Download AFFAIRES SUR L`INTERNET

Internet Marketing & Electronic
Commerce
Stephen Parsons
Willard Horne
Co-Facilitators
eBusiness, eMarketing,
eCommerce… eGads!
 Electronic Commerce is more than
simply buying and selling over
websites. It also means using the
internet as a core part of business
strategy and processes
 Butch Postma
eBusiness, eMarketing,
eCommerce… eGads!
 e-commerce
 (Electronic COMMERCE) Doing
business online, typically via the Web.
E-commerce may also refer to electronic
data interchange (EDI), in which one
company's computer queries and
transmits purchase orders to another
company's computer.
eBusiness, eMarketing,
eCommerce… eGads!
 e-business
 (Electr-BUSINESS) Doing business online. The
term is often used synonymously with ecommerce, but e-business is more of an
umbrella term for having a presence on the Web.
eBusiness, eMarketing,
eCommerce… eGads!
 B2B e-commerce
 (Business to Business Electronic
Commerce) Refers to one business
selling to another business via the Web.
eCommerce Models
 bricks and mortar
 A store (shop, supermarket, department
store, etc.) in the real world.
 clicks and mortar
 Businesses that offer online services via
the Web as well as the traditional retail
outlets (offline).
 dot-com company
 An organization that offers its services or
products exclusively on the Internet.
Internet Marketing &
Electronic Commerce
 IMEC - one step in the building of
Holland College’s e-Team
The E-Team Suite...
 Internet Marketing & Electronic
Commerce Program
 Student Connection Program
 Internet Short Course Program
 E-Business Seminars & Workshops
Internet Marketing &
Electronic Commerce
 Broad Goals
 Gain Knowledge about e-marketing
 Develop strategies and marketing
plan
 Implement electronic business
solutions
Internet Marketing &
Electronic Commerce
 Subject/Skill Areas
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Internet Technologies
Online Behaviour
Online business environment
Product and Service Development
Electronic Commerce
Integrated Marketing Plans
Internet Marketing &
Electronic Commerce
 Modules
 Marketing 101 Revisited
 Internet Marketing Plans and
Strategies
 Participatory Marketing
 Internet Research and Access
Platforms
 Introduction to Internet Commerce
 Product Development
Internet Marketing &
Electronic Commerce
 Modules
 Website Development
 Marketing Communications and
Customer Support
 Customer e-Commerce
 Business to Business e-Commerce
 Marketing Management
 Global Market Reach
Internet Marketing &
Electronic Commerce
 The Rewards
 Certificate: Internet Marketing and
Electronic Commerce Strategist
 Individual Storefront
 Contribution to Team Website and
Collaborative Effort
 Networking Opportunities
 Access to Resources
Internet Marketing &
Electronic Commerce
 Target Audience
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New & Existing SMEs
Marketing & Strategic Management
Traditional Business Students
Internet Service Provider staff
Website/ Solutions Developers
Consultants & Teachers
Government Reference and Staff
Internet Marketing &
Electronic Commerce
 Admission requirements
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Grade 12 or equivalent
Basic Computer Literacy
Familiarity with Internet
Familiarity with Marketing Concepts
Resume & Letter of Intent
Internet Marketing &
Electronic Commerce
 Limited Availability
 Course Starts May, 2000
 Apply Today !
Hatch a New Career Plan...