Pricing-Product
... • FOB (free on board) pricing means that the goods are delivered to the carrier and the title and responsibility passes to the customer. • Uniformed delivery pricing means the company charges the same price plus freight to all customers, regardless of location. ...
... • FOB (free on board) pricing means that the goods are delivered to the carrier and the title and responsibility passes to the customer. • Uniformed delivery pricing means the company charges the same price plus freight to all customers, regardless of location. ...
Chapter 6 slides
... • Purex Complete 3in-1 is positioned on multiple benefits • The challenge is to convince customers that one brand can do it all ...
... • Purex Complete 3in-1 is positioned on multiple benefits • The challenge is to convince customers that one brand can do it all ...
Introduction to Competition Analysis Regional Training Workshop on Competition Law Enforcement
... concentrated ;1,800 or greater to be a highly concentrated • HHI is only one measure of concentration and can provide some initial guidance as an exclusionary measure ( – low HHI and low HHI change in correctly defined market generally suggests little competitive effect from merger – high HHI and hi ...
... concentrated ;1,800 or greater to be a highly concentrated • HHI is only one measure of concentration and can provide some initial guidance as an exclusionary measure ( – low HHI and low HHI change in correctly defined market generally suggests little competitive effect from merger – high HHI and hi ...
Chapter Thirteen - Cengage Learning
... producing one unit of the product then adds an amount to cover additional costs and profit (markup) – Markup may be calculated as a percentage of total costs – Flaws ...
... producing one unit of the product then adds an amount to cover additional costs and profit (markup) – Markup may be calculated as a percentage of total costs – Flaws ...
customer service
... customer expectations that leads to an in-depth study of customers to identify product and service opportunities. Customer’s needs are more basic than products or services. Stressing profitability : accumulated transactions. Marketing Mix 5P - satisfying time and place utility to form a core compete ...
... customer expectations that leads to an in-depth study of customers to identify product and service opportunities. Customer’s needs are more basic than products or services. Stressing profitability : accumulated transactions. Marketing Mix 5P - satisfying time and place utility to form a core compete ...
8716 ENTREPRENEURSHIP I - CONTENT OUTLINE Essential
... o Should we offer a warranty, maintenance contract or other support services? Price – Marketers must find a good balance between customer value and satisfaction AND between company cost and profit. To achieve this balance, marketers identify their pricing objectives which may include one or more of ...
... o Should we offer a warranty, maintenance contract or other support services? Price – Marketers must find a good balance between customer value and satisfaction AND between company cost and profit. To achieve this balance, marketers identify their pricing objectives which may include one or more of ...
No Slide Title - Indian Institute of Management Bangalore
... Selective Retention – consumers likely to remember good points of products they like and forget good points of competing products e.g. a user may remember that Pears soap is the only soap good for dry skin though in the market Dove and Mysore Sandal Gold is also good for dry skin ...
... Selective Retention – consumers likely to remember good points of products they like and forget good points of competing products e.g. a user may remember that Pears soap is the only soap good for dry skin though in the market Dove and Mysore Sandal Gold is also good for dry skin ...
Strawberries Grapes Watermelon Lemons Oranges Part 4 Marketing
... The means by which products and services get from producer to consumer and where they can be accessed by the consumer. Where is the product or service is is available? This may either be online or offline. The more places to buy the product and the easier it is made to buy it, the better for the bus ...
... The means by which products and services get from producer to consumer and where they can be accessed by the consumer. Where is the product or service is is available? This may either be online or offline. The more places to buy the product and the easier it is made to buy it, the better for the bus ...
Combined Text Concept Slides
... whereas other marketing functions require investments of money, time and effort. Most pricing decisions can be implemented relatively quickly, while other elements of the marketing mix usually take longer to implement. ...
... whereas other marketing functions require investments of money, time and effort. Most pricing decisions can be implemented relatively quickly, while other elements of the marketing mix usually take longer to implement. ...
Chapter 6: Developing Product and Brand Strategy
... whereas other marketing functions require investments of money, time and effort. Most pricing decisions can be implemented relatively quickly, while other elements of the marketing mix usually take longer to implement. ...
... whereas other marketing functions require investments of money, time and effort. Most pricing decisions can be implemented relatively quickly, while other elements of the marketing mix usually take longer to implement. ...
providing quality customer service
... Wants – the form the need takes and is shaped by culture, environment and individual personality E.g. Hungry person in Australia would have a burger with a coke whereas in South Pacific would eat mangoes, suckling pigs or beans. Wants basically satisfy needs. As exposure to objects increase, interes ...
... Wants – the form the need takes and is shaped by culture, environment and individual personality E.g. Hungry person in Australia would have a burger with a coke whereas in South Pacific would eat mangoes, suckling pigs or beans. Wants basically satisfy needs. As exposure to objects increase, interes ...
Marketing Strategy: Strategies, Positioning, and
... for marketing attention. Market segmentation involves dividing customers into groups (market segments) with common characteristics. ...
... for marketing attention. Market segmentation involves dividing customers into groups (market segments) with common characteristics. ...
V2Chapter2.2MarketSegmentation
... Music teachers, dancers, and other music lovers would be one category of people who share psychographic characteristics. ...
... Music teachers, dancers, and other music lovers would be one category of people who share psychographic characteristics. ...
Fei-Hsuan, Chen & Wan, Ting Lu, Marketing
... movement of goods and services from manufacturer to customer in order to satisfy the customer and to achieve the company’s objectives. ...
... movement of goods and services from manufacturer to customer in order to satisfy the customer and to achieve the company’s objectives. ...
1. Problem recognition
... PRODUCTION CONCEPT holds that consumers will favor products that are available and highly affordable. Therefore, management should focus on improving production and distribution efficiency. PRODUCT CONCEPT holds the idea that consumers will favor products that offer most quality, performance, and fe ...
... PRODUCTION CONCEPT holds that consumers will favor products that are available and highly affordable. Therefore, management should focus on improving production and distribution efficiency. PRODUCT CONCEPT holds the idea that consumers will favor products that offer most quality, performance, and fe ...
3.5 - Developing Marketing Strategies
... similar benefits. Price is often the difference that will push a customer to buy one product over another. The most important strategic pricing decision is whether the product will compete against the competition on price, or use product differentiation to lower the significance of price to consumer ...
... similar benefits. Price is often the difference that will push a customer to buy one product over another. The most important strategic pricing decision is whether the product will compete against the competition on price, or use product differentiation to lower the significance of price to consumer ...
Market-aggregation Strategy
... • Related concepts: market segmentation, target marketing, and positioning • Process of market segmentation, its benefits and conditions for use • Target-market strategies • Steps in developing a positioning strategy • Methods of forecasting demand of market segments ...
... • Related concepts: market segmentation, target marketing, and positioning • Process of market segmentation, its benefits and conditions for use • Target-market strategies • Steps in developing a positioning strategy • Methods of forecasting demand of market segments ...
Information Technology and Markets for Information
... • E.g., use mobile banking to make easy: – One-time setup of automated transfers from checking to savings – On-the-go transfers: “impulse saving” • Well-timed feedback/reminders probably key here ...
... • E.g., use mobile banking to make easy: – One-time setup of automated transfers from checking to savings – On-the-go transfers: “impulse saving” • Well-timed feedback/reminders probably key here ...
A Review of The Effect of Pricing Strategies on The Purchase of
... pricing decisions can be implemented relatively quickly in comparison with the other elements of marketing strategy‖. It is capable of determining a firm‘s market share and profitability. Kellogg et al., (1997 p.210) point out: ―If effective product development, promotion and distribution sow the se ...
... pricing decisions can be implemented relatively quickly in comparison with the other elements of marketing strategy‖. It is capable of determining a firm‘s market share and profitability. Kellogg et al., (1997 p.210) point out: ―If effective product development, promotion and distribution sow the se ...
Ch. 6
... socioeconomic neighborhoods, populated by upperclass, established managers, professionals, and heirs to “old money.” They are accustomed to privilege and living in luxurious surroundings. One in 10 millionaires can be found in Blue Blood Estates, and there is a considerate drop from these heights to ...
... socioeconomic neighborhoods, populated by upperclass, established managers, professionals, and heirs to “old money.” They are accustomed to privilege and living in luxurious surroundings. One in 10 millionaires can be found in Blue Blood Estates, and there is a considerate drop from these heights to ...
Service parts pricing
Service Parts Pricing refers to the aspect of Service Lifecycle Management that deals with setting prices for service parts in the after-sales market. Like other streams of Pricing, Service Parts Pricing is a scientific pursuit aimed at aligning service part prices internally to be logical and consistent, and at the same time aligning them externally with the market. This is done with the overarching aim of extracting the maximum possible price from service parts and thus maximize the profit margins. Pricing analysts have to be cognizant of possible repercussions of pricing their parts too high or too low in the after-sales market; they constantly have to strive to get the prices just right towards achieving maximum margins and maximum possible volumes.The after-sales market consists of service part and after-sales service. These areas often account for a low share in total sales, but for a relatively high share in total profits. It is important to understand that the after-sales supply chain is very different from the manufacturing supply chain, and hence rules that apply to pricing manufacturing parts do not hold good for pricing service parts. Service Parts Pricing requires a different outlook and approach.Service networks deal with a considerably higher number of SKUs and a heterogeneous product portfolio, are more complex, have a sporadic nature of demand AND have minimal response times and strict SLAs. Companies have traditionally been content with outsourcing the after-sales side of their business and have encouraged third-party parts and service providers in the market. The result has been a bevy of these operators in the market with strict price competition and low margins.Increasingly, however, companies are realizing the importance of the after-sales market and its impact on customer retention and loyalty. Increasingly, also, companies have realized that they can extract higher profit margins from the after-sales services market due to the intangible nature of services. Companies are investing in their after-sales service networks to deliver high levels of customer service and in return command higher prices for their parts and services. Customers are being sold the concept of total cost of ownership (TCO) and are being made to realize that buying from OEMs comes packaged with better distribution channels, shorter response times, better knowledge on products, and ultimately higher product uptime.The challenge for companies is to provide reliable service levels in an environment of uncertainty. Unlike factories, businesses can’t produce services in advance of demand. They can manufacture them only when an unpredictable event, such as a product failure, triggers a need. The challenge for Service Parts Pricing is to put a value to this customer need. Parts that are critical, for example, can command higher prices. So can parts that only the OEM provides in the market. Parts that are readily available in the market cannot, and must not, be priced to high. Another problem with after-sales market is that demand cannot be stimulated with price discounts, customers do not stock up service parts just because they are on discount. On the up-side, the fact that most service parts are inelastic means pricing analysts can raise prices without the adverse effects that manufacturing or retail networks witness.These and other characteristics of the after-sales market give Service Parts Pricing a life of its own. Companies are realizing that they can use the lever of service part pricing to increase profitability and don't have to take prices as market determined. Understanding customer needs and expectations, along with the company's internal strengths and weaknesses, goes a long way in designing an effective service part pricing strategy.