s Foundation, “Good Cause: Marketing for a Better World”? This effort is praiseworthy, but relates strictly to non-profit organizations. I doubt that the AMA intends this, but the highlighting of non-profit organizations for good causes implies that marketing by for-profit companies such ...
... … the AMA’s Foundation, “Good Cause: Marketing for a Better World”? This effort is praiseworthy, but relates strictly to non-profit organizations. I doubt that the AMA intends this, but the highlighting of non-profit organizations for good causes implies that marketing by for-profit companies such ...
Strategic Assortment Decisions in Information-Intensive and
... Global media consumption is changing rapidly and constantly. Not only have traditional media (TV and radio) become much more fragmented, which may have altered their effectiveness to reach one’s target market (Stipp 2008), TV and radio use is decreasing in favor of the Internet, especially social me ...
... Global media consumption is changing rapidly and constantly. Not only have traditional media (TV and radio) become much more fragmented, which may have altered their effectiveness to reach one’s target market (Stipp 2008), TV and radio use is decreasing in favor of the Internet, especially social me ...
Marketing, the Marketing Mix (4P`s), and the Nine P`s
... Marketing Management is the art and science of choosing target markets and building profitable relationships with them. (Principles of Marketing, 15e, Kotler and Armstrong, 2014) The aim of Marketing is to know and understand the customer so well that the product or service fits him (her/it) and sel ...
... Marketing Management is the art and science of choosing target markets and building profitable relationships with them. (Principles of Marketing, 15e, Kotler and Armstrong, 2014) The aim of Marketing is to know and understand the customer so well that the product or service fits him (her/it) and sel ...
events and their importance in strategic marketing communication
... changes that appear in the way of transmitting messages to the stakeholders, taking into account the importance and the role of public relations, especially of marketing events concomitant with lowering of the advertising power. In Europe, a larger number of companies are starting to implement activ ...
... changes that appear in the way of transmitting messages to the stakeholders, taking into account the importance and the role of public relations, especially of marketing events concomitant with lowering of the advertising power. In Europe, a larger number of companies are starting to implement activ ...
Download Full Article
... The term advertising is derived from the latine word ‘adventure’which means to truth the attention. Every piece of advertising turns the attention of readers, the listeners, the viewers or the on lookers towards a product. Therefore it cn be said that anything that turns the attention to an article ...
... The term advertising is derived from the latine word ‘adventure’which means to truth the attention. Every piece of advertising turns the attention of readers, the listeners, the viewers or the on lookers towards a product. Therefore it cn be said that anything that turns the attention to an article ...
Functional Food Marketing – The Hungarian Market Case
... I applied factor analysis and found that respondents considered functional foods as having preventive functions and producing a beneficial effect on people’s health. The performance boosting properties of functional foods were linked with their modern and trendy image. The high prices of functional ...
... I applied factor analysis and found that respondents considered functional foods as having preventive functions and producing a beneficial effect on people’s health. The performance boosting properties of functional foods were linked with their modern and trendy image. The high prices of functional ...
What is brain dynamics - Brain Dynamics Laboratory
... functions. It has been suggested that this so-called 'binding problem' may be solved in the temporal domain. • The hypothesis is that synchronization of neuronal discharges can serve for the integration of distributed neurons into cell assemblies and that this process may underlie the selection of p ...
... functions. It has been suggested that this so-called 'binding problem' may be solved in the temporal domain. • The hypothesis is that synchronization of neuronal discharges can serve for the integration of distributed neurons into cell assemblies and that this process may underlie the selection of p ...
What`s on first: internal or external marketing?
... Internal: comfortable, slow, but sometimes inconsistent ➔ It turns out that most dentists are much more familiar with internal marketing. Your current patients are the primary audience for your marketing message. There are many ways to do this type of marketing, such as telling patients about your s ...
... Internal: comfortable, slow, but sometimes inconsistent ➔ It turns out that most dentists are much more familiar with internal marketing. Your current patients are the primary audience for your marketing message. There are many ways to do this type of marketing, such as telling patients about your s ...
competitive marketing strategy
... The Markstrat Exercise is the group project. Book : Markstrat3 for Executives – Books on Reserve Markstrat is a marketing software simulation to learn strategic marketing concepts such as brand portfolio strategy, segmentation and positioning strategies, as well as operational marketing. It is an ex ...
... The Markstrat Exercise is the group project. Book : Markstrat3 for Executives – Books on Reserve Markstrat is a marketing software simulation to learn strategic marketing concepts such as brand portfolio strategy, segmentation and positioning strategies, as well as operational marketing. It is an ex ...
Consideration Sets and Competitive Marketing (2011)
... Example 1.2. Argumentation by a salesperson. Think of a consumer who enters a car dealership with the intention to buy a new car. The consumer has a particular car model in mind. As he inspects it on the display podium, he is approached by a salesperson who tries to convince him to consider a differ ...
... Example 1.2. Argumentation by a salesperson. Think of a consumer who enters a car dealership with the intention to buy a new car. The consumer has a particular car model in mind. As he inspects it on the display podium, he is approached by a salesperson who tries to convince him to consider a differ ...
Abstract Browser - The Journal of Neuroscience
... This Week in The Journal Slow-Wave Sleep Rhythms May Induce LTD Romain Pigeat, Patrick Chausson, Fanny M. Dreyfus, Nathalie Leresche, and Re´gis C. Lambert (see pages 64 –73) As we sleep, our brains progress through stereotypical patterns of activity that define different sleep stages. The functions ...
... This Week in The Journal Slow-Wave Sleep Rhythms May Induce LTD Romain Pigeat, Patrick Chausson, Fanny M. Dreyfus, Nathalie Leresche, and Re´gis C. Lambert (see pages 64 –73) As we sleep, our brains progress through stereotypical patterns of activity that define different sleep stages. The functions ...
Engaging Customers and Communicating Customer Value
... Buzz marketing involves cultivating opinion leaders and getting them to spread information about a product or service to others in their communities. ...
... Buzz marketing involves cultivating opinion leaders and getting them to spread information about a product or service to others in their communities. ...
The Agency
... and are presented with a similar tone and style that reinforces the brand’s core message. Its goal is to make all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing, personal selling, online communications and social media work together as a u ...
... and are presented with a similar tone and style that reinforces the brand’s core message. Its goal is to make all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing, personal selling, online communications and social media work together as a u ...