Download Agricultural Marketing Management of Bangladesh: The New Era of Marketing:

Agricultural Marketing Management of Bangladesh: The New Era of
Marketing
Tajmeela Jahan*
Abstract: Progress of agricultural sector and appropriate marketing system will
bring positive impact on the economic growth of Bangladesh. Market players may
create agribusiness as the target market to serves customer needs and
communicates the desired image. The study has been undertaken to identify
new marketing linkages with agriculture based products to the large retailers and
farmers require to be developed with those who are working in marketing
processes being assisted to promote their common goals. Time period of the
study is July 2010 to September 2010.Both primary and secondary sources have
been used. Author observes that market structure of agricultural sector is based
on competitiveness and imperfection which can segment the market on a wide
range of characteristics. The key features of the market players are to identify a
target group with unique needs that the food deficit can be mitigated through
business mechanism. In the business process, marketing management can
performed as the key function within each of the sector’s agricultural sector.
Here, marketing management may provide an integration of several different
activities to focus on customer needs, wants and the quest for customer
satisfaction in the diversified agricultural; products as well as those who are the
suppliers of the products. Agricultural Marketing Management is being required
so that bridge between gap of suppliers and demanders can be arranged for the
betterment of the country.
Key Words: Agricultural marketing, Marketing Management, Customer need,
agricultural commodity, profitability.
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*Tajmeela Jahan, Senior Lecturer, Atish Dipankar University of Science and Technology,
Banani, Dhaka, Bangladesh. Email: [email protected]