Download SUSTA Introduction - Southern United States Trade Association

Southern United States Trade Association
Danielle Viguerie
Marketing Director
Value in Millions
Total U.S. Exports and Imports of Food and Agriculture
U.S. Agricultural Trade Totals For
September 2015
Exports: $9,676,674,646.00
Imports: $8,982,788,573.00
Trade Balance: $693,886,073.00
Data Source: U.S. Census Bureau Trade Data, U.S. State Export Data
U.S. Exports 2010-2014
2014
2013
Intermediate Total
Bulk Total
2012
Consumer Oriented Total
2011
2010
0
20,000,000
40,000,000
60,000,000
80,000,000
Value in Thousands
Data Source: U.S. Census Bureau Trade Data, U.S. State Export Data
North Carolina Consumer-Oriented Exports 2014
More than $1.4 Billion
Product Type – Top Ten
1. Pork & Pork Products
2. Poultry Meat & Prods. (ex. eggs)
3. Meat Products NESOI
4. Prepared Foods
5. Processed Vegetables
6. Processed Fruit
7. Fresh Fruit
8. Chocolate & Cocoa Products
9. Fresh Vegetables
10. Beef & Beef Products
Country – Top Ten
1. Canada
2. China
3. Japan
4. Mexico
5. Russia
6. Korea, South
7. Taiwan
8. United Kingdom
9. Hong Kong
10. The Netherlands
“Middle Class” Outside the U.S. Expected to Double
by 2020 – To 1 Billion Households
Worldwide food consumption will be impacted
Foreign households w/real PPP incomes greater than $20,000 a year
1000
800
Middle class in developing countries projected to
increase 104% by 2020 vs. just 9% in developed
countries in 2009
600
Developing
countries
400
200
Developed
countries (ex US)
0
1990
1994
1998
2002
2006
2010
Source: Global Insight’s Global Consumer Markets data as analyzed by OGA
2014
2018
5
Global market trends and forecasts
• 95% of the World’s consumers are outside of the U.S.,
yet only one in 100 companies export
• Total U.S. ag exports up 50% since 2009
• Long term: World population is projected to increase
32% to 9.1 billion by 2050
Eligibility Requirements:
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Must be promoting a brand
Headquartered in SUSTA region
Small by SBA standards
Product at least 50% U.S. agriculture content
Origin statement on product. Ex: “Made in USA”
Annual Sales Requirement
www.susta.org
Market Access Programs:
• International Marketing Program
– Trade Shows & Trade Missions
• Brand Promotion
– 50% Reimbursement
www.susta.org
International Marketing Program
Trade Shows
Why Are Trade Shows Beneficial?
– To see and meet with existing
buyers/distributors
– To identify new prospects
– Gain market intelligence and
– See what competitors are doing.
SUSTA Pavilion at Seoul Food & Hotel
www.susta.org
International Marketing Program
Inbound & Outbound
Trade Missions
Ex: Caribbean-Central American
Inbound Trade Mission to Miami
www.susta.org
International Marketing Program
www.susta.org/events
www.susta.org
.
www.susta.org
Getting started
www.susta.org
1) Sign into MySUSTA to
access 2016 Pre-qualification
2) Complete 2 page Prequalification form
3) Once determined eligible,
you can register for 2016
events on a per event basis
.
www.susta.org
Brand Promotion
50% reimbursement
marketing expenses
to
grow
your brand
internationally
www.susta.org
Brand Promotion
Eligible Expenses
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Advertising
Printed Sales Materials
Direct Mailing to Foreign Buyers
Public Relations- Press Kits
Website development
Freight
Packaging/Label Changes
In Store Demonstrations and Food
Service Promotions
In Store Displays
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www.susta.org
Exhibition at International Trade
Shows & Approved U.S. Trade
Shows
International Trade Seminars
Sponsored by Company
International Trade Missions
Travel Expenses
Part-Time Contractors for trade
seminars and trade shows
Promotional Give Away Items
Brand Promotion
First step:
• Company
develops
international
marketing
strategy
www.susta.org
Apply Annually
for Brand
Promotion
* Application
includes a
marketing plan
per country.
(limit 10 countries)
* 5 year graduation
rule per country
Brand Promotion
Maximum reimbursement: $300,000
Minimum reimbursement: $2,500
*Company pays SUSTA 6% administrative fee
on reimbursement amount.
Ex: If a company requests $2,500 from
SUSTA, they will pay a $150 fee
www.susta.org
Next steps:
• Conduct marketing
activity
•
Collect required
documentation
• Submit expenses
• Receive
reimbursement
www.susta.org
SUSTA
Helping small Southern food/ag companies
promote products in foreign markets
Fill out the 2016 Pre-Qualification at www.susta.org
If approved for
Brand Promotion
International Marketing Program
Complete 2016 Application
If approved
Start signing up for 2016 events at:
www.susta.org/events
Receive 50% reimbursement of
2016 international marketing expenses
www.susta.org
-Trade shows
-Trade Missions
Contact:
Southern U.S. Trade Association
701 Poydras Street
Suite 3845
New Orleans, LA 70139
Tel: (504) 568-5986
www.susta.org
Email: [email protected]
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