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Transcript
RFID & Privacy
Steve Casey
President, SureID
Presented by
Wednesday, February 8, 2006
FDA Anti-Counterfeit Drug Initiative Public Workshop
New Technology (RFID) and Privacy
9 Education is critical to understanding
9 Understanding of the benefits & concerns
9 Individuals will weigh the benefits against
the concerns to make a choice
9 Techniques For Protecting Privacy
–
–
–
–
Feburary 8, 2006
Individual information is disassociated
Widely used cryptographic techniques
Personal keys such as PINs
Turning off a tag.
Copyright (C) 2006 Sure ID LLC
2
Consumer Acceptance of the Tradeoffs
9 Payment with Credit Cards, Blink®
– Convenient, safety, emergency access
9 eCommerce / Internet Shopping
– Convenience, access to products, lower costs
– Ease of comparative shopping
9 Libraries – Item-level tagging
– Speedy returns
– Enabling privacy
– Labor optimization
– Lower costs
Feburary 8, 2006
Copyright (C) 2006 Sure ID LLC
3
Benefits Significantly Outweigh Concerns
= Consumer Acceptance
Concerns
Benefits
Lowering the cost of health care
tips the scales for the majority.
Feburary 8, 2006
Copyright (C) 2006 Sure ID LLC
4
Potential Health Care Cost Benefits
Medication counterfeiting
Supply chain, productivity, and shrink
Medication errors
Poor patient compliance & persistence
Unknown treatment outcomes
$50 Billion
$25 Billion
$50 Billion
$100 Billion
$100 Billion
Over $300 billion in
down-stream savings
Feburary 8, 2006
Copyright (C) 2006 Sure ID LLC
5
Item-Level Intelligent Tagging
“Right”
Amount
Professional
Assistance
“Right” Person
Physician
Pharmacist
“Right” Time
Payer
“Right”
Amount
“Right” Medication
Information
Access
“Right”
Medication
Feburary 8, 2006
Copyright (C) 2006 Sure ID LLC
6
Multiple Stakeholders Can Benefit
9 Patient / Consumer
9 Care Providers
– Lower health costs
– Measure and improved
outcomes
– Improve access
– Improved brand image
– Live healthier, happier
– Increased sales
– Improve quality of care
9 Caregivers
– Ease the care burden
– Improve the quality
– Provide ease of mind
Feburary 8, 2006
9 Payers
– Addresses health care costs
– Shift high cost care to lower
cost preventative care
(medications).
– Focus on outcomes
Copyright (C) 2006 Sure ID LLC
7
The Health Care Crisis
Feburary 8, 2006
Copyright (C) 2006 Sure ID LLC
8
For More Information
9 For case studies, white papers, or access to
our extensive library of research
e-mail [email protected]
9 Contact us at 866-4-SUREID
9Visit or website at www.SureID.com
Feburary 8, 2006
Copyright (C) 2006 Sure ID LLC
9