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Co-Creation Methodologies in a Vendor – Customer Matrix Organization: A Boundary Theory Approach Dr. Mukesh Srivastava and Christopher Stewart Abstract This paper examines employing co-creation methodologies in a customervendor matrix organization in the context of knowledge sharing via sense-giving and sense-reading as well as through the use of boundary objects. The researcher conducted a field study following a qualitative hermeneutic approach based on previous research from Barrett and Oborn based on Polyani’s sensemaking theory as well as the use of boundary objects based off research by Star and Griesemer. Case analysis shows that the customers and vendors wanted a contract as a formal boundary object to create the framework bridging the various groups together in a co-creation effort. As an informal boundary object, customers and vendors supported the use of Web 2.0 technologies to engage in knowledge sharing amongst groups that are geographically located in separate locations. The Web 2.0 tools can enable co-creation by enabling immediate knowledge sharing between customers and vendors as well as between the vendor developer groups. The use of a technical integrator to act as a boundary spanner was met positively by management and negatively or neutrally by vendor developers. Sense-giving and sense-reading is impaired through one program’s use of on-site contractors in an advisory role, which could have a severe impact on a co-creation effort between the two programs. The exchange of knowledge and information is hampered by the on-site contractors that act as a barrier to knowledge sharing primarily due to miscommunication. Keywords: Matrix organization, contracts, boundary objects, knowledge sharing, Web 2.0, sense-giving, sense-reading __________________________________________________ Dr. Mukesh Srivastava, College of Business, University of Mary Washington, Fredericksburg, Virginia 22406, [email protected] Christopher Stewart, College of Business, University of Mary Washington, Fredericksburg, Virginia 22406,