BMKTNG1 SYLLABUS SY 1415
... 1. Students graduate to become professionals imbued with high moral/ ethical standards 2. Graduates are highly competitive with their acquired knowledge, skills and values in the practice of their profession. 3. Graduates are confident of their academic and industry preparations and the entry compet ...
... 1. Students graduate to become professionals imbued with high moral/ ethical standards 2. Graduates are highly competitive with their acquired knowledge, skills and values in the practice of their profession. 3. Graduates are confident of their academic and industry preparations and the entry compet ...
The Economics of Grades
... the brand name, the price, and the location, reputation and quality of the store as indicators of the quality of a product. Information is also obtained from consumer journals, from the trade press or from friends. This implies that a grade should be designed to complement other cues and the buyer’s ...
... the brand name, the price, and the location, reputation and quality of the store as indicators of the quality of a product. Information is also obtained from consumer journals, from the trade press or from friends. This implies that a grade should be designed to complement other cues and the buyer’s ...
Foundations for Growth: How To Identify and Build Disruptive New
... from a platform of disruptive innovation.1 Most managers understand that significant, new, sustainable growth comes from creating new markets and ways of competing. But few of them make such investments. Why? Because when times are good and core businesses are growing robustly, starting new generati ...
... from a platform of disruptive innovation.1 Most managers understand that significant, new, sustainable growth comes from creating new markets and ways of competing. But few of them make such investments. Why? Because when times are good and core businesses are growing robustly, starting new generati ...
Graphing Changes in Demand: Shifting Demand Curves
... Changes in consumer tastes and preferences. Consumers do not necessarily buy the same products year after year. Thirty years ago, only a small number of Americans ate sushi, and they did so mainly at Japanese restaurants. Today sushi is so popular that it is sold in many supermarkets. This change i ...
... Changes in consumer tastes and preferences. Consumers do not necessarily buy the same products year after year. Thirty years ago, only a small number of Americans ate sushi, and they did so mainly at Japanese restaurants. Today sushi is so popular that it is sold in many supermarkets. This change i ...
What is Marketing? - College of Business « UNT
... or organization is to achieve profitability, the entire organization must be oriented towards satisfying consumer needs, wants and aspirations. ...
... or organization is to achieve profitability, the entire organization must be oriented towards satisfying consumer needs, wants and aspirations. ...
市场营销教学大纲（2+2）.
... Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service. Marketing can be looked at as an organizational function and a set of processes for creating, delivering and communicating value to customers, and customer re ...
... Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service. Marketing can be looked at as an organizational function and a set of processes for creating, delivering and communicating value to customers, and customer re ...
Continuation
... • The contribution that loyal customers make to a service business can go well beyond their direct financial impact on the firm. • The first, customer behavior benefit that a firm receives from long-term customers is the free advertising provided through word-of-mouth communication. • When a product ...
... • The contribution that loyal customers make to a service business can go well beyond their direct financial impact on the firm. • The first, customer behavior benefit that a firm receives from long-term customers is the free advertising provided through word-of-mouth communication. • When a product ...
Chapter 1
... One study estimated that as many as 80% of new consumer packaged products failed. Only about 40% of new consumer products are around 5 years after introduction. Why? ...
... One study estimated that as many as 80% of new consumer packaged products failed. Only about 40% of new consumer products are around 5 years after introduction. Why? ...
What is meant by the product concept of marketing
... There is a personal interaction between buyer and seller on a one-to one basis. This helps both parties to observe each other’s actions closely. There is a two way communication between the buyer and seller. This is particularly useful while selling industrial or complex products. There is bet ...
... There is a personal interaction between buyer and seller on a one-to one basis. This helps both parties to observe each other’s actions closely. There is a two way communication between the buyer and seller. This is particularly useful while selling industrial or complex products. There is bet ...
- TestbankU
... i. Deliver customer value at a profit by fine-tuning the value delivery process ii. The traditional view of marketing where a firm makes something and sells it only applies in economies with goods shortages iii. Marketing is placed at the beginning of business planning in economies with different co ...
... i. Deliver customer value at a profit by fine-tuning the value delivery process ii. The traditional view of marketing where a firm makes something and sells it only applies in economies with goods shortages iii. Marketing is placed at the beginning of business planning in economies with different co ...
CLV - Kaya FM
... customer. As Don Peppers and Martha Rogers are fond of saying, “some customers are more equal than others.”[4] Customer lifetime value (CLV) differs from customer profitability or CP (the difference between the revenues and the costs associated with the customer relationship during a specified perio ...
... customer. As Don Peppers and Martha Rogers are fond of saying, “some customers are more equal than others.”[4] Customer lifetime value (CLV) differs from customer profitability or CP (the difference between the revenues and the costs associated with the customer relationship during a specified perio ...
Chapter 1 Book Work
... Marketing increases the demand for products. Increased demand causes manufacturers to make products in larger quantities, thus reducing the unit cost of each product because the manufacturers are spending less per unit on fixed costs. Increased demand for a product also encourages competitors to ent ...
... Marketing increases the demand for products. Increased demand causes manufacturers to make products in larger quantities, thus reducing the unit cost of each product because the manufacturers are spending less per unit on fixed costs. Increased demand for a product also encourages competitors to ent ...
Chapter 9 PPT The Economics of Supply and Demand
... Sports and Entertainment Marketing © Thomson/South-Western ...
... Sports and Entertainment Marketing © Thomson/South-Western ...
Assignment 2: Topic 3 – Market segmentation, targeting and
... the consumer. ‘You can divide your market by geographical areas, such as by city, county, state, region, country, or international region’ (Education portal). It’s clear that Guinness have targeted geographic segmentation. In this Guinness advert it’s all about being a part of something, for example ...
... the consumer. ‘You can divide your market by geographical areas, such as by city, county, state, region, country, or international region’ (Education portal). It’s clear that Guinness have targeted geographic segmentation. In this Guinness advert it’s all about being a part of something, for example ...
Instructor`s Manual for Basic Marketing
... This is an important question. It gets at a key reason why it is hard for firms to be successful! It will prompt a wide variety of different answers (and has the potential to generate some very good interaction if it is discussed in class). Most students think that the marketing concept sounds like ...
... This is an important question. It gets at a key reason why it is hard for firms to be successful! It will prompt a wide variety of different answers (and has the potential to generate some very good interaction if it is discussed in class). Most students think that the marketing concept sounds like ...
Marketing Management Glossary
... competitors = Something unique or special that a firm does or possesses that provides an advantage over its competitors Terms of core marketing concept = needs, wants, demand, value, cost, satisfaction, marketing, marketer, exchange, transaction, relationship Core benefit = The need that a product f ...
... competitors = Something unique or special that a firm does or possesses that provides an advantage over its competitors Terms of core marketing concept = needs, wants, demand, value, cost, satisfaction, marketing, marketer, exchange, transaction, relationship Core benefit = The need that a product f ...
Marketing Strategy Business Creativity Module
... …tries constantly to stay abreast of competitors ...
... …tries constantly to stay abreast of competitors ...
Service parts pricing
Service Parts Pricing refers to the aspect of Service Lifecycle Management that deals with setting prices for service parts in the after-sales market. Like other streams of Pricing, Service Parts Pricing is a scientific pursuit aimed at aligning service part prices internally to be logical and consistent, and at the same time aligning them externally with the market. This is done with the overarching aim of extracting the maximum possible price from service parts and thus maximize the profit margins. Pricing analysts have to be cognizant of possible repercussions of pricing their parts too high or too low in the after-sales market; they constantly have to strive to get the prices just right towards achieving maximum margins and maximum possible volumes.The after-sales market consists of service part and after-sales service. These areas often account for a low share in total sales, but for a relatively high share in total profits. It is important to understand that the after-sales supply chain is very different from the manufacturing supply chain, and hence rules that apply to pricing manufacturing parts do not hold good for pricing service parts. Service Parts Pricing requires a different outlook and approach.Service networks deal with a considerably higher number of SKUs and a heterogeneous product portfolio, are more complex, have a sporadic nature of demand AND have minimal response times and strict SLAs. Companies have traditionally been content with outsourcing the after-sales side of their business and have encouraged third-party parts and service providers in the market. The result has been a bevy of these operators in the market with strict price competition and low margins.Increasingly, however, companies are realizing the importance of the after-sales market and its impact on customer retention and loyalty. Increasingly, also, companies have realized that they can extract higher profit margins from the after-sales services market due to the intangible nature of services. Companies are investing in their after-sales service networks to deliver high levels of customer service and in return command higher prices for their parts and services. Customers are being sold the concept of total cost of ownership (TCO) and are being made to realize that buying from OEMs comes packaged with better distribution channels, shorter response times, better knowledge on products, and ultimately higher product uptime.The challenge for companies is to provide reliable service levels in an environment of uncertainty. Unlike factories, businesses can’t produce services in advance of demand. They can manufacture them only when an unpredictable event, such as a product failure, triggers a need. The challenge for Service Parts Pricing is to put a value to this customer need. Parts that are critical, for example, can command higher prices. So can parts that only the OEM provides in the market. Parts that are readily available in the market cannot, and must not, be priced to high. Another problem with after-sales market is that demand cannot be stimulated with price discounts, customers do not stock up service parts just because they are on discount. On the up-side, the fact that most service parts are inelastic means pricing analysts can raise prices without the adverse effects that manufacturing or retail networks witness.These and other characteristics of the after-sales market give Service Parts Pricing a life of its own. Companies are realizing that they can use the lever of service part pricing to increase profitability and don't have to take prices as market determined. Understanding customer needs and expectations, along with the company's internal strengths and weaknesses, goes a long way in designing an effective service part pricing strategy.