Download For Immediate Release - Cerritos

FOR IMMEDIATE RELEASE
Media Contacts:
Schwartz Communications for Millennium Dental Technologies
Marisa Borgasano
415-512-0770
[email protected]
MILLENNIUM DENTAL TECHNOLOGIES EXPANDS SALES FORCE TO MEET
GROWING DEMAND FOR LANAP™ PROCEDURE WITH PERIOLASE DENTAL
LASER
Company Appoints Industry Veteran Robert DeSoto and Team of Leading Sales Executives as
Laser Periodontal Consultants
CERRITOS, Calif.—October 14, 2008—Millennium Dental Technologies, Inc. today
announced that the company has added several Laser Periodontal Consultants to its sales team to
help meet growing national demand for the PerioLase® Periodontal Package that includes the
PerioLase MVP-7™ dental laser bundled with the first and only dedicated laser periodontal
treatment protocol and specifically designed for use in Laser Assisted New Attachment
Procedure™ (LANAP™). In the last calendar year, the Cerritos-based company has increased
sales of the PerioLase by 20 percent through the 3rd Quarter and is projecting a year-end sales
increase of 40 percent, demonstrating a significant increase in traction among general
practitioners and periodontists who recognize not only the value of providing patients with
minimally invasive alternatives to traditional surgery, but also the efficacy and effectiveness of
the PerioLase dental laser.
Robert DeSoto brings more than 17 years of experience in minimally invasive dentistry to
Millennium. He joins the team from Hoya ConBio, a global leader in dental and aesthetic lasers,
where DeSoto served as the international and western sales director of dental products, including
the VersaWave Er:YAG all-tissue laser. During his tenure at Hoya, DeSoto was instrumental in
developing and executing the company’s ambitious domestic and international sales strategy. At
Millennium, Desoto’s duties will encompass all sales and business development activities in the
western United States.
“During my seven years at Hoya, I grew to respect Millennium as a leading player in the dental
laser marketplace,” said DeSoto. “LANAP is a truly innovative laser treatment option backed by
the best training program in the industry. I am thrilled to join Millennium at such an important
juncture in the company’s history as it transitions from a late-stage start up to an emerging
growth company.”
Millennium has also brought on board several additional Laser Periodontal Consultants to drive
the company’s sales efforts and support continued customer growth in key regions across the
United States. These new Consultants include:

Elissa Cheney, RDH, will oversee the San Diego market;


Judy Nicol, RDH, will be responsible for the South Florida region;
Samantha Goodell will drive the company’s sales efforts in Michigan.
“Millennium’s customer base is growing rapidly and we are bringing on ethical and honest sales
professionals like Bob DeSoto with exceptional integrity to help sustain this momentum,” said
Millennium Dental Technologies President Robert H. Gregg II, DDS, a practicing dentist and codeveloper of LANAP. “We are pleased to welcome these exceptional individuals to our team at
such an exciting time and to be fueling economic growth in the United States as we continue to
expand.”
About Millennium Dental Technologies, Inc.
Millennium Dental Technologies, Inc. (http://www.millenniumdental.com), a manufacturer and
distributor of dental products, seeks to bridge the growing divide between gum disease patients
and dentists/ periodontists by providing a simple and comfortable patient experience with good
clinical results. By removing their fear, the dental community has the opportunity to bring
patients back to seek treatment for their gum disease. The FDA-cleared and patented Laser
Assisted New Attachment Procedure™ (LANAP™), developed by Millennium Dental
Technologies, offers a proven, vastly less painful and less invasive treatment alternative to
conventional scalpel/suture flap surgery. The Company is organized and operated under the
leadership and direction of laser dentists for the express purpose of advancing LASER
PERIODONTAL THERAPY™.
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