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«Apn_Id»

... Applicant: D. Walsh & S. Kane Location: 189, Moyville Estate, Rathfarnham, Dublin 16 Proposed Development: The conversion of the existing attic space into new study/storage area, with one dormer window to the side, one dormer window and one rooflight to the rear of the existing house and all associa ...
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... being limited to a few variations, to full with many variations to suit different market segments. • Product lines can be stretched upwards (more expensive) or downwards, filled out, or contracted through the addition or deletion of product variations. • The purpose is to offer products for differen ...
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... that oversees advertising in the country. Xlear® is in a difficult position because it is not technically classified as a drug; however, the FDA still regulates its advertising. As John Peterson, Marketing Manager at Xlear® said, “With regards to what you can and can’t say about our products in adve ...
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I. Chapter Overview

... part of this physical evidence is the servicescape: the environment in which the service is delivered and where the firm and the customer interact. Servicescapes include facility exteriors—elements such as a building’s architecture, the signage, parking, and even the landscaping. They also include i ...
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... on future purchases. Discounts can, however, be effective when used as one of many tactical manoeuvres under the strategic umbrella of the company’s pricing strategy. Raising prices Raising prices enables companies to increase cash flow, but caution should be taken if there is no disciplined, long-t ...
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... rather than in terms of the benefits that customers seek. In marketing myopia defining a business in this context, myopia means narterms of goods and row, short-term thinking, for services rather than in example, if Wm. Wrigley, Jr. terms of the benefits company defined its mission as that customers ...
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Green marketing

Green marketing is the marketing of products that are presumed to be environmentally preferable to others. Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying advertising. Yet defining green marketing is not a simple task where several meanings intersect and contradict each other; an example of this will be the existence of varying social, environmental and retail definitions attached to this term. Other similar terms used are environmental marketing and ecological marketing.Green, environmental and eco-marketing are part of the new marketing approaches which do not just refocus, adjust or enhance existing marketing thinking and practice, but seek to challenge those approaches and provide a substantially different perspective. In more detail green, environmental and eco-marketing belong to the group of approaches which seek to address the lack of fit between marketing as it is currently practiced and the ecological and social realities of the wider marketing environment.The legal implications of marketing claims call for caution. Misleading or overstated claims can lead to regulatory or civil challenges. In the United States, theFederal Trade Commission provides some guidance on environmental marketing claims. This Commission is expected to do an overall review of this guidance, and the legal standards it contains, in 2011.
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