Download the press release

August 3, 2006
For Immediate Release
“The CW Bay Area” and Children's Hospital & Research Center
Oakland partner to call attention to the benefits
of the California Youth Soccer Association
“The CW Bay Area” and Children's Hospital & Research Center Oakland have
partnered to create a campaign that will call attention to the positive role the
California Youth Soccer Association (CYSA) plays in young lives.
The campaign entitled “Celebrate Soccer Tour” will include a series of television
spots that provide facts about youth soccer, as well as youth sports medicine tips
from Children's Hospital & Research Center Oakland. In addition, “Celebrate
Soccer Tour” will visit a number of CYSA youth soccer tournaments throughout
August, handing out free sports water bottles, providing helpful sports medicine
advice and giving young players a chance to learn while having fun between
tournament games.
Plans call for the campaign to culminate later this fall with the "Children's
Hospital & Research Center Oakland/The CW Bay Area/CYSA Cup"--a CYSA
Division III Invitational tournament. Highlights of the tournament will be broadcast
in a half-hour special on The CW Bay Area.
"Youth soccer is such an important influence on young people and their entire
families," stated Dennis Marshall, Sales Marketing Manager for KPIX/KBCW.
"We're proud to make the Bay Area more aware of the great things being done
by the California Youth Soccer Association."
“We unveiled the first pediatric sports medicine program in Northern California
because children require specialized care for their growing bodies, said Scott
Hoffinger, M.D., Medical Director, Sports Medicine Center for Young Athletes at
Children’s Hospital Oakland. “Our partnership with the CW Bay Area and CYSA
perfectly matches our commitment to educate and assist parents who want their
children to play safe and smart.”
"We welcome this opportunity and look forward to working with The CW Bay
Area and Children's Hospital & Research Center Oakland for the betterment of
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our community," said John Murphy, chairman of CYSA. "We also appreciate the
increased visibility and awareness of the benefits to our youth of CYSA
participation."
The "Celebrate Soccer Tour" plans to visit the following tournaments:

The Central Valley Magic Cup III in San Jose and San Ramon Valley Cup
on Saturday, August 5

The Hayward Girls Classic and Claire Ann O’Neil Mission Bell Classic in
San Rafael on Saturday, August 12

The Newark Referee Classic and the Benicia Old Capitol Classic on
Saturday, August 19

The Walnut Creek Summerfest and the Castro Valley First Look on
Saturday, August 26

The Devil Mountain Invitational in Danville and the Bay Oaks Classic in
Alameda on Saturday, September 2
Details on the "Children's Hospital & Research Center Oakland/CW Bay
Area/CYSA Cup" Division III tournament will be announced at a later date.
About The CW Bay Area
Most in the Bay Area know CW Bay Area (KBCW-TV) as UPN Bay Area (KBHKTV). The TV station recently changed identification to reflect its new affiliation
with the new CW television network beginning this September.
The station will be the home of the best of the former UPN and WB networks with
programs such as 7th Heaven, Gilmore Girls, Veronica Mars, America’s Next
Top Model, One Tree Hill, Supernatural, WWE Smackdown!, Smallville, All of Us,
Girlfriends and Everybody Hates Chris . The station will continue to be found on
broadcast channel 44 and cable channel 12.
About Children's Hospital & Research Center Oakland
Children’s Hospital & Research Center Oakland is a designated Level I pediatric
trauma center and the largest pediatric critical care facility in the region. The
hospital has 181 licensed beds and 166 hospital-based physicians in 31
specialties, more than two thousand five hundred employees, and an operating
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budget of $287 million. The hospital’s research institute has an annual budget of
$41 million with more than 300 basic and clinic investigators. Children’s Hospital
Oakland Research Institute (CHORI) has made significant progress in areas
including pediatric obesity, cancers, sickle cell disease, AIDS/HIV, hemophilia
and cystic fibrosis.
About the California Youth Soccer Association
The California Youth Soccer Association (CYSA) includes well over 200,000
registered players in 130 leagues in nine districts. CYSA provides youth soccer
opportunities for all children in northern California. They live their motto of "Kids
First!" by providing a fun, safe and healthy environment for young players of all
ages and abilities. Additional information is available by visiting
www.cysanorth.org, emailing [email protected] or by calling (925) 426KIDS.
CBS 5/UPN Bay Area are part of the CBS Television Stations, CBS Television
Stations division, one of the largest network-owned station groups consisting of
21 CBS, 15 UPN, one WB and two stations not affiliated with major networks.
CBS 5 (www.cbs5.com) began in 1948 as the first television station in Northern
California. UPN Bay Area (www.upnbayarea.com) began in 1968 as the first
UHF station in the Bay area. The two stations became a CBS/UPN duopoly in
2002.
Media Contact: Akilah Monifa [email protected] 415 765 8842.
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