pricing strategies
... • May have price flexibility, in which variable prices are set for different customers. • One-price policies suit mass-selling marketing programs. • Variable pricing more likely to be applied in marketing programs based on individual bargaining. ...
... • May have price flexibility, in which variable prices are set for different customers. • One-price policies suit mass-selling marketing programs. • Variable pricing more likely to be applied in marketing programs based on individual bargaining. ...
Deployment Tactics in the US Video Game Industry
... • When there is uncertainty about a product, distributors can be given guarantees to take back unsold stock thereby reducing the risk to intermediaries and complements providers. – Distributors were reluctant to carry Nintendo’s NES after crash of video-game market in the 1980s. Nintendo agreed to a ...
... • When there is uncertainty about a product, distributors can be given guarantees to take back unsold stock thereby reducing the risk to intermediaries and complements providers. – Distributors were reluctant to carry Nintendo’s NES after crash of video-game market in the 1980s. Nintendo agreed to a ...
Marketing and Economics
... Resources are owned by the individual. Use of profit motive to generate more profit. Consumers purchase goods that will satisfy their needs. Consumers use value in deciding what to ...
... Resources are owned by the individual. Use of profit motive to generate more profit. Consumers purchase goods that will satisfy their needs. Consumers use value in deciding what to ...
Pricing Strategies - Lindbergh School District
... too high and lose sales • Penetration-set initial price low to generate trial purchase of product, need mass production, promotion and distribution to be effective, block competition by capturing market, lure away from competition who is priced higher, if demand not high=losses ...
... too high and lose sales • Penetration-set initial price low to generate trial purchase of product, need mass production, promotion and distribution to be effective, block competition by capturing market, lure away from competition who is priced higher, if demand not high=losses ...
KotlerMM_ch05 - St. John's University
... products and services of superior quality at a fair price to our customers; to do this so as to earn an adequate profit which is required for the total enterprise to grow; and by doing so, provide the opportunity for our employees and shareholders to achieve their personal objectives.” ...
... products and services of superior quality at a fair price to our customers; to do this so as to earn an adequate profit which is required for the total enterprise to grow; and by doing so, provide the opportunity for our employees and shareholders to achieve their personal objectives.” ...
Chapter 13 PPT - Lilian Chaves
... Promotional mix- combination of personal and nonpersonal selling components designed to meet the needs of their firm’s target customers and effectively and efficiently communicate its message to them. Personal selling- the most basic form of promotion: a direct person-to-person promotional presentat ...
... Promotional mix- combination of personal and nonpersonal selling components designed to meet the needs of their firm’s target customers and effectively and efficiently communicate its message to them. Personal selling- the most basic form of promotion: a direct person-to-person promotional presentat ...
Transfer Pricing in Korea
... Other Documents Supporting Transfer Pricing Policies including: contracts, product price lists, statement of manufacturing cost, schedule of individual controlled and uncontrolled transactions, documents relating to the supply of services and other transactions, organizational charts, etc. ...
... Other Documents Supporting Transfer Pricing Policies including: contracts, product price lists, statement of manufacturing cost, schedule of individual controlled and uncontrolled transactions, documents relating to the supply of services and other transactions, organizational charts, etc. ...
Fashion Marketing and Merchandising
... ◦ You may not be able to do this with all fashion items but try!!! If not successful, select products close to the ...
... ◦ You may not be able to do this with all fashion items but try!!! If not successful, select products close to the ...
Real Estate Marketing 101
... in the fundamentals of marketing which apply in good and bad markets. It usually takes me about an hour to fully explain the marketing process so that any seller can make an intelligent decision Of course good salesmanship is important but knowledge and experience on the part of your Realtor not onl ...
... in the fundamentals of marketing which apply in good and bad markets. It usually takes me about an hour to fully explain the marketing process so that any seller can make an intelligent decision Of course good salesmanship is important but knowledge and experience on the part of your Realtor not onl ...
Lecture 01
... – The relationships among different levels of demand and supply at different price levels as obtained from marketing research, historical data, and other studies of the market. • Demand curve: How much product will be demanded (bought) at different prices. • Supply curve: How much product will be su ...
... – The relationships among different levels of demand and supply at different price levels as obtained from marketing research, historical data, and other studies of the market. • Demand curve: How much product will be demanded (bought) at different prices. • Supply curve: How much product will be su ...
3.05 Employ Marketing Strategies PPT
... • ◦ forecasting demand – three ways to forecast a demand figure: • ▪ one, to use historical analogy products • ▪ two, to interview prospective customers and intermediaries • ▪ three, to go into limited production to test the market ...
... • ◦ forecasting demand – three ways to forecast a demand figure: • ▪ one, to use historical analogy products • ▪ two, to interview prospective customers and intermediaries • ▪ three, to go into limited production to test the market ...
3.05 Employ Marketing information to develop a
... • ◦ forecasting demand – three ways to forecast a demand figure: • ▪ one, to use historical analogy products • ▪ two, to interview prospective customers and intermediaries • ▪ three, to go into limited production to test the market ...
... • ◦ forecasting demand – three ways to forecast a demand figure: • ▪ one, to use historical analogy products • ▪ two, to interview prospective customers and intermediaries • ▪ three, to go into limited production to test the market ...
UNIT C The Business of Fashion
... Behavioral segmentation Dividing consumers into groups according to their response to a product. •Groups consumers into categories based on what they are looking for in a product and why they buy the product •The marketer might consider what benefits the consumer wants, the consumer’s rate of use o ...
... Behavioral segmentation Dividing consumers into groups according to their response to a product. •Groups consumers into categories based on what they are looking for in a product and why they buy the product •The marketer might consider what benefits the consumer wants, the consumer’s rate of use o ...
chapter 2
... 1. The marketing strategy is structured to develop a cost-effective way to generate sales and carve a sustainable competitive position for the company's brands and products wherever they are sold. The marketing strategy dictates the marketing mix. The marketing mix becomes the strategic tool to focu ...
... 1. The marketing strategy is structured to develop a cost-effective way to generate sales and carve a sustainable competitive position for the company's brands and products wherever they are sold. The marketing strategy dictates the marketing mix. The marketing mix becomes the strategic tool to focu ...
Price Planning - Becky White Lehi High School
... • Price Fixing – when competitors agree on certain price ranges within which they set their own prices. Collusion is evident. It’s illegal. • Price Discrimination – when a firm charges different prices to similar customers in similar situations – creates unfair competition. ...
... • Price Fixing – when competitors agree on certain price ranges within which they set their own prices. Collusion is evident. It’s illegal. • Price Discrimination – when a firm charges different prices to similar customers in similar situations – creates unfair competition. ...
Service parts pricing
Service Parts Pricing refers to the aspect of Service Lifecycle Management that deals with setting prices for service parts in the after-sales market. Like other streams of Pricing, Service Parts Pricing is a scientific pursuit aimed at aligning service part prices internally to be logical and consistent, and at the same time aligning them externally with the market. This is done with the overarching aim of extracting the maximum possible price from service parts and thus maximize the profit margins. Pricing analysts have to be cognizant of possible repercussions of pricing their parts too high or too low in the after-sales market; they constantly have to strive to get the prices just right towards achieving maximum margins and maximum possible volumes.The after-sales market consists of service part and after-sales service. These areas often account for a low share in total sales, but for a relatively high share in total profits. It is important to understand that the after-sales supply chain is very different from the manufacturing supply chain, and hence rules that apply to pricing manufacturing parts do not hold good for pricing service parts. Service Parts Pricing requires a different outlook and approach.Service networks deal with a considerably higher number of SKUs and a heterogeneous product portfolio, are more complex, have a sporadic nature of demand AND have minimal response times and strict SLAs. Companies have traditionally been content with outsourcing the after-sales side of their business and have encouraged third-party parts and service providers in the market. The result has been a bevy of these operators in the market with strict price competition and low margins.Increasingly, however, companies are realizing the importance of the after-sales market and its impact on customer retention and loyalty. Increasingly, also, companies have realized that they can extract higher profit margins from the after-sales services market due to the intangible nature of services. Companies are investing in their after-sales service networks to deliver high levels of customer service and in return command higher prices for their parts and services. Customers are being sold the concept of total cost of ownership (TCO) and are being made to realize that buying from OEMs comes packaged with better distribution channels, shorter response times, better knowledge on products, and ultimately higher product uptime.The challenge for companies is to provide reliable service levels in an environment of uncertainty. Unlike factories, businesses can’t produce services in advance of demand. They can manufacture them only when an unpredictable event, such as a product failure, triggers a need. The challenge for Service Parts Pricing is to put a value to this customer need. Parts that are critical, for example, can command higher prices. So can parts that only the OEM provides in the market. Parts that are readily available in the market cannot, and must not, be priced to high. Another problem with after-sales market is that demand cannot be stimulated with price discounts, customers do not stock up service parts just because they are on discount. On the up-side, the fact that most service parts are inelastic means pricing analysts can raise prices without the adverse effects that manufacturing or retail networks witness.These and other characteristics of the after-sales market give Service Parts Pricing a life of its own. Companies are realizing that they can use the lever of service part pricing to increase profitability and don't have to take prices as market determined. Understanding customer needs and expectations, along with the company's internal strengths and weaknesses, goes a long way in designing an effective service part pricing strategy.