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The advantages of the marketing orientation
The advantages of the marketing orientation

... Production or operations orientation Believes that • there is a high level of demand Concentrates on • efficiency and cost effectiveness Dangers • neglects the quality of customer service • inward-looking procedures ...
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... monitor which firms and individuals are able to enter the financial markets, making sure that they meet our standards before we authorise them”. ...
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... is increased when: 1. There are few, or large, buyers who purchase a large percentage of the industry’s product. 2. Smaller suppliers are of less significance or interest to the buyer due to limited capacity. 3. The buyers (consumers) have low switching costs, or are able and willing to buy substitu ...
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WHAT IS MARKETING? THE NINE FUNCTIONS OF MARKETING

... consumers and being able to deliver products that satisfy those needs and wants. Marketing includes all of the activities necessary to move a product from the producer to the consumer. Think of marketing as a bridge from the producer to the consumer. Marketing starts with market research, a learning ...
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WHAT IS MARKETING? THE NINE FUNCTIONS OF MARKETING

... consumers and being able to deliver products that satisfy those needs and wants. Marketing includes all of the activities necessary to move a product from the producer to the consumer. Think of marketing as a bridge from the producer to the consumer. Marketing starts with market research, a learning ...
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Pricing strategies

A business can use a variety of pricing strategies when selling a product or service. The price can be set to maximize profitability for each unit sold or from the market overall. It can be used to defend an existing market from new entrants, to increase market share within a market or to enter a new market. Businesses may benefit from lowering or raising prices, depending on the needs and behaviors of customers and clients in the particular market. Finding the right pricing strategy is an important element in running a successful business.
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