- International Marketing Trends Conference
... obtained for responses to the two impact statements, suggesting that persons who reported that PWOM had an impact on their brand choice decisions also reported that NWOM influenced their choices, r (N = 393) = .20, p < .01. The tendency for a higher percentage of participants to attest to the specif ...
... obtained for responses to the two impact statements, suggesting that persons who reported that PWOM had an impact on their brand choice decisions also reported that NWOM influenced their choices, r (N = 393) = .20, p < .01. The tendency for a higher percentage of participants to attest to the specif ...
Trade Fairs Role as Part of the Firms` Marketing Communication
... framework was built from the researcher’s collection and analysis of data through the researcher’s perceptions and past work experiences to increase understanding of the phenomenon and give guide to action. The results indicate that trade fairs have a significant role in the firms’ marketing mix. Th ...
... framework was built from the researcher’s collection and analysis of data through the researcher’s perceptions and past work experiences to increase understanding of the phenomenon and give guide to action. The results indicate that trade fairs have a significant role in the firms’ marketing mix. Th ...
Facebook marketing communications plan for Ladies Gym
... Marketing communications is not only about marketing, but rather about the interaction between a company and its customers. To be able to reach a target audience, a marketer needs to go where the audience is. Social media provides a whole new environment for companies to market themselves. The diffe ...
... Marketing communications is not only about marketing, but rather about the interaction between a company and its customers. To be able to reach a target audience, a marketer needs to go where the audience is. Social media provides a whole new environment for companies to market themselves. The diffe ...
Innovation and experiential marketing, an approach for
... A destination can be defined by a spatial unity that attracts people, excluding inhabitants, travelling several kilometres to arrive in the destination (MAUNIER Cécile, 2007). They are tourists who create a destination; in this way a destination cannot be a destination originally. We need to build t ...
... A destination can be defined by a spatial unity that attracts people, excluding inhabitants, travelling several kilometres to arrive in the destination (MAUNIER Cécile, 2007). They are tourists who create a destination; in this way a destination cannot be a destination originally. We need to build t ...
Email Marketing - Carmichael Centre
... Receiving direct emails is like receiving a flyer from a local business. In both instances, the business may be providing an announcement for something, like a special deal going on for a limited time or a coupon for one of their products or services. The difference between the two is that with emai ...
... Receiving direct emails is like receiving a flyer from a local business. In both instances, the business may be providing an announcement for something, like a special deal going on for a limited time or a coupon for one of their products or services. The difference between the two is that with emai ...
Chapter 1 - Saylor Academy
... philosophy underlying all that marketers do, requires that marketers seek to satisfy customer wants and needs. Firms operating with that philosophy are said to be market oriented. At the same time, marketoriented firms recognize that exchange must be profitable for the company to be successful. A ma ...
... philosophy underlying all that marketers do, requires that marketers seek to satisfy customer wants and needs. Firms operating with that philosophy are said to be market oriented. At the same time, marketoriented firms recognize that exchange must be profitable for the company to be successful. A ma ...
Principles of Marketing
... philosophy underlying all that marketers do, requires that marketers seek to satisfy customer wants and needs. Firms operating with that philosophy are said to be market oriented. At the same time, marketoriented firms recognize that exchange must be profitable for the company to be successful. A ma ...
... philosophy underlying all that marketers do, requires that marketers seek to satisfy customer wants and needs. Firms operating with that philosophy are said to be market oriented. At the same time, marketoriented firms recognize that exchange must be profitable for the company to be successful. A ma ...
The Marketing Plan
... philosophy underlying all that marketers do, requires that marketers seek to satisfy customer wants and needs. Firms operating with that philosophy are said to be market oriented. At the same time, marketoriented firms recognize that exchange must be profitable for the company to be successful. A ma ...
... philosophy underlying all that marketers do, requires that marketers seek to satisfy customer wants and needs. Firms operating with that philosophy are said to be market oriented. At the same time, marketoriented firms recognize that exchange must be profitable for the company to be successful. A ma ...
Is good karma good business?
... Gadamer (1975, ctd. in Skinner, 1986). Gadamer argues that “understanding is not a matter of trained, methodical, unprejudiced technique, but an encounter in the existentialist sense, a confrontation with something radically different from ourselves" (ctd. in Skinner, 1986, p. 24). The argument sugg ...
... Gadamer (1975, ctd. in Skinner, 1986). Gadamer argues that “understanding is not a matter of trained, methodical, unprejudiced technique, but an encounter in the existentialist sense, a confrontation with something radically different from ourselves" (ctd. in Skinner, 1986, p. 24). The argument sugg ...
A Guide to Marketing Your Nova Scotia Tourism Business
... at packaging and working with the travel trade. This guide is one of a series commissioned by the Department of Economic and Rural Development and Tourism. They are designed to assist Nova Scotians in establishing tourism businesses and planning for the delivery of tourism services. The guides can b ...
... at packaging and working with the travel trade. This guide is one of a series commissioned by the Department of Economic and Rural Development and Tourism. They are designed to assist Nova Scotians in establishing tourism businesses and planning for the delivery of tourism services. The guides can b ...
International Journal of Mobile Marketing
... The global growth of smartphones has lead to an associated increase in mobile game usage. Hyung-Min Kim explores which mobile technologies have been used in mobile games, and their relation to contemporary mobile gamers’ download choices. The results show that popular mobile games maximize players’ ...
... The global growth of smartphones has lead to an associated increase in mobile game usage. Hyung-Min Kim explores which mobile technologies have been used in mobile games, and their relation to contemporary mobile gamers’ download choices. The results show that popular mobile games maximize players’ ...
Microsoft Photo Editor - coverFINAL.jpg
... There have been several studies which have shown that consumers in the High Street choose a brand not only for its functional benefits but also to reflect their own self-image. As an extreme example, consumers use brands as symbolic devices which in part express their personality. Gucci handbags and ...
... There have been several studies which have shown that consumers in the High Street choose a brand not only for its functional benefits but also to reflect their own self-image. As an extreme example, consumers use brands as symbolic devices which in part express their personality. Gucci handbags and ...
MARKETING CHANNELS AND INTERNET TECHNOLOGY USED
... survey were reasonably consistent with results from the Census of Agriculture 2007. Descriptive analysis and Logit model were used for data analysis. Results from this study can provide useful information about these new (to many farmers) technologies for marketing. Familiarity with MarketMaker was ...
... survey were reasonably consistent with results from the Census of Agriculture 2007. Descriptive analysis and Logit model were used for data analysis. Results from this study can provide useful information about these new (to many farmers) technologies for marketing. Familiarity with MarketMaker was ...
IOSR Journal of Business and Management (IOSRJBM)
... as first defined by [27], is “the „added value‟ with which a given brand endows a product” (p. 24). Apart from Farquhar‟s first definition of brand equity, other definitions have appeared. According to [6], brand equity has been examined from a financial [11], [8], and a customer-based perspective ( ...
... as first defined by [27], is “the „added value‟ with which a given brand endows a product” (p. 24). Apart from Farquhar‟s first definition of brand equity, other definitions have appeared. According to [6], brand equity has been examined from a financial [11], [8], and a customer-based perspective ( ...
BLOG MARKETING IN TOURISM Case Study: Outdoors Finland for Bloggers 2014
... know what blogs are and why they matter to businesses, in terms of their content as well as their marketing function. Secondly, the author provides the knowledge of how a corporate blog could optimize its marketing power by looking deeply into detailed aspects of blog marketing such as effective com ...
... know what blogs are and why they matter to businesses, in terms of their content as well as their marketing function. Secondly, the author provides the knowledge of how a corporate blog could optimize its marketing power by looking deeply into detailed aspects of blog marketing such as effective com ...
View/Open
... conducted. More recently, Dairy Management, Inc., which is the national association3 implementing a significant part of the dairy farmer program, has conducted some marketing activities that require longer than one-year to have an impact on demand, and these activities are not included in this analy ...
... conducted. More recently, Dairy Management, Inc., which is the national association3 implementing a significant part of the dairy farmer program, has conducted some marketing activities that require longer than one-year to have an impact on demand, and these activities are not included in this analy ...
guidelines for marketing and advertising
... It is the responsibility of the organization to follow and conform to all applicable NCQA Marketing and Advertising Guidelines. The information referencing your NCQA status or product must be accurate and not misleading. Only the organization that obtained the NCQA status can advertise such status a ...
... It is the responsibility of the organization to follow and conform to all applicable NCQA Marketing and Advertising Guidelines. The information referencing your NCQA status or product must be accurate and not misleading. Only the organization that obtained the NCQA status can advertise such status a ...
Nthabiseng Hlophe 11365642
... context play in the local strategies of global brands is in determining the levels at which marketing programs will be standardised or localised. Micro-level factors of local context play the role of a) setting the preconditions for product development and b) determining the extant of productivity t ...
... context play in the local strategies of global brands is in determining the levels at which marketing programs will be standardised or localised. Micro-level factors of local context play the role of a) setting the preconditions for product development and b) determining the extant of productivity t ...
Document
... entry barriers (such as the need for a sales force, access to channels and physical assets) and the geographical widening of the market due to the internet have brought about increasing competition. In combination with lower switching costs, easier access to information about products and suppliers ...
... entry barriers (such as the need for a sales force, access to channels and physical assets) and the geographical widening of the market due to the internet have brought about increasing competition. In combination with lower switching costs, easier access to information about products and suppliers ...
The relative importance of brands in modified rebuy purchase
... given the nascent nature of B2B branding (as compared to businessto-consumer ( B2C ) branding), it is not surprising that roughly half of all the empirical studies represented in Table 1 have been largely descriptive in nature and are generally oriented towards managerial (as opposed to academic) au ...
... given the nascent nature of B2B branding (as compared to businessto-consumer ( B2C ) branding), it is not surprising that roughly half of all the empirical studies represented in Table 1 have been largely descriptive in nature and are generally oriented towards managerial (as opposed to academic) au ...
2 - Eli Broad College of Business Logo
... *Kim, M.R., Vogt, C.A., Knutson, B.J. (2012) Extending satisfaction and loyalty research with a longitudinal perspective. 2012 Travel and Tourism Research Association International Annual Conference Proceeding. *Kim, M.R., Knutson, B.J. (2012) Using an internal marketing perspective to understand th ...
... *Kim, M.R., Vogt, C.A., Knutson, B.J. (2012) Extending satisfaction and loyalty research with a longitudinal perspective. 2012 Travel and Tourism Research Association International Annual Conference Proceeding. *Kim, M.R., Knutson, B.J. (2012) Using an internal marketing perspective to understand th ...
The Use of Country of Origin Information in Marketing
... The aim of this study was to identify, describe and analyze the marketing communications strategies used by South African wineries to highlight the country of origin information of products exported into foreign markets. Four South African wine exporting companies participated in this study by provi ...
... The aim of this study was to identify, describe and analyze the marketing communications strategies used by South African wineries to highlight the country of origin information of products exported into foreign markets. Four South African wine exporting companies participated in this study by provi ...
... Brand equity refers to obtaining a premium price for a brand, compared to that which would be obtained if the product or service was not identified by a brand (AAKER, 1991; KELLER, 1993; AAKER; BREL, 1993). Brands, according to Rumelt, Schendel and Teece (1991), are parts of the strategic assets res ...