Download 2016 Loan Generation Marketing Webinar Series

LOAN GENERATION
MARKETING
2016 Loan Generation Marketing
Webinar
Series
GROW LOANS AND CONTROL RISK with credit-based target marketing.
Join us for no-cost Loan Generation Marketing webinars to find out how.
Loan Generation Marketing campaigns help credit unions recapture loans lost to competitors, and acquire
new loans, by targeting qualified or potential members using credit prescreens. The turnkey Loan Generation
Marketing campaigns, brought to you by CUNA Mutual Group and SerTech, cover all major loan categories
including auto loans, real estate loans, and unsecured loans. Build stronger member relationships with a Loan
Generation Marketing campaign. Register for a session today.
AUTO LOAN RECAPTURE®, UNIVERSAL AUTO & NEXT CAR PURCHASE:
RECAPTURE LOANS AND TARGET NEW OPPORTUNITIES
JANUARY 14, MARCH 8, MAY 10, AUGUST 9, NOVEMBER 8 AT 1:00 PM CENTRAL
The Auto Loan Recapture program is a proven and powerful direct mail marketing program that
brings back members who have financed vehicles elsewhere. With a Universal Auto Campaign (Auto
Loan Recapture and the Next Car Purchase combined) you can increase your auto loan portfolio by
recapturing lost auto loans in addition to acquiring new loans from members looking to purchase a
vehicle. These programs help credit unions fight back against the competition.
GROW YOUR SHARE OF THE MORTGAGE MARKET
APRIL 12, OCTOBER 11 AT 1:00 PM CENTRAL
A strategic approach to mortgage marketing can help you grow loans, control risk and develop
member relationships with arguably the greatest potential to achieve Primary Financial Institution
status by acquiring the member’s home loan! Learn how to refinance members from high mortgage
rates, help make dreams come true for first-time home buyers or identify creditworthy members
with home equity loans or lines financed elsewhere and bring them back to your credit union. These
campaigns help credit unions fight back against the competition in a highly competitive market.
Credit Union Protection
Webinar Registration:
Visit www.cunamutual.com/growloans to register for any no-cost webinar.
For Additional Information:
Email us at [email protected] or call 800.356.2644.
LOAN GENERATION MARKETING: A COMPREHENSIVE STRATEGY
SEPTEMBER 13 AT 1:00 PM CENTRAL
Do your next year’s lending-related goals include: growing loan volume...increasing share-of-wallet...
retaining and expanding membership...growing credit union assets? Loan Generation Marketing
campaigns can help you achieve your objectives. Overall success is usually not the result of a single
strategy. It takes a combination of strategies to form a comprehensive plan. Learn how target
marketing using credit prescreens can help grow loans and control risk in all major loan categories
including auto loans, real estate secured loans and unsecured loans. Let us help you plan for 2017
lending success.
CREDIT CARD & PERSONAL LOANS: GROWING UNSECURED LOANS
FEBRUARY 9, JULY 12 AT 1:00 PM CENTRAL
You are invited to attend a webinar introducing you to the Credit Card Acquisition and Personal Loan
Acquisition programs available through Loan Generation Marketing. These turnkey programs offer
a complete direct mail campaign from prescreening to creative and copy writing and mailing, all
designed to help your credit union effectively and efficiently build awareness and generate more credit
card and personal loan activity.
POTENTIAL MEMBER CAMPAIGNS: GROW LOANS & MEMBERSHIP
JUNE 14 AT 1:00 PM CENTRAL
Is your credit union interested in expanding membership and achieving greater penetration in the
markets you serve? Have you recently opened a new branch, expanded your charter or lost another
major financial player in your market? Reach out and discover your new lending opportunities by
targeting creditworthy potential members based on zip-code, county or radius from the credit union.
Learn how Loan Generation Marketing campaigns can help drive new members into your credit union
where they can experience the credit union difference!
PROUD TO WORK WITH
www.sertech.com
P.O. Box 391 | 5910 Mineral Point Road | Madison, WI 53701-0391 | cunamutual.com
CUNA Mutual Group Proprietary and Confidential Further Reproduction, Adaptation or Distribution Prohibited ®Auto Loan Recapture is a registered trademark of Ser Technology Corporation
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