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Chapter 8 market research:from information to action
Chapter 8 market research:from information to action

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Chapter 12 - Customer

... • Efforts designed to attract the attention, interest, and preference of a target market toward a person. Place Marketing • Attempts to attract people to a particular area, such as a city, state, or nation. Event Marketing • Marketing or sponsoring short-term events such as athletic competitions and ...
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... who use it will most likely continue to buy it. Life Brand deodorant costs around $2.00; a 10% increase will bring the price up to $2.20. Since most people care about how they smell and can afford the price, sales of Life brand deodorant will probably stay the same. On the other hand, if the price o ...
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... per bottle sold, making milk more profitable, so the producers will produce more at each and every price, hence lowering the price to consumers. Consumer spending will decrease from $4 675 000 to $4 500 000 (by $175 000), and consumers will be better off, because they have to pay less per bottle to ...
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Grey market

A grey market (sometimes called a parallel import, but this can also mean other things; not to be confused with a black market or a grey economy) is the trade of a commodity through distribution channels which are legal but are unofficial, unauthorized, or unintended by the original manufacturer. The most common type of grey market is the sale, by individuals or small companies not authorised by the manufacturer, of imported goods which would otherwise be either more expensive in the country to which they are being imported, or unavailable altogether. An example of this would be the import and subsequent re-sale of Apple products by unlicensed intermediaries in countries such as South Korea where Apple does not currently operate retail outlets and licensed reseller markups are high.
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