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television commercials
television commercials

... goods, services, organizations, ideas, etc. are promoted via the medium of TELEVISION”. Most commercials are produced by an outside Advertising Agency and airtime is purchased from a television channel or network. The first television commercial aired at 2:29 p.m. on July 1, 1941. The vast majority ...
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... 2 Advertising companies spend a lot of money on creating clever slogans / posters / exhibitions that are short and memorable, such as the message for Nike: ‘Just do it’. ...
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0268/12 - Advertising Standards Bureau
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... rocks” in respect of the Three Sisters and not “just a pile of rock” as quoted by the complainant. We would submit that there is a material difference between these two phrases with the latter having pejorative tones (e.g. “pile of rubbish”). The purpose of the use of the word “just” in this campaig ...
Student Category List with Definitions
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... advertising and/or promotional activities. Guerrilla Marketing entries must be accompanied by proof of usage. Installations are the design and build-out of temporary or permanent branded environment. Examples might include kiosk, art exhibition, trade show exhibit or retail store. Events: event exec ...
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... Directions: Find two advertisements that catch your eye. As you analyze both, answer these questions to help you figure out how it uses psychology to attract a consumer. Turn the other side to find ad #2 questions. THESE MUST BE ANSWERED IN FULL SENTENCES! Advertisement #1: What product, service, or ...
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... Suggested length: 1 ½ pages, typed, double-spaced. Select 5 print ads and bring them to section to talk about on Monday evening. Choose 3 of these ads and briefly analyze their appeal, drawing upon at least two of the readings for Monday. Consider the type of product(s) advertised, the audience(s) t ...
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Evolution (advertisement)

Evolution is an advertising campaign launched by Unilever in 2006 as part of its Dove Campaign for Real Beauty, to promote the newly created Dove Self-Esteem Fund. The centre of the Unilever campaign is a 75-second spot produced by Ogilvy & Mather in Toronto, Canada. The piece was first displayed online on 6 October 2006, and was later broadcast as a television and cinema spot in the Netherlands and the Middle East. The ad was created from the budget left over from the earlier Daughters campaign, and was intended to be the first in a series of such online-focused spots by the company. Later pieces include Onslaught and Amy. Evolution was directed by Canadian director Yael Staav and Tim Piper, with sound design handled by the Vapor Music Group, and post-production by SoHo.The advert was a critical, popular, and financial success. It won a number of awards in the advertising industry, including two Cannes Lions Grand Prix awards and an Epica D'Or. It has been discussed in many mainstream television programmes and print publications, and the exposure generated by the spot has been estimated to be worth over $150M. Evolution has also spawned numerous unofficial alternate versions, including a title sequence to a BBC sketch show and the short parody Slob Evolution, which has gone on to itself be nominated for a Daytime Emmy Award.
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