Applied Market Research - NUS Business School
... While companies stand to lose control, they gain a movement, one that’s both an opportunity and a threat. The persuasive power of word of mouth far outweighs that of advertising, and social media amplifies it. (90% consumers claim they trust peer recommendations compared to only 14% who claim they t ...
... While companies stand to lose control, they gain a movement, one that’s both an opportunity and a threat. The persuasive power of word of mouth far outweighs that of advertising, and social media amplifies it. (90% consumers claim they trust peer recommendations compared to only 14% who claim they t ...
Marketing Mix
... What is your promotional strategy? Where and how often to you advertise? What is your marketing budget? ...
... What is your promotional strategy? Where and how often to you advertise? What is your marketing budget? ...
Basic Marketing, 17e
... job, we’ll be OK regardless of what anyone else does.” B. “I never thought I’d be leading our company into the international market, but there are simply too many opportunities there to ignore.” C. “I don’t write the paychecks for my customer service staff – the customers do.” D. “We’ve learned that ...
... job, we’ll be OK regardless of what anyone else does.” B. “I never thought I’d be leading our company into the international market, but there are simply too many opportunities there to ignore.” C. “I don’t write the paychecks for my customer service staff – the customers do.” D. “We’ve learned that ...
Advertising & Promotion
... • Carefully prepared messages delivered to carefully targeted audiences • Six-fold increase between 1980 and 2010 ...
... • Carefully prepared messages delivered to carefully targeted audiences • Six-fold increase between 1980 and 2010 ...
WHAT IS MARKETING ?
... and it continues after the sales, which is known as after sales service. ...
... and it continues after the sales, which is known as after sales service. ...
PDF
... • Encompasses all the physical activities necessary to make your product or service available to your customers when and where they need them • Key component of the so-called “supply chain” ...
... • Encompasses all the physical activities necessary to make your product or service available to your customers when and where they need them • Key component of the so-called “supply chain” ...
File
... The contemporary definition of IMC says that IMC is a strategic business process plan, develop, execute and evaluate coordinated, measurable persuasive brand communication programs over time with consumers, customers, prospects, employees, associates, and other targeted relevant external and interna ...
... The contemporary definition of IMC says that IMC is a strategic business process plan, develop, execute and evaluate coordinated, measurable persuasive brand communication programs over time with consumers, customers, prospects, employees, associates, and other targeted relevant external and interna ...
Linguistic and non-traditional marketing
... creating a positive element of surprise for customers and/or other target audiences. Depending on an organization’s need for visibility, non-traditional marketing can be used either discreetly, or in a manner designed to create more of a splash. o ...
... creating a positive element of surprise for customers and/or other target audiences. Depending on an organization’s need for visibility, non-traditional marketing can be used either discreetly, or in a manner designed to create more of a splash. o ...
INTEGRATED MARKETING COMMUNICATION (IMC)
... communicators are continually challenged. They must use communication methods that will break through the clutter, reach audiences with interesting and persuasive messages that enhance brand equity and drive sales. In this course, participants will learn to approach marketing communications in an in ...
... communicators are continually challenged. They must use communication methods that will break through the clutter, reach audiences with interesting and persuasive messages that enhance brand equity and drive sales. In this course, participants will learn to approach marketing communications in an in ...
Job Description VP Marketing and Sales v3
... business development and trend analysis – at each of the parks as well as for the entire company. A successful VP of Marketing and Sales for Apex Parks Group will have the following job and core job competencies and possess the qualities and skill set to be able to meet company expectations ...
... business development and trend analysis – at each of the parks as well as for the entire company. A successful VP of Marketing and Sales for Apex Parks Group will have the following job and core job competencies and possess the qualities and skill set to be able to meet company expectations ...
Communication Management
... After setting up goals and objectives, businesses and organisations need to decide on how to use and integrate various communication tools to achieve their set objectives. ...
... After setting up goals and objectives, businesses and organisations need to decide on how to use and integrate various communication tools to achieve their set objectives. ...
TOURISM PETER ROBINSON MICHAEL LÜCK ...
... used by brands looking to help customers find their products and services online faster and with less effort. The Internet is used by businesses to motivate customers and maintain consumer interest in their brands. The aim is to be top of the list when a user searches. Companies will pay a premium f ...
... used by brands looking to help customers find their products and services online faster and with less effort. The Internet is used by businesses to motivate customers and maintain consumer interest in their brands. The aim is to be top of the list when a user searches. Companies will pay a premium f ...
Richard Christys presentation
... Being good in marketing is more than just avoiding bad …but avoiding bad is where you start Being good is neither guaranteed by meaning well, nor ...
... Being good in marketing is more than just avoiding bad …but avoiding bad is where you start Being good is neither guaranteed by meaning well, nor ...
Basic Marketing Terms
... – Product - Include both goods and services. – Price – The amount a business charges for a product. – Place – Having the product available at the right time at the location. Also known as distribution or logistics. – Promotion – Informing and reminding customers of products available to them and per ...
... – Product - Include both goods and services. – Price – The amount a business charges for a product. – Place – Having the product available at the right time at the location. Also known as distribution or logistics. – Promotion – Informing and reminding customers of products available to them and per ...
Slide 1
... • Uses different media outlets such as television, radio, Internet and magazines • Includes the following examples: – Anaheim Ducks signing a new goalie ...
... • Uses different media outlets such as television, radio, Internet and magazines • Includes the following examples: – Anaheim Ducks signing a new goalie ...
18 Event Sponsorship, Product Placement, and Branded
... Embedding a brand or brand symbol in entertainment programming – Product placement is placing a brand into the content of an entertainment product. – Agents, marketers, producers and writers are finding ways to incorporate brands in movies, webisodes, and reality TV. – Anywhere and any time people a ...
... Embedding a brand or brand symbol in entertainment programming – Product placement is placing a brand into the content of an entertainment product. – Agents, marketers, producers and writers are finding ways to incorporate brands in movies, webisodes, and reality TV. – Anywhere and any time people a ...
Day One on the DMA2014 S...- Direct Marketing News
... Grayhair ponders gastronomy. Noting that DMA is always a great place for marketers to ingest the best in technology —including his company's direct and digital integration tools—Grayhair Software VP Jeff Stangle insisted it was important for conventioneers to take in a good meal at the end of a long ...
... Grayhair ponders gastronomy. Noting that DMA is always a great place for marketers to ingest the best in technology —including his company's direct and digital integration tools—Grayhair Software VP Jeff Stangle insisted it was important for conventioneers to take in a good meal at the end of a long ...
Product Decisions Chapter 10
... Global Products and Brands “A multinational has operations in different countries. A global company views the world as a single country. We know Argentina and France are different, but we treat them the same. We sell them the same products, we use the same production methods, we have the same corpo ...
... Global Products and Brands “A multinational has operations in different countries. A global company views the world as a single country. We know Argentina and France are different, but we treat them the same. We sell them the same products, we use the same production methods, we have the same corpo ...
Document
... marketing environment in China and how different is it from that in Hong Kong and other countries? 2) Are concepts and practices developed in the West applicable to China? Do they need to be adapted to the Chinese environment? 3) What are the challenges for marketing professionals, say, those workin ...
... marketing environment in China and how different is it from that in Hong Kong and other countries? 2) Are concepts and practices developed in the West applicable to China? Do they need to be adapted to the Chinese environment? 3) What are the challenges for marketing professionals, say, those workin ...
Marketing and Distribution Systems
... Marketing - developing strategies to get and keep customers Measuring the market (1995) Premium volume $260 billion Number of insurers 3,340 Measuring market share Company NWP (Net Written Premium)/Total NWP -by line, by state Measuring competitiveness Concentration ratio 4 firm market share (1995) ...
... Marketing - developing strategies to get and keep customers Measuring the market (1995) Premium volume $260 billion Number of insurers 3,340 Measuring market share Company NWP (Net Written Premium)/Total NWP -by line, by state Measuring competitiveness Concentration ratio 4 firm market share (1995) ...
Top marketing tips to get 2013 off to a great start
... Marketing tips to get 2013 off to a great start ...
... Marketing tips to get 2013 off to a great start ...
Market Segmentation
... 1) Segmentation in the Mirror. You represent a certain a) Demographic b) Geographic c) Psychographic Write down every characteristic about yourself that marketers of different products would see in you in each of the above categories. In other words, describe yourself in detail. Use one or two word ...
... 1) Segmentation in the Mirror. You represent a certain a) Demographic b) Geographic c) Psychographic Write down every characteristic about yourself that marketers of different products would see in you in each of the above categories. In other words, describe yourself in detail. Use one or two word ...