Download Resume - Gregory J. Wright

GREGORY J. WRIGHT
[email protected]
SUMMARY
Skilled marketing technologist with more than 12 years of experience in marketing, communications and advertising. Mastery of
content strategy, marketing campaign management for B2B and B2C, project management, event management and marketing, social
media strategy and brand management. Professional, flexible, creative, versatile, reliable and service-oriented. Offering a unique
combination of technical expertise and communication / marketing skills.
PROFESSIONAL EXPERIENCE
Director of Content Marketing, Association of National Advertisers, NY, NY
11/2014 – Present
Responsible for the programming and marketing of national and regional conferences, local committee meetings and webinars for
client-side marketing membership association. Content creation focused on marketing procurement, agency relations, in-house
agencies, brand management, production management and social and digital marketing. Additional responsibilities include mentorship
program operations; development of thought leadership initiatives; budgeting; and supervisor to senior manager and coordinator.
 Secured record-breaking attendance and revenue at ANA’s second largest national conference through segmented marketing
strategy
 Increased member satisfaction and attendance to highest levels in niche webinar program by adopting a targeted email
campaign strategy
 Doubled participation in mentorship program through strategic structural changes
Communications Manager, American Institute of CPAs, NY, NY
7/2008 – 11/2014
Managed overall member communications and marketing and executive communications for professional member organization.
Regular responsibilities included editorial duties for seven e-newsletters; vendor management; strategic management of corporate blog
and social media channels; speech and presentation development for C-suite; integration of product, B2B and B2C marketing into
communications; home page content management and website SEO; management of internship program; and budgeting.
 Won American Business Award for annual report by introducing project management tactics to copyediting and design
process
 Launched corporate blog by securing senior executive buy-in and establishing SOP
 Built content marketing strategic plan by working with stakeholders to identify gaps in content creation
 Implemented key performance indicator report and ongoing evaluation processes for communications
 Converted monthly print newsletter to award-winning daily e-newsletter by securing investment in latest technology and
vendor relationships
 Increased engagement with members by introducing member segmentation to full membership e-newsletter
 Led community and culture building activities, including volunteer drives and fundraisers, for staff through culture and
community committee leadership
Sales Support Specialist, The Bartech Group, Livonia, MI
2/2005 - 7/2008
Served as marketing and sales coordinator at a human resource management and cloud computing service provider. Wrote press
releases, web copy, and sales support materials, including sales proposal responses and marketing materials, to support an
international sales team. Streamlined sales proposal response process by introducing and managing a proposal response database.
Hired as technical writer of software manuals; promoted twice in three years.
Marketing Director/ Editor, Capital City Associates, Lansing, MI
1/2004 - 2/2005
Managed monthly print newsletter for associations and local/state government agencies covering legislative action on environmental
issues; website development for associations; public relations programs for political campaigns; and conducted voter research for a
small lobbying firm. Increased newsletter subscriptions by conducting reader surveys and converting print publication to digital.
Legislative Aide, Michigan House of Representatives, Lansing, MI
5/2003 - 1/2004
Corresponded with constituents; drafted legislative resolutions and memorials; conducted policy and legal research; and edited
legislation and memoranda for a state representative.
EDUCATION
M.B.A., Marketing, University of Phoenix
B.A., Political Science and Geography, Eastern Michigan University