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Green Communication after COP15 – Fading to
Black?
The Journalistic Perspective
1. Outline
2. Green Communication – the Journalistic Perspective
3. Problems of Climate Reporting
4.Clima(x) in C/Hopenhagen
5.Outside the Bella Center
6. Conclusions/Outlook
Bordeaux, 29-30th of March
2010
Green Communication - Fading to Black?
by Torsten Mueller
2
2. Green Communication – The Journalistic
Perspective

Participants in the global dialogue: Governments, NGOs, businesses, citizens, media

History of climate discourse




Climate change celebrity Al Gore, an inconvenient truth: representing over 30 years
of ongoing debate
A heavily discussed sentence: "Most of the observed increase in global average
temperatures since the mid-20th century is very likely due to the observed increase in
anthropogenic greenhouse gas concentrations."
A real global issue: A” great deal of globality is manifested through communications
[...]" (Scholte 2005, 67)
Let's redefine the term (for journalists)!
Bordeaux, 29-30th of March
2010
Green Communication - Fading to Black?
by Torsten Mueller
3
3. Problems of Climate Reporting

Awareness – media penetration

Abstractness – climate change is not sexy enough
Eco-Fatigue – climate change again? It is caused by strengthened by the
"disconnect(ion) [...] journalism's coverage of climate change as a world crisis and what
audiences and publics can or should do with this new information and its affective charge"
(Cottle 2009, 88).


Local Connection – it's snowing in Denmark!
"The National Pull" - "The content of international reporting is however often moulded by
national viewpoints and stereotypes, that is, by particularistic rather than global
perspectives." (Hafez 2007, 26).


Scepticism – the (moral) dilemma of objectivity
Bordeaux, 29-30th of March
2010
Green Communication - Fading to Black?
by Torsten Mueller
4
Interviews
Maria Winther, TV journalist
Troels Kingo, radio journalist
Zac Scheurer, photographer
Bordeaux, 29-30th of March
2010
Green Communication - Fading to Black?
by Torsten Mueller
5
4. Clima(x) in Copenhagen

A controversial debate

Pro Failure:


No legally binding agreement

No Compensation

Trojan Horse of Green Communication

Destroying Kyoto
Contra Failure

New points on the agenda

Great concession

An important step of many
Bordeaux, 29-30th of March
2010
Green Communication - Fading to Black?
by Torsten Mueller
6
5. Outside the Bella Center


Global Movements

Climatejusticefast, climatejusticenow

Indegenious peoples

Sixmillionothers
Business and PeRspective

Best Practice: DEST Conference, Verbraucheruersklima.de, Earth hour,
Climatechangers

A new Religion? Green Lifestyle – "media legitimizing movements"

Cosmopolitan Media: Media-brokered diplomacy, global public spheres

Localizing global effects: the "Backyard Philosophy"
Bordeaux, 29-30th of March
2010
Green Communication - Fading to Black?
by Torsten Mueller
7
6. Conclusions/Pledges

Pledges



Drink the Last COP of Sorrow. Ivo de Boer: "Copenhagen brought many issues
to the advanced stage of negotiations. But at the same time, the process has
been overly focused on difficult political issues. In a way, the negotiations would
benefit from being somewhat depoliticized. More than ever, there is a need to
focus on substantive issues in order to make long-term climate change
cooperation work."
Keep an ongoing drumbeat of coverage for sustainability (interconnected
challenges of mankind)
Provide more alternatives to traditional reporting. Steve Nash: “The future of
journalism is located in the emerging countries and the regions which are more
immediately (physically) concerned with results of climate change."
Bordeaux, 29-30th of March
2010
Green Communication - Fading to Black?
by Torsten Mueller
8
Sources

www.globaldialogueconference.org

www.cop15.dk

http://unfccc.int/meetings/cop_15/items/5257.php

http://hces-conference.com

http://www.conversationsonearth.org

http://www.verbraucherfuersklima.de

http://www.bricksite.com/climatechangers

http://www.6milliardsdautres.org/

http://www.climatejusticefast.org

http://www.climate-justice-now.org

http://www.home-2009.com

http://www.youtube.com/watch?v=0dOfBEm5DZU&feature=related

http://www.earthhour.org.au/
Bordeaux, 29-30th of March
2010
Green Communication - Fading to Black?
by Torsten Mueller
9