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News Release
Contact:
Ferda Millan
408-601-5429
[email protected]
Achieve Lower Power and Increased Battery Life for IoT and Wearable Applications
Maxim Integrated’s power management chip runs from a primary cell while extending battery and shelf
life.
San Jose, CA—January 6, 2016—With the MAX14720 power management integrated circuit (PMIC) from
Maxim Integrated Products, Inc. (NASDAQ: MXIM), designers can optimize power and battery life for
wearable medical/fitness and Internet of Things (IoT) applications.

For more information about MAX14720, visit http://bit.ly/MAX14720.

A schematic is available at http://bit.ly/Maxim_schematic_MAX14720.
Increasing battery life and achieving low power are common challenges faced by engineers when
developing wearable and IoT products. The MAX14720 PMIC is ideal for non-rechargeable battery (coin
cell, dual alkaline) applications where size and energy efficiency are critical. In addition, an electronic
battery seal extends shelf life by effectively disconnecting the battery prior to initial power-up.
Integrating the functionality of five discrete devices—power switch, linear regulator, buck regulator,
buck-boost regulator, and monitor—the MAX14720 reduces the bill of materials (BOM) and allows for
much smaller form factor designs.
“In 2020, 190 million wearable electronic devices for fitness and health will be sold, generating $14.4
billion in revenue1,” according to Gartner. Angela McIntyre, Research Director and Michele Reitz,
Principal Research Analyst at Gartner said, “System design for wearables will remain fairly
straightforward, employing basic microcontroller unit (MCU)-based processing, BT and Wi-Fi
communications, and accelerometer and gyro sensor chips, with display drivers, optoelectronics, USB
charging interfaces, small NOR memory and power regulator chips playing major roles in many wearable
designs.2”
Key Advantages

Lower power: While most battery PMICs operate from 3V, the MAX14720 runs from a primary
cell and operates down to 1.8V.

Extended battery life: Low quiescent current IP is critical for wearable applications because it
can extend the runtime of the system significantly.

Longer product shelf life: An electronic battery seal offers extended storage life and allows for a
fully sealed housing.

Flexible operation and system diagnostics: Value added features such as push button input
monitoring, power-up sequencing, and voltage rail monitoring further reduce BOM cost and
space.
Commentary

“Maxim has a strong position in the rechargeable wearables market,” said Frank Dowling,
Executive Business Manager at Maxim Integrated. “As a result, we have leveraged our expertise
and IP for the non-rechargeable wearables market.”
Availability and Pricing

Available in a 25-bump, 0.4mm pitch, 2.26mm x 2.14mm wafer-level package (WLP).

Specified over the -40-degree Celsius to +85-degree Celsius temperature range.

Pricing available upon request.
1 Gartner, Forecast: Internet of Things — Endpoints and Associated Services, Worldwide, 2015, 29
October 2015. This figure includes chest straps, sports watches, wristbands, smart garments and other
fitness monitors.
2 Gartner, Forecast Overview: Wearable Electronics Production and Semiconductors, Worldwide, 2015,
Michele Reitz, Angela McIntyre, 26 October 2015.
About Maxim Integrated
Maxim is bringing new levels of analog integration to automotive, cloud data center, mobile consumer,
and industrial applications. We’re making technology smaller, smarter, and more energy efficient, so
that our customers can meet the demands of an integrated world. Learn more at
http://www.maximintegrated.com.
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