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Technology and
Interpersonal Communication
Chapter 11
Technology Terms
• Content aggregation or
“information architecture” refers
to information that has been
collected together from different
sources and considered a whole
Chapter 11
2
Technology Terms
• Convergence is the integration of
various technologies
– Voice-activated computers
– Cell phones that take pictures
Chapter 11
3
Technology Terms
• Computer-mediated
communication (CMC) is the use
of various technologies to
facilitate communication with
others
Chapter 11
4
Characteristics of
Communication Technology
• Its pervasive – technology is
everywhere
• Its paradoxical – technology
is conflicting, inconsistent,
and ironic
– global village
Chapter 11
5
Characteristics of
Communication Technology
• Its powerful – technology
influences people events and
cultures
Chapter 11
6
The Accessibility of
Communication Technology
• Accessibility helps to eliminate
the technological gap between
people and culture communities
– Digital divide
Chapter 11
7
The Accessibility of
Communication Technology
• Trends of technology users:
– Elite tech users = 31% of American
adults
– Middle-of-the-road tech users =
20% of American adults
– Few tech assets = 49% of American
adults
Chapter 11
8
What Does Accessibility of
Communication Technology Have
to do With Interpersonal
Communication?
• First, it creates problems with
meaning
Chapter 11
9
What Does Accessibility of
Communication Technology Have
to do With Interpersonal
Communication?
• Second, it has many positive
benefits:
– Increases safety
– Creates a sense of play
– Improves psychological well-being
Chapter 11
10
The Internet: Connecting Now
• The internet is a “superhighway”
network of networks
– It connects computers together and
the information goes from one
computer to another
Chapter 11
11
The Dark Side of the Internet:
Proceed with Caution
• Little accountability or
responsibility
• Fostering of hate
– Hate speech is extremely offensive
language that is directed toward a
particular group of people
Chapter 11
12
The Dark Side of the Internet:
Proceed with Caution
• Flaming occurs when people
exchange malicious, hostile, or
insulting comments
– Has been called “electronic road
rage”
- Invasion of privacy
Chapter 11
13
The Bright Side of the Internet:
New Opportunities
• Widening your social networks
– Computer mediated communication
(CMC) allows people to seek out
information and develop
relationships
Chapter 11
14
The Bright Side of the Internet:
New Opportunities
• Enhance your educational
accessibility
Chapter 11
15
The Presentation of Self Online
• Avatars are a digital fictional and
fantasy representation of a user
in a virtual world
• Signaling theory proposes that
online users have qualities that
they wish to present to others
Chapter 11
16
Assumptions of Online
Presentations of Self
• Assumption 1
– The computer screen can deceive
• Synchronous communication is
when communication is taking
place between the sender and
receiver at the same time or in
real time
Chapter 11
17
Assumptions of Online
Presentations of Self
• Asynchronous communication is
when the sender and receiver do not
synchronize before and after each
communication exchange
Chapter 11
18
Assumptions of Online
Presentations of Self
• Assumption 2
– Online discussions often prompt
introspection
Chapter 11
19
Assumptions of Online
Presentations of Self
• Assumption 3
– Online discussions promote selforientation
Chapter 11
20
Identity Markers
on the Internet
• An identity marker is an
electronic extension of who
someone is
– Screen names or nick names that
are used to communicate the
individuality of the sender of a
message
Chapter 11
21
Identity Markers
on the Internet
• Personal homepages or web pages
present a number of characteristics
of a person such as: hobbies, pets,
home, or links to other groups
Chapter 11
22
Communication Technology and
Relational Maintenance
• The electronic and face-to-face
relationships
• The “language” of online
relationships
– Abbreviated language is used for
efficiency
Chapter 11
23
Communication Technology and
Relational Maintenance
• Graphic accents such as smiley
faces  are used to communicate
emotions
–Articon is a picture used in an
electronic message
Chapter 11
24
Communication Technology and
Relational Maintenance
• Social networking: beyond the
keyboard - refers to linking
people or groups of people who
share common interests
Chapter 11
25
Choices for Improving Online
Communication Skills
• Sender and receiver skills for
electronic messages
– Take responsibility for your own
words
Chapter 11
26