Download INTERNET SERVICES/PRODUCER/PROJECT MANAGER

D I G I T A L
S T R A T E G Y , , M A R K E T I N G
&
P R O D U C T I O N
LAURA MEDLEY
[email protected] | w w w . l i n k e d i n . c o m / i n / l a u r a m e d l e y | w w w . l a u r a - m e d l e y . c o m
What’s happening today is not what drove the marketplace even 2 years ago. Now it’s about the personalized customer
journey at all its touchpoints with a “mobile first” mindset. By strategically analyzing consumer data we can now have
very precise conversations with people to further a highly personal brand experience increasing both acquisition and
retention in a way that was never possible before.
Let me give you the expertise you need in Interactive strategy and marketing by merging all elements of the user
experience backed by data and highly personalized one-to-one digital marketing advances. Now more than ever, we can
create amazing and profitable consumer-centric experiences by focusing on people with the right message at the right time and
in the right context.
Experience
Consulting
Global
Current
Interactive Strategist and Producer / Global Consultant
Sapient, Miami Heat, CVS, IBM Global Business Consulting Services, Reuters, and more:
Consult on digital strategy, design, marketing & production for multiple entertainment, financial,
ecommerce, non-profit, travel, art and education portals to increase revenue by focusing on the customer
journey.
 Utilize consumer and market data and analytics to create comprehensive customer experiences driving
increased acquisitions as well as enhanced engagement throughout the full customer lifecycle.
 Consulting and planning on creating the best in customer experiences and marketing engagement with strategies
surrounding SEM, search, social media advertising, user experience and journey, all consumer touchpoints both
off and online, mobile-first strategic thinking and micro-moments, email, branding, SEO & analytics.
 Project management; leading teams of in-house and outsourced developers, designers and vendors.
AB&A Advertising
August 2012-December 2013 FL
Senior Interactive Director
Build and manage a South Florida boutique advertising agency Interactive Dept., generating new business
and growth through a variety of omni-channel customer-centric marketing strategies.
 Strategize, create, market and manage multiple clients’ digital customer touchpoints, websites, sales platforms,
mobile, ecommerce, SEO, SEM including dynamic display and PPC, social media and cross-channel marketing.
 Manage all internal staffing, vetting and hiring of vendors, freelancers, contractors and technology
solutions to increase efficiency and upgrade capabilities.
 Create, organize and implement all department processes, plans, budget and other infrastructure.
Multiply
June 2011-August 2012
FL
SEO Director
Rebuild a 10 year old social networking site into a global ecommerce platform focusing on South East
Asia – with a heavy focus on Indonesia, Thailand and the Philippines.
 Contribute to strategy of all areas of ecommerce to increase conversions and revenue. Including assessing and
restructuring the online shopping experience for the South East market.
 Create on and offline educational shopping support plans and content programs to increase individual shop
revenue by increasing owner/affiliate online sales techniques and skills.
 Strategize and manage all SEO increasing targeted organic traffic by upwards of 200% in each country in 6 months.
United Media
Oct 2008-June 2011 NYC
Senior Interactive Producer
comics.com, peanuts.com
Create engaging and monetizable online customer engagement experiences for entrepreneurially-driven,
online division of a leading entertainment company with over $120 million in brand licensing.
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Spearhead all areas of digital production, branding, marketing and management; executing multi-million dollar
online and cross-channel projects for the Dilbert and Peanuts brands.
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Strategize, produce, market and manage multiple brand’s interactive products with over 25 million monthly views;
including websites, mobile, widgets, video and ecommerce; utilizing user generated content, social media, data
driven analytics into combined campaigns to increase brand engagement and profitability.
Combine strategy, planning and all areas of digital and offline marketing to execute customer-centric
websites and interactive digital experiences.
Plan, execute and analyze multiple ecommerce consumer points of contact that would not otherwise have
associated sales, such as widgets and search as well as exclusive products (on demand, user-generated and other)
products leading to increased sales and fan engagement.
Manage internal and freelance staffing resources, research and hiring of vendors, freelancers and technology
solutions cutting legacy overhead by 75% and increasing efficiency.
Develop and execute all schedules, resources, requirements, deliverables and budgets.
Marketing development incorporating Google Analytics, SEO and branding with integrated email, ad banner
and web campaigns increasing sales and ad revenue.
Research and implement new ideas and strategy through continuing outreach, networking and conferences on
leading technologies, consumer trends and industry best practices .
New Line Cinema
Sept 2004-Oct 2008
NYC
Ecommerce Web Manager
wbshop.com, cartoonnetworkshop.com
Merging enhanced UX design, social media, search engine marketing, search engine optimization, email and
other digital marketing strategies to build and manage profitable customer-centric official ecommerce shops
for Harry Potter, Looney Tunes, New Line Cinema and Cartoon Network, Warner Bros., Ellen and more.
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Ecommerce strategy and digital production for the official online shops for New Line Cinema, Warner Bros.,
MGM, WBTV, Looney Tunes Shop, Harry Potter Shop, Cartoon Network Shop, Warner Bros. Shop, among
others; raising ecommerce revenue through cross channel ecommerce marketing enhancements in SEM, email,
SEO and other online customer engagement practices.
Build customer-centric ecommerce websites and user experiences for billion dollar entertainment brands.
Hire and manage internal and freelance staff resources, vendors and technology solutions reducing cost and
increasing revenue by finding new opportunities to enhance consumer products and engagement.
Manage requirements, deliverables and budget, managing upwards of 30 different vendors, contractors, consultants
and partner relationships in a variety of projects at any given time.
Cross channel marketing campaign development; incorporating email, web, affiliate, partnerships, brick and
mortar, and digital strategies increasing the effectiveness of campaigns by 10% - 50%.
Work closely with multiple internal divisions as well as external partnerships with affiliates and related brands
on cross channel campaigns to increase reach and effectiveness .
Brownstone Publishers, Inc. June 2001-Sept 2004
NYC
Website Manager
Took a BtoB publishing house with over fifty million dollars in annual content based sales from an online
channel deficit to close to a million dollars in profit in one year by creating new digital product lines and enhancing
existing customer experiences.
Wit Capital - Wit SoundView
Oct 1997-April 2001
NYC
Project Manager/Website Manager
Web and project manager, developer and designer for all web projects for online financial services and investment
bank, venture capital and brokerage start-up; increasing the company’s investor base from 1000 (at 20 employees)
to over 500K investors in less than a two year period worth hundreds of millions of dollars in sales.
ABILITIES
Digital Marketing Strategy / Interactive and Digital Production / Website Management / E-Commerce / Social Media / Mobile / Cross-channel
Marketing / Project Management / Branding / Email Marketing / Video / SEM / Display / Retargeting / Social Advertising / SEO / Google
Analytics / Omniture / PhotoShop / Illustrator / JavaScript / HTML / CSS / SQL / PHP / MS Project
EDUCATION: Miami Dade AA | University of Miami BA
AFFILIATIONS: Internet Strategy Forum, Webgrrls International, SFIMA
[email protected]
www.linkedin.com/in/lauramedley
www.laura-medley.com/