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We Craft Relationships
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1. About Us
Area Of Operation
We are a highly innovative brand development and
relationship marketing agency. We specialize in the
development of functional and emotional bonds between
clubs and their supporters. Our Aim being to help
increase effectiveness (value for the supporters) and
increase efficiency (less costs for the clubs).
Our Focus
Is on delivering quality service and balancing our clients’
perceptions and expectations. Football-focused
Relationship marketing and Supporter Relations Builder
using the SMS platform. Thus we’ve developed a
communication tool for football clubs and their
supporters.
2. Vision
To be the leading provider of premium quality
data, innovative, value-driven mobile
communication services to the sports-loving
people of South Africa and beyond.
3. Mission
We will help to ignite the football passion in our country by:
• Becoming a supporter-focused company, that engages
teams' supporters using cost-effective, innovative and
forward-thinking methods.
• Helping clubs to treat their supporters like 'royalty' thus
extracting maximum value in their interaction.
• Giving the supporters reasons to attend matches.
• Be an enabler for teams’ to reposition themselves in the
supporters minds.
• Constantly renewing and refreshing the appeal of our
clients’ brands.
4. Core Values
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Exceptional service
Passion
Relationships
Relevance
Solid reputation
5. Our Philosophy
• We redefine the science of communication by creating
unlimited possibilities.
• Supporters are a huge market that hasn't been catered
for, at least not in the manner that we believe they ought
to have been.
• We also believe that they have to be informed, engaged
and acknowledged to make positive contribution as well
as own responsibility.
• Supporters’ psychological response demand out of the
ordinary attention to a variety of marketing tactics.
6. Our Business
It is our business, objective and passion to
assist our clients to:
– Bring supporters to their games and help
make the product an attractive proposition.
– Consistently attain revenue to their desired
level of expectation as per business case.
– Continuously personalize the art of
supporting.
– Achieve their bottom line responsibility.
7. The Market
• The soccer “fanatics” who are positivaholics, i.e. they are addicted to
positivity in terms of their allegiance to their teams. Also their lives
are deeply impacted and crave interaction with their team of choice.
• Forward-thinking clubs/associations who want to integrate their
business into the mobile world.
• Supporters who are readily prepared to contribute their opinions,
views suggestions at anytime.
• Supporters who fully acknowledge that it is their responsibility to
help their teams to be successful.
• In so doing, take the beautiful game to unimaginable dimension.
8. The Need
• There's a strong and continuous need to get
supporters to attend matches for players to be
motivated to perform so that the game can grow
exponentially.
• To help teams to optimize their revenue stream
capabilities.
• To create what we call 'confidence capital.'
• Ensure sustainable match attendance figures.
• To generally churn those armchair supporters to
the stadia.
9. The Product
(A Supporter Engagement Tool)
• A contact tool/platform for sporting fans. A
communication system that speaks to the needs of the
supporters and clubs.
• An sms based short code service that will strengthen
and open up communication channels between the clubs
and their ardent supporters.
• This will be a 24/7, 365 days service which will give
supporters access to team's pertinent information and a
mobile communication tool for the free flow of
information.
• It can also be used for back-pocket promotions, social
responsibilities and other teams’ marketing campaigns.
10. Features
MobiChat Messaging Services:
Chatakadiski® – Supporter-oriented communication space.
Loosely translated it means ‘let’s talk football’, the service is made up of
the following components:
• TeamChat® – A platform for club/management focused messages.
• PlayerChat® – A platform for player focused messages.
• I Support MyClub Campaign® – A show of allegiance. Smsing cell
numbers of friends you will be bringing along to the game and WIN.
Team’s game by game rating tool.
• This tool with help the supporters to contribute positively to building
formidable and strongly supported teams.
• Employ strategic/tactical campaigns/projects.
11. Benefits
Club
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Sustainable revenue stream created for the club
Marketing costs minimized
Travelling costs reduced
Supporter database management tool
Campaigns management tool
Opportunity to launch back-pocket promotions
Club's information disseminated accurately, cost
effectively and efficiently.
12. Benefits
Supporters
• Have access to the contribution tool 24/7, 365
days a year. A premium, uncluttered
communication space.
• Kept abreast all the time regarding team's
newsworthy and pertinent information.
• Can receive personalised messages from their
favourite teams.
13. Mzansi's football culture
(Demystified)
• It's a misguided perception that SA football
standard is below par. We believe that we are
the custodians of that culture and have the tools
required to help bring it back.
• It is also our collective responsibility to foster
change and alter attitudes.
• Together with other stakeholders, we are
prepared to refuel the interest of the supporters
in our football.
14. Challenge to supporters
We challenge them to qualify and quantify
their support by consistently attending
their teams’ matches in great numbers.
Supporters, need to put themselves to the
test, as much as they expect players to
do the same.
15. Differentiation
Brand objectives
Create brand identity that supporters would want to identify with, a brand that is:
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Young
Vibrant
Relevant
Honest
Dynamic
Refreshing
Delightful
Friendly
Innovative
Optimistic
Trustworthy
With this innovation, we have set in motion a
communication revolution!
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Contact: Siphiwe Manganye
Cell: +27(83) 530 5193
Fax: +27(86) 690 3561
Visit: www.cellinfonix.co.za
E-mail to: [email protected]
Thank You
“Creativity requires the courage to let go
of certainties.” Erich Fromm
“Knowledge of the problem is key to the
solution.” SBM