5.2 Amount of citations in marketing
... the influence of some article quality characteristics and interdisciplinary differences on this diffusion process. This diffusion is measured with the use of a citation analysis, which is a common tool to investigate the dissemination of knowledge over some area or between disciplines. Two models ar ...
... the influence of some article quality characteristics and interdisciplinary differences on this diffusion process. This diffusion is measured with the use of a citation analysis, which is a common tool to investigate the dissemination of knowledge over some area or between disciplines. Two models ar ...
Comparing Loyalty Program Tiering Strategies: An investigation
... ultimately increase customer loyalty (Dowling & Uncles, 1997). Service providers believe customer loyalty to be not only a powerful impact on performance and profitability, but also a source of competitive advantage (Kandampully, 1998; Petrick, 2004; Reichheld & Sasser, 1990; Shoemaker & Lewis, 1999 ...
... ultimately increase customer loyalty (Dowling & Uncles, 1997). Service providers believe customer loyalty to be not only a powerful impact on performance and profitability, but also a source of competitive advantage (Kandampully, 1998; Petrick, 2004; Reichheld & Sasser, 1990; Shoemaker & Lewis, 1999 ...
Road Map - International Institute of Marketing Professionals
... to industry growth and marketplace competitiveness. Whether from the current developments in logistics efficiencies and product and pricing strategies, to the recent advancements in promotional media, IIMP® has been able to acknowledge these industry changes and their impact on marketing practitione ...
... to industry growth and marketplace competitiveness. Whether from the current developments in logistics efficiencies and product and pricing strategies, to the recent advancements in promotional media, IIMP® has been able to acknowledge these industry changes and their impact on marketing practitione ...
college of management in trenčín globalization in advertising and
... and perform the business globally. Small companies or entrepreneurs are likely to do their business in one city or country as their strategy is to be profitable within their home country or region. On the other hand, big companies with risky strategies prefer to grab an opportunity, invest their cap ...
... and perform the business globally. Small companies or entrepreneurs are likely to do their business in one city or country as their strategy is to be profitable within their home country or region. On the other hand, big companies with risky strategies prefer to grab an opportunity, invest their cap ...
File - Eboni Calhoun`s E
... our marketing campaign to improving the Lacoste image. Research on the company’s history, background, previous goals and strategies have been uncovered in order to make future improvements. A full Integrated Marketing Communication (IMC) mix has been created to present to Lacoste in order to improve ...
... our marketing campaign to improving the Lacoste image. Research on the company’s history, background, previous goals and strategies have been uncovered in order to make future improvements. A full Integrated Marketing Communication (IMC) mix has been created to present to Lacoste in order to improve ...
the pursued benefits of customer loyalty programs
... defining customer loyalty in order to untangle the different views of it. Loyalty can be divided in to different degrees and the classification is presented in chapter 2.2. Also the benefits of loyal customers are discussed as well as the criticism presented on that matter. Chapter 3 continues with ...
... defining customer loyalty in order to untangle the different views of it. Loyalty can be divided in to different degrees and the classification is presented in chapter 2.2. Also the benefits of loyal customers are discussed as well as the criticism presented on that matter. Chapter 3 continues with ...
Click here for PDF - University Blog Service
... strategies for customer profitability (e.g., Reinartz and Kumar 2000, 2003; Rust, Lemon, and Zeithaml 2004; Rust and Verhoef, 2005; Venkatesan and Kumar 2004), (3) the balance between customer acquisition and retention efforts (e.g., Reinartz, Thomas, and Kumar 2005), and (4) effective CRM implement ...
... strategies for customer profitability (e.g., Reinartz and Kumar 2000, 2003; Rust, Lemon, and Zeithaml 2004; Rust and Verhoef, 2005; Venkatesan and Kumar 2004), (3) the balance between customer acquisition and retention efforts (e.g., Reinartz, Thomas, and Kumar 2005), and (4) effective CRM implement ...
Free Sample - Buy Test banks and Solution Manuals
... A. an organization's long-term course of action designed to deliver a unique customer experience while achieving its goals. B. an organization's corporate tactical or action plan. C. statements of an accomplishment of a task to be achieved by a certain time. D. a statement of the organization's func ...
... A. an organization's long-term course of action designed to deliver a unique customer experience while achieving its goals. B. an organization's corporate tactical or action plan. C. statements of an accomplishment of a task to be achieved by a certain time. D. a statement of the organization's func ...
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... Places have to be able to develop their self-promotion to reach the marketing level of companies. For a long time, brands have been the most central dynamo and the largest source of income for companies. It is the brands that drive company acquisitions, and revenue from these brands far exceeds the ...
... Places have to be able to develop their self-promotion to reach the marketing level of companies. For a long time, brands have been the most central dynamo and the largest source of income for companies. It is the brands that drive company acquisitions, and revenue from these brands far exceeds the ...
Performance Indicators
... Key PQ = Prerequisite level performance indicator content develops employability and job-survival skills and concepts, including work ethics, personal appearance, and general business behavior. CS = Career Sustaining level performance indicator content develops skills and knowledge needed for contin ...
... Key PQ = Prerequisite level performance indicator content develops employability and job-survival skills and concepts, including work ethics, personal appearance, and general business behavior. CS = Career Sustaining level performance indicator content develops skills and knowledge needed for contin ...
OBIKA ET AL 2002 Social Marketing for Urban Sanitation
... noted that where the household had paid for latrines they were better maintained and more hygienic than when projects had supplied the hardware. The need to address factors other than health to promote latrines was also identified as important to persuade households to acquire and use a latrine. Alt ...
... noted that where the household had paid for latrines they were better maintained and more hygienic than when projects had supplied the hardware. The need to address factors other than health to promote latrines was also identified as important to persuade households to acquire and use a latrine. Alt ...
The Development of A Brand Personality Adaption Model : Based on
... largely on the structure and measurement scales and little is known about how to adapt a firm’s brand personality to situation changes across borders. Therefore, we investigate how brand personality should be adapted by utilizing the consumer data collected through our original questionnaire survey. ...
... largely on the structure and measurement scales and little is known about how to adapt a firm’s brand personality to situation changes across borders. Therefore, we investigate how brand personality should be adapted by utilizing the consumer data collected through our original questionnaire survey. ...
Value co-creation in service logic: A critical analysis
... ends. Although value creation probably is among the most ill-defined and elusively used concepts in service marketing, and in management in general (cf. Carù and Cova, 2003; Sánchez-Fernández and Iniesta-Bonillo, 2007), the expressions value creation and create value are frequently used in the li ...
... ends. Although value creation probably is among the most ill-defined and elusively used concepts in service marketing, and in management in general (cf. Carù and Cova, 2003; Sánchez-Fernández and Iniesta-Bonillo, 2007), the expressions value creation and create value are frequently used in the li ...
2. The Power of Celebrity Endorsements Today
... Each of these methods has various metrics that marketers can monitor. However, only a few of these provide actionable information. The impact of a tweet is short-lived, and measuring its impact on company sales is difficult to track; however, celebrity tweets do improve brand awareness. Internships. ...
... Each of these methods has various metrics that marketers can monitor. However, only a few of these provide actionable information. The impact of a tweet is short-lived, and measuring its impact on company sales is difficult to track; however, celebrity tweets do improve brand awareness. Internships. ...
ptg7913109
... ubiquitous campaign strategies that bring IMC well into the twenty-first century. Comprehensive social and traditional media strategies are delivered ‘in the round,’ providing practitioners with credible and meaningful tactics, unrestricted by conventional limits of reach and frequency.” —Mark Meudt ...
... ubiquitous campaign strategies that bring IMC well into the twenty-first century. Comprehensive social and traditional media strategies are delivered ‘in the round,’ providing practitioners with credible and meaningful tactics, unrestricted by conventional limits of reach and frequency.” —Mark Meudt ...
Chapter 8 Product, Services, and Branding Strategies: Building
... AACSB: Communication Skill: Concept Objective: 8-2 27) Because so many purchase decisions are made in stores, a product's packaging may be a seller's last and best chance to influence consumers. Answer: TRUE Diff: 2 Page Ref: 232 AACSB: Communication Skill: Concept Objective: 8-2 28) Product support ...
... AACSB: Communication Skill: Concept Objective: 8-2 27) Because so many purchase decisions are made in stores, a product's packaging may be a seller's last and best chance to influence consumers. Answer: TRUE Diff: 2 Page Ref: 232 AACSB: Communication Skill: Concept Objective: 8-2 28) Product support ...
Developing Stakeholder Communication in a Non-Profit Organization Heidi Jääskeläinen
... sub boards, the media, decision makers, and other non-profits operating in the same field. Organization A has 24 employees, of which three are working with marketing communication. The organization operates as an umbrella organization, and the individual members are joined to it through the 24 membe ...
... sub boards, the media, decision makers, and other non-profits operating in the same field. Organization A has 24 employees, of which three are working with marketing communication. The organization operates as an umbrella organization, and the individual members are joined to it through the 24 membe ...
Mobile Marketing How-to-Guide Everything you need to know to get
... While it may make sense for large companies and brands to have a mobile website presence and potentially a mobile app for information or transaction purposes, it still only services a small portion of the population. SMS or text messaging is ubiquitous and simple. Everyone can do it, it can be inter ...
... While it may make sense for large companies and brands to have a mobile website presence and potentially a mobile app for information or transaction purposes, it still only services a small portion of the population. SMS or text messaging is ubiquitous and simple. Everyone can do it, it can be inter ...
Growing Michigan’s Future A Guide to Marketing
... The spread of the local food movement represents changes in demand, and a growing consumer interest in eating locally for better nutrition and taste, production sustainability and farmland, and family farm preservation. Price is a factor; businesses are learning how to bring down their costs through ...
... The spread of the local food movement represents changes in demand, and a growing consumer interest in eating locally for better nutrition and taste, production sustainability and farmland, and family farm preservation. Price is a factor; businesses are learning how to bring down their costs through ...