Download Understanding Business Communication

CONTEMPORARY BUSINESS
COMMUNICATION
Fourth Edition
PowerPoint Slides by Scot Ober
Credits: Some of the images used herein were obtained from IMSI’s MasterClips © Collection, 75 Rowland
Way, Novato, CA 94945, USA. Other clip art images are copyrighted by Microsoft Corporation.
Understanding business
communication

Communicating in organizations

The components of communication

Verbal communication

Directions of communication

Barriers to communication

Ethics and communication
OBER, CONTEMPORARY BUSINESS COMMUNICATION, 4/E. COPYRIGHT © HOUGHTON MIFFLIN COMPANY. ALL RIGHTS RESERVED.
1.1
The components of communication
 Stimulus
 Message
 Medium
Feedback
 Filter
 Destination
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1.2
Verbal communication
Oral
Written
One-on-one conversations
Memorandums
Meetings
Letters
Phone calls
Email
Presentations
Reports
Videoconferences
Miscellaneous
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1.3
Formal communication network
CEO
Upward
VP-1
VP-2
Downward
Cross-Channel
MGR-1
MGR-2
MGR-3
MGR-4
Horizontal
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1.4
The grapevine is ...
 Business
related
 Accurate
 Pervasive
 Rapid
 Most
active during change
 Normal
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1.5
Ethics and communication
 Defamation
 Slander
 Libel
 Invasion
of privacy
 Fraud
 Misrepresentation
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1.6
Key terms
abstract word
 audience
 communication
 concrete word
 connotation
 defamation
 denotation
 email

ethics
 euphemisms
 feedback
 filter
 formal communication channel
 fraud
 informal communication channel
 invasion of privacy

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1.7
jargon
 letter
 libel
 medium
 memorandum
 message
 misrepresentation

noise
 nonverbal message
 report
 slander
 slang
 stimulus
 verbal message

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1.8
The components of communication
Communication is the process of sending and receiving
messages through spoken or written words or through
nonverbal means. Communication begins with an internal or
external stimulus—an event that creates within you the need to
communicate. Your brain receives the stimulus and filters
(interprets) it, based upon your unique impression of reality as a
result of your experiences, culture, emotions at the moment,
personality, knowledge, socioeconomic status, and other
variables.
You encode a response by forming a verbal message
(composed of written or spoken words), a nonverbal message
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1.9
(composed of facial expressions, gestures, voice qualities, and
the like) or a combination of the two. The message is then
transmitted through an appropriate medium, such as over the
telephone for an oral message, in a memorandum or e-mail
message for a written message, or as a nod of the head in a
nonverbal message.
The destination is the point at which the transmitted message
enters the sensory environment of the receiver. At this point,
control passes from sender to receiver, and the transmitted
message becomes the source, or stimulus, for the next
communication. If the receiver responds by communicating, you
receive feedback as to whether and how well your message was
received.
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1.10
Barry’s evaluation of Olivia
Revised version:
Olivia’s college transcript indicates she’s a very intelligent
individual. However, she received four reprimands from
her supervisor for not making her quota of sales calls. On
three occasions, she was late in submitting her monthly
sales reports, and six times in her three years of
employment with us she did not file receipts for all of her
expenses. I felt that her job performance was not
consistent with her ability.
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1.11
Revision suggestions
 Use
U S
URBAN SYSTEMS
a more positive, less threatening tone.
 Gain
the reader’s attention with a positive idea.
 Omit
the comments about lawsuits.
 Give
specific details about the product.
 Omit
the comments about the competition.
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1.12
U S
LAB 1 test
1.
URBAN SYSTEMS
McCormick Place in Chicago Illinois has been selected to host the
, PLACE ,
2.
largest most comprehensive lighting exhibit and conference ever
3.
held in the United States. This conference which is known as the
4.
International Lighting Expo will be held on June 14-16 2002 and is
5.
expected to draw more than a thousand participants. “This will be
6.
the first such conference ever held in the United States” noted
7.
the program chair Dave Kaplan “and we also intend for it to be the
8.
best.”
, ADJ
, NONR
, DATE ,
,
, QUOT
, QUOT
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1.13
U S
URBAN SYSTEMS
9.
Exhibitors are invited to enter their best new lighting products
10. for judging in the “Best of Show” competition and all lighting
, IND
11. companies are invited to compete for the “Energy Miser” awards.
12. Entries for each award will be evaluated by an international panel
13. of lighting experts and will be awarded at the closing session of
14. the three-day conference.
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1.15
U S
URBAN SYSTEMS
15.
The purpose of this message Ms. Allison is to inquire whether
, DIR AD
,
16.
your company would be interested in supplying a speaker for one of
17.
the sessions. Although your company would be responsible for all
18.
expenses we will supply a coordinator overhead projector and screen
19.
for each session. We can in addition provide other reasonable
20.
accommodations if arrangements are made in advance. If you would be
21.
interested in participating please call me at 555-1038 to discuss
22.
, INTRO
,
, TRAN
,
SER
,
,
INTRO
the details of your sponsorship of this important industry event.
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1.15