Download propaganda analysis AF and beyond 2013

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Propaganda: information, esp. of a biased or
misleading nature, used to promote or
publicize a particular political cause or point
of view.
Advertisement Analysis Scaffold- Don’t
succumb to brainwashing!
Squealer, Napoleon’s propaganda department, is in charge of convincing the other animals that Napoleon is doing the
right thing and is working to benefit the animals. He uses many techniques do convince the animals that Napoleon is right.
Below, explain the common type of persuasion techniques:
Propaganda techniques and
definition
Loaded Words:
Slogans:
Example of Squealer using this type of
propaganda
“The whole management and
organization of the farm depends on us.
Day and night we are watching over
your welfare. It is for your sake that we
drink that milk and eat those apples. Do
you know what would happen if we pigs
failed our duties?” (21)
“Then the sheep broke out in a
tremendous bleating of “four legs good,
two legs bad!” which went on for nearly
a quarter of an hour and put an end to
any chance of discussion.” (21)
Repetition:
“One false step and our enemies would
be upon us. Surely, comrades, you do
not want Jones back? (27)
Powerful Images:
“‘You have heard then comrades,’ he
said, ‘that we pigs now sleep in the beds
of the farmhouse? And why not? You
did not suppose, surely, that there was
ever a ruling against beds? A bed merely
means a place to sleep in. A pile of straw
in a stall is a bed, properly regarded.’ ”
(27)
“Surely none of you wishes to see Jones
back?” (14)
Appeals to fears:
Appeals to basic desires and
needs:
Loaded Words:
“Our sole object in taking these things is
to preserve our health. Milk and apples
(this has been proved by Science,
comrades) contain substances absolutely
necessary to the well-being of a pig.”
(14)
“Four legs good, two legs….better.” OR
any changes made to the
commandments. (21…..)
Analysis of propaganda techniques used
by Squealer
Loaded Words:
Powerful Images:
Slogans:
Appeals to Basic Desires and
Needs/Glittering Generalities:
“It was the most affecting sight I have
ever seen!” said Squealer, lifting his
trotter and wiping away a tear. “I was at
his bedside at the very last. And at the
end, almost too weak to speak, he
whispered in my ear that his sole sorrow
was to have passed on before the
windmill was finished. ‘Forward,
comrades’ he whispered. ‘Forward in the
name of the rebellion. Long live Animal
Farm! Long live Comrade Napoleon!
Napoleon is always right.’ Those were
his last words, comrades.” (48)
“….and the pigs liked to invent for him
such titles as Father of All Animals,
Terror Of Mankind, Protector of the
Sheep-fold, Ducklings’ Friends, and the
like. In his speeches, Squealer would
talk with the tears rolling down his
cheeks of Napoleon’s wisdom , the
goodness of his heart, and the deep love
he bore to all animals everywhere…..”
(35-36)
“Long Live Comrade Napoleon!” (44)
For the time being, certainly, it had been
found necessary to make a readjustment
of rations (Squealer always spoke of it as
a ‘readjustment’ never as a ‘reduction’)
but in comparison with the days of
Jones, they improvement was enormous.
Reading out the figures in a shrill, rapid
voice, he proved to them tin detail that
they had more oats, more hay, more
turnips than they had had in Jones’s day,
that they worked shorter hours, that their
drinking water was of better quality….”
(43)
Why is propaganda so effectively used in Animal Farm?
As we are a society focused on consumerism, many advertising companies have adopted techniques traditionally used by
politicians (or perhaps the politicians used the propaganda first?). Regardless, take a look at the advertisements we see
today. Analyze the advertisement you chose. Fill in each box with information about your advertisement.
Slogan: What phrase appears to be the dominate phrase on
the ad? If no words, image?
Repetition: What words or images are repeated?
Powerful Images: List three and explain why they are
powerful.
1.
Loaded Words: What makes these words powerful? Choose
and explain three.
1.
2.
2.
3.
3.
Appeals to fear or insecurity: What does the advertisement
say about a human’s fears/insecurities?
1.
Appeals to basic wants and needs: What are we convinced
that we need?
1.
2.
2.
3.
3.
In a well-developed paragraph typed in Word and attached to this document, explain why the advertisement you analyzed
qualifies as propaganda? Use the information gathered above to support your opinion.