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Agricultural Marketing Management of Bangladesh: The New Era of Marketing Tajmeela Jahan* Abstract: Progress of agricultural sector and appropriate marketing system will bring positive impact on the economic growth of Bangladesh. Market players may create agribusiness as the target market to serves customer needs and communicates the desired image. The study has been undertaken to identify new marketing linkages with agriculture based products to the large retailers and farmers require to be developed with those who are working in marketing processes being assisted to promote their common goals. Time period of the study is July 2010 to September 2010.Both primary and secondary sources have been used. Author observes that market structure of agricultural sector is based on competitiveness and imperfection which can segment the market on a wide range of characteristics. The key features of the market players are to identify a target group with unique needs that the food deficit can be mitigated through business mechanism. In the business process, marketing management can performed as the key function within each of the sector’s agricultural sector. Here, marketing management may provide an integration of several different activities to focus on customer needs, wants and the quest for customer satisfaction in the diversified agricultural; products as well as those who are the suppliers of the products. Agricultural Marketing Management is being required so that bridge between gap of suppliers and demanders can be arranged for the betterment of the country. Key Words: Agricultural marketing, Marketing Management, Customer need, agricultural commodity, profitability. ______________ *Tajmeela Jahan, Senior Lecturer, Atish Dipankar University of Science and Technology, Banani, Dhaka, Bangladesh. Email: [email protected]