Download Developing a Statewide Communication Plan for Invasive Elodea

Katrina Mueller, U.S. Fish and Wildlife Service
 Potential
for unintentional introductions
across the state via different human
vectors
•  negative consequences for people and native species
•  costly (manpower & $$ to track/manage/eradicate)
 Need
to quickly mobilize a statewide effort
with consistent messages now to minimize
future costs
 Determine
goal(s) [and players]
 Identify audience(s)
 Develop message(s)
 Select communication channel(s)
 Establish partnerships
 Implement the plan
 Evaluate and adapt
 Key audiences are being identified:
•  Aquarium enthusiasts
•  Pet stores and distributors
•  Float plane operators
•  Boaters
•  Freshwater boating access concessionaires
•  Lakeshore owners
•  Anglers and sportfishing advocacy organizations
•  governmental and tribal governments
•  Teachers
•  conservation groups
 Products
being developed/localized efforts
•  flyers
•  presentation to float plane operators in Anchorage
•  Elodea ID clinic/local engagement in Fairbanks
•  Habitatitude stickers in some pet stores
•  Stakeholder meetings (Dec 2011 & Aug 2011)
•  ADFG issue statement
Are messages reaching
audiences and motivating
desired behavior? Other
options, e.g. poster in fish
area, clinic in pet store
• 
• 
• 
• 
• 
• 
Be clear and consistent (need coordinated effort)
Be tied to specific audience values, beliefs, interests
Show importance, urgency, magnitude of the issue
Put a face on the issue
Be relevant - reflect an understanding of what would
motivate the audience to think, feel, or act
Be memorable
 Establish
working group to develop
statewide Elodea communication plan
 sign up sheet or email me:
[email protected]
 Good month for the first call/meeting?