Download Propaganda 10X3 - St James School

• Propaganda is a form of communication that
influences someone towards a certain opinion
or a belief.
• Squealer uses propaganda. We know this from
the quote “ suppose you had decided to
follow snowball, with his moonshine of
windmills- snowball who as we now know,
was no better than a criminal?”. This shows
that squealer is trying to persuade the animals
and to change their minds. So that the animals
think Snowball is working with Mr Jones. It
also shows that squealer is dominant.
Squealer uses emotive language to convince the
animals that the pigs are important and they
need the milk and apples. “ The whole
management and organization of this farm
depend on us”. The word depend shows us
that squealer uses very strong and emotional
vocabulary, it also shows that squealer can
confuse the animal by doing so. Therefore he
wants the animals to think that the pigs are
always right so that they would listen to them.
Propaganda was mostly used by squealer to
brain wash the other animals to follow the
leadership of Napoleon. Propaganda is also
used for squealer to be able to control the
way that the other animals feel and think
about the situations. For example: when
Napoleon got drunk squealer went to the
animals to tell them that Napoleon was dying,
however squealer had ensured the animals
wouldn’t realize he had drank alcohol.
Napoleon uses propaganda to his advantage
when he tells squealer to convince the other
animals that Napoleon is a good leader and that
he is always right. “ Do not imagine comrade,
that leadership is a pleasure!”. This shows that
having Napoleon as a leader is good because he
can make the right choices for all the animals.
Squealer is a brilliant talker, he is small and fat
and has very rounded cheeks, twinkling eyes,
nimble movements and a shrill voice. This all
can be used as propaganda due to the fact
that he is sweet and adorable, so the animals
will be more likely to believe him. Some
animals say squealer could turn black into
white. This shows squealer is persuasive in his
image.
Squealer uses rhetorical questions to deliver his
propaganda. The quote “ do you know what
would happen if we pigs failed in our duty”.
Shows the animals will think if the pigs do fail
their duty no one will be able to help themselves
survive. The animals will also think that they are
not as clever as the pigs. Therefore the other
animals would just let the pigs do whatever they
want to, because they thought that the pigs are
all nice and everything they had done was for
everyone on the farm.
Snowball uses propaganda on the farm when he
persuades the animals to build the windmill,
he also said that after the windmill is built
they would only have three days work, and it
will make their life so much easier. Snowball
also mentioned that it would be a difficult
business but they will work hard together so
that the windmill will be built in one year.