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Transcript
Introduction
2 Sets of Topics
Marketing Strategy
Which markets to enter?
Tactics
Optimize profits in chosen markets
Marketing Strategy
Which Markets to Enter?
1.
Market size
2.
Competition and market power
3.
Markets in which your suppliers and distributors
have competitors
Tactics
What should our product tactics be?
What should our pricing tactics be?
What should our channel tactics be?
What should our advertising tactics be?