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Transcript
It’s Not The Destination It’s The Journey That Counts Agenda • 4 “P’s” of Marketing + 1 • Distribution Channel Integration • Metric Integration • Media Integration • Management Integration 4 “P’s” of Marketing + 1 • Product • Price • Promotion • Place The Marketing Mix Product Price Target Market Place Promotion 5th “P” • Politics – Corporate Culture Conundrum Distribution Channel Integration • Mail Order – Digital • Agency • Brokerage Metric Integration • Marketing to the mean Media Integration • Direct Mail • Print Advertising • Broadcast • Alternative Media • Telemarketing • The Internet Management Integration • Senior Officers • Actuarial • Underwriting • Administration • Regulatory • Fulfillment • Customer Services Keys to Success • Skillful Maneuvers • Attention to Detail • Common Message – Differing offers
