Place (distribution) Powerpoint
... Should the product be sold directly to consumers? Should the product be sold through retailers? How long should the channel be (that is, how many intermediaries)? Where should the product be made available? Should electronic methods of distribution be used? How much will it costs to keep the stock o ...
... Should the product be sold directly to consumers? Should the product be sold through retailers? How long should the channel be (that is, how many intermediaries)? Where should the product be made available? Should electronic methods of distribution be used? How much will it costs to keep the stock o ...
reporting 7 marketing editing
... ▶Placement •Having a right target number of outlets to ensure customer’s utmost convenience •Place utility for consumer convenience calls for intensive distribution so that customers may get the product where they want them ...
... ▶Placement •Having a right target number of outlets to ensure customer’s utmost convenience •Place utility for consumer convenience calls for intensive distribution so that customers may get the product where they want them ...
8-3C: Examples of hypothesis testing for population means
... flights is $ 47.56 per day base price without taxes, surcharges or other local costs. The Conde Nashʼs travel magazine feels that this price is too low. They donʼt want travelers to read about the low cost of car rentals if indeed the average cost is higher. A Conde Nash reporter checks the rates on ...
... flights is $ 47.56 per day base price without taxes, surcharges or other local costs. The Conde Nashʼs travel magazine feels that this price is too low. They donʼt want travelers to read about the low cost of car rentals if indeed the average cost is higher. A Conde Nash reporter checks the rates on ...
Chapter 12 – Marketing Channels PPT
... Bridge the major time, place and possession gaps that separate goods and services from users ...
... Bridge the major time, place and possession gaps that separate goods and services from users ...
Chapter 6: notes
... Sporting events are considered services, so buying tickets from a team’s box office is an example of direct distribution ...
... Sporting events are considered services, so buying tickets from a team’s box office is an example of direct distribution ...
September 19, 2001
... a variety of industries, ranging from consumer products (As Seen On TV & retail), technology, entertainment, publishing, fashion, and more. PS works closely with companies by focusing on the execution of their business from both an operational and a sales/marketing perspective. PS’s goal through thi ...
... a variety of industries, ranging from consumer products (As Seen On TV & retail), technology, entertainment, publishing, fashion, and more. PS works closely with companies by focusing on the execution of their business from both an operational and a sales/marketing perspective. PS’s goal through thi ...
Long tail
In statistics, a long tail of some distributions of numbers is the portion of the distribution having a large number of occurrences far from the ""head"" or central part of the distribution. The distribution could involve popularities, random numbers of occurrences of events with various probabilities, etc. A probability distribution is said to have a long tail if a larger share of population rests within its tail than would under a normal distribution. A long-tail distribution will arise with the inclusion of many values unusually far from the mean, which increase the magnitude of the skewness of the distribution. A long-tailed distribution is a particular type of heavy-tailed distribution.The term long tail has gained popularity in recent times as describing the retailing strategy of selling a large number of unique items with relatively small quantities sold of each—usually in addition to selling fewer popular items in large quantities. The long tail was popularized by Chris Anderson in an October 2004 Wired magazine article, in which he mentioned Amazon.com, Apple and Yahoo! as examples of businesses applying this strategy. Anderson elaborated the concept in his book The Long Tail: Why the Future of Business Is Selling Less of More.The distribution and inventory costs of businesses successfully applying this strategy allow them to realize significant profit out of selling small volumes of hard-to-find items to many customers instead of only selling large volumes of a reduced number of popular items. The total sales of this large number of ""non-hit items"" is called ""the long tail"".Given enough choice, a large population of customers, and negligible stocking and distribution costs, the selection and buying pattern of the population results in the demand across products having a power law distribution or Pareto distribution.It is important to understand why some distributions are normal vs. long tail (power) distributions. Chris Anderson argues that while quantities such as human height or IQ follow a normal distribution, in scale-free networks with preferential attachments, power law distributions are created, i.e. because some nodes are more connected than others (like Malcolm Gladwell’s “mavens” in The Tipping Point).The long tail concept has found some ground for application, research, and experimentation. It is a term used in online business, mass media, micro-finance (Grameen Bank, for example), user-driven innovation (Eric von Hippel), and social network mechanisms (e.g. crowdsourcing, crowdcasting, peer-to-peer), economic models, and marketing (viral marketing).A frequency distribution with a long tail has been studied by statisticians since at least 1946. The term has also been used in the finance and insurance business for many years. The work of Benoît Mandelbrot in the 1950s and later has led to him being referred to as ""the father of long tails"".