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Name___________________________________________Period__________________________Date______________________________
Rubric for Food Venue Advertisement
Task Description:
Criteria
Graphics
Marketing
Strategies
weight
Students will:
 select a promotional material for a food venue advertisement
 design a food venue advertisement that includes a name, location, phone number and catchy slogan
 create an advertisement that will attract customers to the venue
 present advertisement to students in class
25%
Exceptional
Admirable
 Graphics effectively
entice audience;
accurately conveys
message
 Expertly develops and
implements marketing
25%
strategies
Visual
Appeal
25%
Product
 Product would serve as a
25%
strong asset in marketing
a restaurant
 Original and creative
design
Assignment Score ______________
+
 Visuals and images are
attractive; adequately
conveys message
 Develops and
implements marketing
strategies
 Design is adequate
 Product would be an
acceptable tool in
marketing a restaurant
Marginal
 Use of visuals and
images is limited;
message is conveyed
 Attempts to develop and
implement marketing
strategies
 Design lacks creativity
 With additional attention
to detail, product could
become valuable in
marketing a restaurant
Beyonder/Bonus ______________
=
Marketing Strategies for Your Restaurant
Copyright © Texas Education Agency, 2015. All rights reserved.
Unacceptable
 Use of visuals and images
is confusing or absent;
message is confusing
 No apparent marketing
strategies
 Design is dull
 Product is not suitable in
marketing a restaurant
Final Score ________________