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國立彰化師範大學九十四學年度碩士班招生考試試題
系所：行銷與流通管理研究所
科目：管理學
☆☆請在答案紙上作答☆☆
共 5 頁，第 1 頁
一、選擇題（每題 2 %，共 50 %）
1.
2.
3.
4.
5.
6.
The five management functions of planning, organizing, commanding, coordinating, and
controlling was proposed by ______________.
a.
Frederick W. Taylor
b.
Henry Ford
c.
Chester Barnard
d.
Henri Fayol
Mintzberg’s 10 management roles can be grouped into _____________.
a.
interpersonal relationships, leadership, and decision making
b.
leadership, decision making, and planning
c.
information transfer, decision making, and resource allocation
d.
interpersonal relationships, information transfer, and decision making
Frank and Lillian Gilbreth were the first researchers to utilize motion pictures to the study of
_____________.
a.
reactions of workers in group settings
b.
workers reactions to pay increases
c.
groups of workers in tense situations where they are assigning each other tasks
d.
hand-and-body motions
Which of the following early advocates of organizational behavior created the field of industrial
psychology, the scientific study of people at work?
a.
Robert Owens
b.
Mary Parker Follett
c.
Chester Barnard
d.
Hugo Munsterberg
Sony Corporation’s focus on product innovation is an example of which of the following
dimensions of organizational culture?
a.
attention to detail
b.
people orientation
c.
aggressiveness
d.
outcome orientation
When employees at Microsoft use words such as: work judo, eating your own dog food,
and flat food, they are using organizational __________.
a.
languages
b.
rituals
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國立彰化師範大學九十四學年度碩士班招生考試試題
系所：行銷與流通管理研究所
科目：管理學
☆☆請在答案紙上作答☆☆
共 5 頁，第 2 頁
7.
c.
symbols
d.
ceremonies
Which of the following describes the impact from inflation that managers must consider?
a.
in small nations, inflation can reach 200 percent
b.
it increases the price of labor
c.
8.
9.
10.
11.
12.
it decreases the price for raw materials, but increases the price for finished goods
d.
the direction of its impact on the price of goods varies
Which of the following would you find in a country with a high power distance?
a.
Society accepts narrow differences in organizations.
b.
Title carries little power, but status power is high.
c.
In a meeting, organizational representatives have equal titles.
d.
There is little respect for those in authority.
Which argument for social responsibility puts forth the belief that an imbalance between the large
amount of power held by firms and their responsibility is harmful to the public good?
a.
public expectation
b.
ethical obligation
c.
public image
d.
balance of responsibility and power
If a manager was purchasing a computer system, issues such as price and model are examples of
which part of the decision-making process?
a.
problem identification
b.
criteria weight allocation
c.
evaluating decision effectiveness
d.
identifying decision criteria
An individual making a “maximin” type of choice has what type of psychological orientation
concerning uncertain decision making?
a.
optimist
b.
realist
c.
pessimist
d.
satisficer
Which of the following is true concerning an organization’s stated objectives?
a. They issue identical objectives to all constituents.
b. Organizations typically have internal and external sets of objectives.
c. They may issue different objectives to stockholders, customers, employees, and the public.
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國立彰化師範大學九十四學年度碩士班招生考試試題
系所：行銷與流通管理研究所
科目：管理學
☆☆請在答案紙上作答☆☆
共 5 頁，第 3 頁
13.
d. Stated objectives are usually in line with short-term actions.
As organizational environments have become more uncertain, ____________.
a. organizations are having to make longer term plans
b. organizations have to resist the uncertainties to keep the plans moving toward the objectives
c. the definition of long term has changed
d. organizations have to request the government to pass more legislation restricting the amount
of uncertainty
14. If United Airlines merged with Northwest Airlines, this would be an example of what kind of grand
growth strategy?
a.
acquisition
b.
expansion
c.
related diversification
d.
vertical integration
15. Which of the following is part of the principles upon which SBUs are based?
a.
Each business unit serves no more than three product market segments.
b.
The strategy is defined at the corporate level.
c.
Each serves a clearly defined product-market segment.
d.
The strategy may be inconsistent with overall organizational needs.
16. According to Porter’s competitive strategies framework, which of the following strategies seeks
to be unique in its product offering and in its industry in ways that are widely valued by
customers?
a.
cost leadership
b.
focus
c.
differentiation
d. “stuck in the middle”
17. If General Motors plans on changing their truck paint color scheme because they believe that in the
future more women will be interested in purchasing these vehicles, this is an example of what kind
of environmental scanning?
a.
scenario
b.
forecasting
c.
benchmarking
d.
anticipating
18. If a retail sales manager wants to know how many denim jackets must be sold in order to reach a
specified profit objective, he or she is employing what type of planning tool?
a.
PERT
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國立彰化師範大學九十四學年度碩士班招生考試試題
系所：行銷與流通管理研究所
科目：管理學
☆☆請在答案紙上作答☆☆
共 5 頁，第 4 頁
b.
breakeven analysis
c.
Gantt chart
d.
cost accounting
19. Which one of Fayol’s 14 principles of management helps preserve the concept of a continuous line
of authority?
a.
unity of demand
b.
unity of command
c.
demand structure
d.
continuous demand
20. Feedback returns the message to the sender and provides a check __________.
a.
on how well the receiver is doing
b.
on whether understanding has been achieved
c.
on the ability of the receiver to perform the task
d.
on what the sender should do the next time a message is sent
21. Which of the following is an example of selection device reliability?
a.
A superior job performer was given a low interview score by all five independent
interviewers.
b.
An applicant’s score on an intelligence test predicted his or her job performance.
c.
The intelligence test significantly predicted the job performance of 250 job applicants.
d.
A protected group individual was given a low selection score and was a poor job performer.
22. Which of the following is the first step in accomplishing organizational cultural change?
a.
conduct a cultural analysis
b.
appoint new leadership with a new vision
c.
initiate reorganization
d.
change the selection and socialization process
23. In the statement, “The highway is very busy at 5 P.M., and is scary to drive on, so I’ll wait until 7
P.M.
24.
to go home,” the word scary represents which component of an attitude?
a.
Affective
b.
Cognitive
c
Behavioral
d.
Emotive
Bringing together organizational members from marketing, accounting, human resources, and
finance to work on a task would be an example of what type of team?
a.
cross-functional
b.
temporary
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國立彰化師範大學九十四學年度碩士班招生考試試題
系所：行銷與流通管理研究所
科目：管理學
☆☆請在答案紙上作答☆☆
共 5 頁，第 5 頁
c.
specific
d.
functional
25. McGregor assumed that people who were lazy would normally be viewed through
_______________.
a.
Theory X
b.
Theory Y
c.
d.
Social Needs Theory
Physical Needs Theory
二、問答題（50%）
1. 管理學者 Robert Katz 提出管理者需具備三種管理技能(management skills)，請問是哪三種？
不同層級管理者所需的管理技能有何差異？(15%)
2.
請圖示何謂 BCG 矩陣，並說明之間的關係。(15%)
3.
請說明 Michael Porter 提出的五力分析架構。(20%)
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