Introduction to Mktng_Final - (EEC)
... The Cultural Environment A culture is a group of people sharing a distinctive ...
... The Cultural Environment A culture is a group of people sharing a distinctive ...
sample presentation - Wisconsin Investment Partners
... in mind the time allotments for each section, don’t over/under emphasize key points of the business. Many entrepreneurs spend too much time explaining their technology, science or product and not enough time explaining how they will make money. Keep ...
... in mind the time allotments for each section, don’t over/under emphasize key points of the business. Many entrepreneurs spend too much time explaining their technology, science or product and not enough time explaining how they will make money. Keep ...
The Marketing Mix - Deans Community High School
... cycle, being withdrawn from the market at short notice. The Sinclair C5 was a one-person electrical vehicle developed for town travel in the 1980s. The product was not popular as people felt vulnerable init due to being near to the ground and production was quickly halted. The life cycle would look ...
... cycle, being withdrawn from the market at short notice. The Sinclair C5 was a one-person electrical vehicle developed for town travel in the 1980s. The product was not popular as people felt vulnerable init due to being near to the ground and production was quickly halted. The life cycle would look ...
Contents of the Chapter 1 Notes
... To illustrate the marketing era/concept Peter Drucker, in 1954 said: "if we want to know what business is we must first start with its purpose...There is only one valid definition of business purpose: to create a customer. What business thinks it produces is not of first importance-especially not to ...
... To illustrate the marketing era/concept Peter Drucker, in 1954 said: "if we want to know what business is we must first start with its purpose...There is only one valid definition of business purpose: to create a customer. What business thinks it produces is not of first importance-especially not to ...
Price Controls - WordPress.com
... • As price floor is imposed, consumer surplus falls (to area a) and the producers surplus increases (to areas b to f) • The social surplus therefore gained the area “f” after the price floor is imposed • But as the government spending of the excess demand is paid using the tax money (from the taxpay ...
... • As price floor is imposed, consumer surplus falls (to area a) and the producers surplus increases (to areas b to f) • The social surplus therefore gained the area “f” after the price floor is imposed • But as the government spending of the excess demand is paid using the tax money (from the taxpay ...
I. Chapter Overview
... If only one unit is produced, the average total cost per unit is the same as the marginal cost per unit. After the first unit, the cost of producing each additional unit (marginal cost) and the average cost at first decreases. Eventually, however, both marginal costs and average costs begin to incre ...
... If only one unit is produced, the average total cost per unit is the same as the marginal cost per unit. After the first unit, the cost of producing each additional unit (marginal cost) and the average cost at first decreases. Eventually, however, both marginal costs and average costs begin to incre ...
Ch. 8 Answers (Sec. A-E) File
... prices on the internet, they will not buy a product if the prices are too high. For this reason, it is important to be aware of how price sensitive a product is in order to determine how much sales will go up or down when the price goes up or down. Price must always be similar to the price of compet ...
... prices on the internet, they will not buy a product if the prices are too high. For this reason, it is important to be aware of how price sensitive a product is in order to determine how much sales will go up or down when the price goes up or down. Price must always be similar to the price of compet ...
segmentation
... offering & image to occupy distinctive place in the mind of target market • Points -of -difference (PODs) – Attributes or benefits consumers strongly associate with brand » E.g.- FedEx (overnight delivery), Nike (performance) ...
... offering & image to occupy distinctive place in the mind of target market • Points -of -difference (PODs) – Attributes or benefits consumers strongly associate with brand » E.g.- FedEx (overnight delivery), Nike (performance) ...
segmentation and positioning
... • User status: many markets can be segmented into on-users, exusers, potential users, first time users and regular users of a product. • Usage rate: markets can also be segmented into light, medium and heavy user groups. • Loyalty status: a market can be segmented by consumer loyalty, divided accord ...
... • User status: many markets can be segmented into on-users, exusers, potential users, first time users and regular users of a product. • Usage rate: markets can also be segmented into light, medium and heavy user groups. • Loyalty status: a market can be segmented by consumer loyalty, divided accord ...
Chapter 7
... • Because of the intangibility of services, it is difficult for customers to evaluate the product before they actually use it. This forces customers to place some degree of trust in the service provider to perform the service correctly and in the time frame promised or anticipated. One way companies ...
... • Because of the intangibility of services, it is difficult for customers to evaluate the product before they actually use it. This forces customers to place some degree of trust in the service provider to perform the service correctly and in the time frame promised or anticipated. One way companies ...
Marketing_Indicator_1.01_PP_Revised
... Marketing-information management: gathering, accessing, synthesizing, evaluating, and disseminating information to aid in business decisions Pricing: determining and adjusting of prices to maximize return and meet customers’ perceptions of value Product/Service management: obtaining, developin ...
... Marketing-information management: gathering, accessing, synthesizing, evaluating, and disseminating information to aid in business decisions Pricing: determining and adjusting of prices to maximize return and meet customers’ perceptions of value Product/Service management: obtaining, developin ...
Learning Objectives
... b. Overseas subsidiaries of American firms support public-service activities locally; in Japan, Coke spends $5 million on programs for children and the handicapped, IBM Japan puts 1% of its profits into good works. Warner-Lambert, pharmaceuticals, began a program, Tropicare, to train local health ca ...
... b. Overseas subsidiaries of American firms support public-service activities locally; in Japan, Coke spends $5 million on programs for children and the handicapped, IBM Japan puts 1% of its profits into good works. Warner-Lambert, pharmaceuticals, began a program, Tropicare, to train local health ca ...
Market Segmentation, Positioning and the Value Proposition
... Prioritizing Target Segments • Use a SWOTS to position yourself amongst competitors based on your segmentations. ...
... Prioritizing Target Segments • Use a SWOTS to position yourself amongst competitors based on your segmentations. ...
AMA Winter Marketing Educators` Conference
... Global Branding, Consumer Experiences, and Product Recalls Global Versus Local: Understanding Cultural Differences on Facebook Business Pages ...
... Global Branding, Consumer Experiences, and Product Recalls Global Versus Local: Understanding Cultural Differences on Facebook Business Pages ...
1 - The Legal Services Information Digest Leganomics
... for consumer decision-making: price, utility and opportunity costs. Other economic factors, of course, may also influence consumer buying choices. These may include the spending patterns of wealthy consumers for whom price considerations may not be as important as they are for the average consumer. ...
... for consumer decision-making: price, utility and opportunity costs. Other economic factors, of course, may also influence consumer buying choices. These may include the spending patterns of wealthy consumers for whom price considerations may not be as important as they are for the average consumer. ...
Download paper (PDF)
... dominated the economic scene was scarcity of supply. Companies did not have to be all that good, much less great, and competitive innovations in another country or region presented little threat. If somebody, somewhere, found a better way to do something, there was plenty of leeway to ignore it or s ...
... dominated the economic scene was scarcity of supply. Companies did not have to be all that good, much less great, and competitive innovations in another country or region presented little threat. If somebody, somewhere, found a better way to do something, there was plenty of leeway to ignore it or s ...
Fundamentals Of Marketing
... Explores the creative world of mass advertising, specifically, how ads are created and the process of media placement. Also covered is the need for effective sales promotion and good salespeople. Also how public relations fits into the any promotion campaign. ...
... Explores the creative world of mass advertising, specifically, how ads are created and the process of media placement. Also covered is the need for effective sales promotion and good salespeople. Also how public relations fits into the any promotion campaign. ...
Develop marketing strategies to guide marketing tactics.
... How to coordinate communication efforts ...
... How to coordinate communication efforts ...
QUIZ Review - Brand Luxury Index
... Threats: focus on specific competitors Opportunities: • Do not describe what you will do. EG, develop a market ...
... Threats: focus on specific competitors Opportunities: • Do not describe what you will do. EG, develop a market ...
Service parts pricing
Service Parts Pricing refers to the aspect of Service Lifecycle Management that deals with setting prices for service parts in the after-sales market. Like other streams of Pricing, Service Parts Pricing is a scientific pursuit aimed at aligning service part prices internally to be logical and consistent, and at the same time aligning them externally with the market. This is done with the overarching aim of extracting the maximum possible price from service parts and thus maximize the profit margins. Pricing analysts have to be cognizant of possible repercussions of pricing their parts too high or too low in the after-sales market; they constantly have to strive to get the prices just right towards achieving maximum margins and maximum possible volumes.The after-sales market consists of service part and after-sales service. These areas often account for a low share in total sales, but for a relatively high share in total profits. It is important to understand that the after-sales supply chain is very different from the manufacturing supply chain, and hence rules that apply to pricing manufacturing parts do not hold good for pricing service parts. Service Parts Pricing requires a different outlook and approach.Service networks deal with a considerably higher number of SKUs and a heterogeneous product portfolio, are more complex, have a sporadic nature of demand AND have minimal response times and strict SLAs. Companies have traditionally been content with outsourcing the after-sales side of their business and have encouraged third-party parts and service providers in the market. The result has been a bevy of these operators in the market with strict price competition and low margins.Increasingly, however, companies are realizing the importance of the after-sales market and its impact on customer retention and loyalty. Increasingly, also, companies have realized that they can extract higher profit margins from the after-sales services market due to the intangible nature of services. Companies are investing in their after-sales service networks to deliver high levels of customer service and in return command higher prices for their parts and services. Customers are being sold the concept of total cost of ownership (TCO) and are being made to realize that buying from OEMs comes packaged with better distribution channels, shorter response times, better knowledge on products, and ultimately higher product uptime.The challenge for companies is to provide reliable service levels in an environment of uncertainty. Unlike factories, businesses can’t produce services in advance of demand. They can manufacture them only when an unpredictable event, such as a product failure, triggers a need. The challenge for Service Parts Pricing is to put a value to this customer need. Parts that are critical, for example, can command higher prices. So can parts that only the OEM provides in the market. Parts that are readily available in the market cannot, and must not, be priced to high. Another problem with after-sales market is that demand cannot be stimulated with price discounts, customers do not stock up service parts just because they are on discount. On the up-side, the fact that most service parts are inelastic means pricing analysts can raise prices without the adverse effects that manufacturing or retail networks witness.These and other characteristics of the after-sales market give Service Parts Pricing a life of its own. Companies are realizing that they can use the lever of service part pricing to increase profitability and don't have to take prices as market determined. Understanding customer needs and expectations, along with the company's internal strengths and weaknesses, goes a long way in designing an effective service part pricing strategy.