Marketing - Frosty’s Business Studies Blog
... above that of competitors for similar products. • Discount Price: Reduce the price of stock that is not selling to stimulate demand. ...
... above that of competitors for similar products. • Discount Price: Reduce the price of stock that is not selling to stimulate demand. ...
basic09_ppt 210KB Sep 05 2010 10:45:02 PM
... Competitors’ Strategies and Prices – How does the market offering compare? – How strong is competition and what is their pricing strategy? – How does competition influence price sensitivity? ...
... Competitors’ Strategies and Prices – How does the market offering compare? – How strong is competition and what is their pricing strategy? – How does competition influence price sensitivity? ...
Power Point
... ►Merger – when one company joins with another ►Government uses research to see whether the merger will help or hurt consumers ...
... ►Merger – when one company joins with another ►Government uses research to see whether the merger will help or hurt consumers ...
The Marketing Concept
... – Customer are the ones who buy a product (good or service). – Consumers are those people who actually use the product. • Ex: You parents buy you new shoes, but you are the one who wears them. You are the consumer and your parents are the customer. • Note: Make sure to keep in mind that for certain ...
... – Customer are the ones who buy a product (good or service). – Consumers are those people who actually use the product. • Ex: You parents buy you new shoes, but you are the one who wears them. You are the consumer and your parents are the customer. • Note: Make sure to keep in mind that for certain ...
Market Development for Farmers: Tips for Service Providers David Conner
... • Mass market: farmers sells to food distributor or broker who supplies products to many types of ...
... • Mass market: farmers sells to food distributor or broker who supplies products to many types of ...
Price-Adjustment Strategies
... initial prices to “skim” revenue layers from the market • Product quality and image must support the price • Buyers must want the product at the price • Costs of producing the product in small volume should not cancel the advantage of higher prices • Competitors should not be able to enter the marke ...
... initial prices to “skim” revenue layers from the market • Product quality and image must support the price • Buyers must want the product at the price • Costs of producing the product in small volume should not cancel the advantage of higher prices • Competitors should not be able to enter the marke ...
Finding The Best Real Estate Professional!
... house. Consider the buyer. The purchaser won't willingly pay too much either; it's most likely that he or she or their agent will do research on the market and try to find the best product for the best price. The facts simply cannot be changed, no matter which Realtor you select. In spite of these u ...
... house. Consider the buyer. The purchaser won't willingly pay too much either; it's most likely that he or she or their agent will do research on the market and try to find the best product for the best price. The facts simply cannot be changed, no matter which Realtor you select. In spite of these u ...
Marketing 2 Class 18 Pricing
... Some stores sell so many products that they can’t estimate the demand for each one They add a standard percentage to the cost of all items in a specific product category High-volume products have a higher markup than lowvolume products At the supermarket ...
... Some stores sell so many products that they can’t estimate the demand for each one They add a standard percentage to the cost of all items in a specific product category High-volume products have a higher markup than lowvolume products At the supermarket ...
Chapter 11 - satm.bilkent.edu.tr
... etc) should be considered to make the implementation easier. However, the 10% rule does hold true for hotels, since they need to adjust their prices based on the time of year and occupancy level. ...
... etc) should be considered to make the implementation easier. However, the 10% rule does hold true for hotels, since they need to adjust their prices based on the time of year and occupancy level. ...
Chap 10 - Distributing Multimedia Titles
... Lack of good content – too many titles are book like. Many titles for little shelf space. ...
... Lack of good content – too many titles are book like. Many titles for little shelf space. ...
simultaneous innovation - University of California, Berkeley
... Everybody likes competition among suppliers more than internal monopolies But what if the external supplier is a monopolist? Market structure (determined by economies of scale) dominate communications costs as determinant of outsourcing External competition > Internal monopoly > External monopoly ...
... Everybody likes competition among suppliers more than internal monopolies But what if the external supplier is a monopolist? Market structure (determined by economies of scale) dominate communications costs as determinant of outsourcing External competition > Internal monopoly > External monopoly ...
Able Corporation
... organization with outdated business practices and lack of professional management Obsolete manufacturing plants and absence of modern operating practices resulting in high manufacturing costs and poor product quality Lack of focus on total quality management and customer satisfaction Lack of market ...
... organization with outdated business practices and lack of professional management Obsolete manufacturing plants and absence of modern operating practices resulting in high manufacturing costs and poor product quality Lack of focus on total quality management and customer satisfaction Lack of market ...
MARKETING OF CONSUMER DURABLES
... Smaller packages, low value goods Change the product attributes Modernize & redesign the products to satisfy rural buyers Economy products Keep adequate stocks ...
... Smaller packages, low value goods Change the product attributes Modernize & redesign the products to satisfy rural buyers Economy products Keep adequate stocks ...
Chapter 1 Marketing
... All marketing efforts are directed at a specific group of consumers, this is called the target market. Target Market: any group of consumers to whom marketers want to sell their products and/or services to. Aggregate market – the target is everybody. Differentiated markets – the market is characteri ...
... All marketing efforts are directed at a specific group of consumers, this is called the target market. Target Market: any group of consumers to whom marketers want to sell their products and/or services to. Aggregate market – the target is everybody. Differentiated markets – the market is characteri ...
![AnIntroductiontoMarketing[1]](http://s1.studyres.com/store/data/008555155_1-1af3b70cfa03f8a4f7957dd38251412b-300x300.png)
AnIntroductiontoMarketing[1]
... the brand and so on Benefit - according to the use and satisfaction gained by the consumer Socio-economically - according to social class and ...
... the brand and so on Benefit - according to the use and satisfaction gained by the consumer Socio-economically - according to social class and ...
Recl 3p40 Lecture 9
... -the market opportunity represented by the segment must match the company’s resources -the segment must represent an opportunity to produce enough sales to generate a profit (or be “important” enough) -the company should select target segments where it can enjoy a competitive advantage -arranging st ...
... -the market opportunity represented by the segment must match the company’s resources -the segment must represent an opportunity to produce enough sales to generate a profit (or be “important” enough) -the company should select target segments where it can enjoy a competitive advantage -arranging st ...
Service parts pricing
Service Parts Pricing refers to the aspect of Service Lifecycle Management that deals with setting prices for service parts in the after-sales market. Like other streams of Pricing, Service Parts Pricing is a scientific pursuit aimed at aligning service part prices internally to be logical and consistent, and at the same time aligning them externally with the market. This is done with the overarching aim of extracting the maximum possible price from service parts and thus maximize the profit margins. Pricing analysts have to be cognizant of possible repercussions of pricing their parts too high or too low in the after-sales market; they constantly have to strive to get the prices just right towards achieving maximum margins and maximum possible volumes.The after-sales market consists of service part and after-sales service. These areas often account for a low share in total sales, but for a relatively high share in total profits. It is important to understand that the after-sales supply chain is very different from the manufacturing supply chain, and hence rules that apply to pricing manufacturing parts do not hold good for pricing service parts. Service Parts Pricing requires a different outlook and approach.Service networks deal with a considerably higher number of SKUs and a heterogeneous product portfolio, are more complex, have a sporadic nature of demand AND have minimal response times and strict SLAs. Companies have traditionally been content with outsourcing the after-sales side of their business and have encouraged third-party parts and service providers in the market. The result has been a bevy of these operators in the market with strict price competition and low margins.Increasingly, however, companies are realizing the importance of the after-sales market and its impact on customer retention and loyalty. Increasingly, also, companies have realized that they can extract higher profit margins from the after-sales services market due to the intangible nature of services. Companies are investing in their after-sales service networks to deliver high levels of customer service and in return command higher prices for their parts and services. Customers are being sold the concept of total cost of ownership (TCO) and are being made to realize that buying from OEMs comes packaged with better distribution channels, shorter response times, better knowledge on products, and ultimately higher product uptime.The challenge for companies is to provide reliable service levels in an environment of uncertainty. Unlike factories, businesses can’t produce services in advance of demand. They can manufacture them only when an unpredictable event, such as a product failure, triggers a need. The challenge for Service Parts Pricing is to put a value to this customer need. Parts that are critical, for example, can command higher prices. So can parts that only the OEM provides in the market. Parts that are readily available in the market cannot, and must not, be priced to high. Another problem with after-sales market is that demand cannot be stimulated with price discounts, customers do not stock up service parts just because they are on discount. On the up-side, the fact that most service parts are inelastic means pricing analysts can raise prices without the adverse effects that manufacturing or retail networks witness.These and other characteristics of the after-sales market give Service Parts Pricing a life of its own. Companies are realizing that they can use the lever of service part pricing to increase profitability and don't have to take prices as market determined. Understanding customer needs and expectations, along with the company's internal strengths and weaknesses, goes a long way in designing an effective service part pricing strategy.