Using Events to Drive an Integrated Marketing Model
Using Email to Persuade
using e-crm for a unified view of the customer
Using Direct Mail, Publicity, and Other Tools
Using Digital Genomics to Create an Intelligent Enterprise
Using Databases
Using Data Mining Techniques in Customer Segmentation
Using Data Mining Techniques for Detecting the Important Features
Using cost-benefit considerations to evaluate textbook costs: A case
Using consumer insight to drive marketing results
Using Computer Technology in Small Business
Using Choice-Based Market Segmentation to Improve Your
Using Analytics to predict Customer`s Behavior
Using Analytics to Increase “Wallet Share”
Using Advertising and Promotion to Build Brands
Using Advertising and Promotion to Build Brands
Using Advertising and Promotion to Build Brands
Using Advertising and Promotion to Build Brands
Using Advertising and Promotion to Build Brands
Using Advertising and Promotion to Build Brands
