An exploratory study of entrepreneurial marketing in SMEs the role
... entrepreneurial marketing in SMEs and to examine the influence of the founderentrepreneur role in this process. To attain these goals, a qualitative methodology of investigation was used (multiple case studies) through interviews and documentary analysis, with two SMEs situated in an inland region o ...
... entrepreneurial marketing in SMEs and to examine the influence of the founderentrepreneur role in this process. To attain these goals, a qualitative methodology of investigation was used (multiple case studies) through interviews and documentary analysis, with two SMEs situated in an inland region o ...
Cortical surface area and cortical thickness in the precuneus
... attention in the last decade (Margulies et al., 2009; Zhang and Li, 2012). For long time parietal areas have been somehow neglected in terms of comparative neuroanatomy and functional analyses, at least when compared with other cortical districts that have received more consideration through the his ...
... attention in the last decade (Margulies et al., 2009; Zhang and Li, 2012). For long time parietal areas have been somehow neglected in terms of comparative neuroanatomy and functional analyses, at least when compared with other cortical districts that have received more consideration through the his ...
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... Results of the study of the interviewed sample showed that most traders and artisans and craft souvenirs are over the age of 40. Their education varies with a large percentage with higher school education, but also those with higher education constitute a significant part. Few artisans who have elem ...
... Results of the study of the interviewed sample showed that most traders and artisans and craft souvenirs are over the age of 40. Their education varies with a large percentage with higher school education, but also those with higher education constitute a significant part. Few artisans who have elem ...
Marketing Management
... the needs of the customer by means of the product and the whole cluster of things associated with creating , delivering, and finally consuming it. Several scholars have found that companies that embrace the marketing concept achieve superior performance. This was first demonstrated by companies prac ...
... the needs of the customer by means of the product and the whole cluster of things associated with creating , delivering, and finally consuming it. Several scholars have found that companies that embrace the marketing concept achieve superior performance. This was first demonstrated by companies prac ...
MARKETING ESSENTIALS
... How does increased demand for a product help lower its price to consumers? When demand is high, manufacturers can produce products in larger quantities. This reduces the unit cost of each product. This is because the fixed costs (such as the rent on a building) remain the same whether the company pr ...
... How does increased demand for a product help lower its price to consumers? When demand is high, manufacturers can produce products in larger quantities. This reduces the unit cost of each product. This is because the fixed costs (such as the rent on a building) remain the same whether the company pr ...
International Journal of Research· in Management, Economics
... mass promotion. So as well as the choice of marketing approach, this may also reflect limited resources of the smaller firm. Entrepreneurs choose "conversational" relationships in which they can have contact with the customers, can listen and respond to them, rather than undertaking formal market re ...
... mass promotion. So as well as the choice of marketing approach, this may also reflect limited resources of the smaller firm. Entrepreneurs choose "conversational" relationships in which they can have contact with the customers, can listen and respond to them, rather than undertaking formal market re ...
IOSR Journal of Business and Management (IOSRJBM)
... into Indian market. For instance, Kellogg‘s, McDonald‘s, LG, Reebok and Coca-Cola are among such global brands who initially introduced standard products by following standardized global strategies but later realized their mistakes and thus modified their product or services according to the needs o ...
... into Indian market. For instance, Kellogg‘s, McDonald‘s, LG, Reebok and Coca-Cola are among such global brands who initially introduced standard products by following standardized global strategies but later realized their mistakes and thus modified their product or services according to the needs o ...
Marketing : Quo Vadis? A Discusion paper By
... orientation, network perspectives, integrated marketing communications (IMC) and the resource based view of the firm. It does not place the same emphasis on the equal importance of both tangible (‘product’) and intangible (‘service’) attributes that ‘mix’ to form a customer offering. From a practica ...
... orientation, network perspectives, integrated marketing communications (IMC) and the resource based view of the firm. It does not place the same emphasis on the equal importance of both tangible (‘product’) and intangible (‘service’) attributes that ‘mix’ to form a customer offering. From a practica ...
Chapter 1
... One study estimated that as many as 80% of new consumer packaged products failed. Only about 40% of new consumer products are around 5 years after introduction. Why? ...
... One study estimated that as many as 80% of new consumer packaged products failed. Only about 40% of new consumer products are around 5 years after introduction. Why? ...
Keller_SBM3_01
... • To firms, brands represent enormously valuable pieces of legal property, capable of ...
... • To firms, brands represent enormously valuable pieces of legal property, capable of ...
Creepy Marketing: Three Dimensions of Perceived Excessive Online
... personal space that are based on the expected distance of the violator as well as the personal relationship. A key finding of EVT is that the perceived valence of the violation will drive subsequent reaction. McLaughlin and Vitak (2012) extend EVT to the virtual world and find negative violations fr ...
... personal space that are based on the expected distance of the violator as well as the personal relationship. A key finding of EVT is that the perceived valence of the violation will drive subsequent reaction. McLaughlin and Vitak (2012) extend EVT to the virtual world and find negative violations fr ...
Slide 1
... If an interviewer wanted to reach the teen market, a fast and low cost method would be to use _____. 1. telephone interviews 2. mail questionnaires 3. focus groups 4. online surveys ...
... If an interviewer wanted to reach the teen market, a fast and low cost method would be to use _____. 1. telephone interviews 2. mail questionnaires 3. focus groups 4. online surveys ...
Department of Marketing Dr. Val Larsen, Head
... As a result of marketing being such a broad field there are many areas of specialization. Students majoring in marketing commit to a course of study and obtain career-specific knowledge and skills by selecting a concentration. Presently, concentrations include: Business to Business Marketing B ...
... As a result of marketing being such a broad field there are many areas of specialization. Students majoring in marketing commit to a course of study and obtain career-specific knowledge and skills by selecting a concentration. Presently, concentrations include: Business to Business Marketing B ...
effective marketing
... Yet only 43% of Australian businesses have a website! Customers, potential customers, suppliers and potential staff constantly review websites as an indicator of ‘business credibility’. Gone are the days when websites cost thousands of dollars to create and maintain. Other forms of social media have ...
... Yet only 43% of Australian businesses have a website! Customers, potential customers, suppliers and potential staff constantly review websites as an indicator of ‘business credibility’. Gone are the days when websites cost thousands of dollars to create and maintain. Other forms of social media have ...
CHAPTER 2 Strategic Planning for Competitive Advantage
... Segment Summary: The Nederlander Organization The Nederlander Organization is a global theatre management company that backs productions, rents, and manages Broadway style theatres. In this video, major managers discuss the strategic decisions behind the development of a separate company to manage a ...
... Segment Summary: The Nederlander Organization The Nederlander Organization is a global theatre management company that backs productions, rents, and manages Broadway style theatres. In this video, major managers discuss the strategic decisions behind the development of a separate company to manage a ...
download copies of slides (pdf)
... • Successful marketing is often just a logical response to and reinforcement of need and want. ...
... • Successful marketing is often just a logical response to and reinforcement of need and want. ...
sensory marketing and tourist experiences
... existence of several experience dimensions by developing and validating a brand experience scale which focuses the sensory component, apart from the affective, intellectual, and behavioural dimensions. The authors suggest more investigation of the experience concept within different industries and r ...
... existence of several experience dimensions by developing and validating a brand experience scale which focuses the sensory component, apart from the affective, intellectual, and behavioural dimensions. The authors suggest more investigation of the experience concept within different industries and r ...
Marketing Planning: Feeniks Koulu
... careful planning and implementation. Financial success often depends upon marketing ability; Finance, operations, accounting and other business function will not matter if there is not enough demand for products and services (Koler & Keller Lane, 2006). In layman’s terms marketing could be simply de ...
... careful planning and implementation. Financial success often depends upon marketing ability; Finance, operations, accounting and other business function will not matter if there is not enough demand for products and services (Koler & Keller Lane, 2006). In layman’s terms marketing could be simply de ...
Russia
... 18.6% in 1999), which could, in turn, lead to labour shortages. In addition the population is aging and by 2050, pensioners are forecast to be 2.5 times the size of the 0-14 age group and will represent 35% of the total population. The government intends to increase birth rates through a birth incen ...
... 18.6% in 1999), which could, in turn, lead to labour shortages. In addition the population is aging and by 2050, pensioners are forecast to be 2.5 times the size of the 0-14 age group and will represent 35% of the total population. The government intends to increase birth rates through a birth incen ...
group 3 - users.miamioh.edu
... induced sadness were usually dissociated from reports of its aversive components in the current studies. The most frequently reported sadness-like state in response to music was melancholic. On average, it was reported more than twice as much as the term sad and more than five times as much as the ...
... induced sadness were usually dissociated from reports of its aversive components in the current studies. The most frequently reported sadness-like state in response to music was melancholic. On average, it was reported more than twice as much as the term sad and more than five times as much as the ...