Download introduction to marketing

INTRODUCTION TO
MARKETING
What is Marketing?
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Moving goods or services from producer to
consumer (selling or match-making)
Goods, services and events
Marketers must discover consumer’s needs and
wants and customer satisfaction
Marketing is NOT JUST advertising.
Creating awareness on topics of consumer interest –
ie: connecting through a BRAND – symbols,
slogans, jingles, logos, mascots, etc…
Managing customer relationships in ways that
benefit the organization.
“First impressions are lasting
impressions”
1.
2.
Dress code: People judge you by your
look.
When you meet someone for the first
time such as interview, you do not want
to be late. Be on time.
Marketing Skills….?
(People who succeed in marketing field
are….)
Communication – verbal, written
 Presentation
 Listening
 Creativity
 Hard working
 Curiosity
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Marketing Skills….?
(People who succeed in marketing field
are….)
Leadership
 Technological
 Social Smarts! (Social skills)
 Business-minded
 Goal oriented
 Inquisitive/Risk-taking
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The Power of a Symbol
The purpose of marketing is to create
meaningful images and messages
projected in media – so to convince us
consumers of their meaning, power and of
course, the necessity to BUY IN.
A Universal Language…
70% of language is nonverbal… this is very
powerful in Marketing…
 The key for any marketing expert is to find
symbols that can sell – to make them
universally recognized so to influence in
the greatest possible amount to buy. Just
think about how influenced we are by
these logos….
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1976
1998
Almost done…
Let’s play logo game. A prize for a winner
will be…..Does anyone want to lead the
class for this game? We need a leader and
a score-keeper.
http://www.sporcle.com
 After playing this game, you guys will have
the rest of the class for your “Marketing
You” assignment.
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