Download Marketing and Supply Chain Management

Marketing and Supply Chain Management
Mission Statement:
Michigan State University's Department of Marketing and Supply Chain Management is
widely acknowledged by academia and industry as the leader in creating, integrating, and
disseminating marketing, procurement, manufacturing, and logistics knowledge. Our
vision for this area of study embraces all aspects of creating customer value and
delivering a standard of living in the global competitive economy. At the heart of the
vision is the integration of customer needs with the process of new product and service
development, strategic management of global operations, product and service assortment
management, and geographical dispersion.
We offer strong research-based knowledge products; excellence in education to
executives, Ph.D., MBA, and undergraduate students; and an integrated, dynamic, and
forward-oriented vision of competition in the next millennium.
Learning Outcomes/Goals
1. students integrate useful knowledge within a global perspective.
Activities in Support of Goal:
1. These attributes are assessed using capstone case courses that are relevant to the
undergraduate student’s academic area.
2. For undergraduate marketing majors the course is MSC 460, and for
undergraduate supply chain management majors the course is MSC 470. These
courses also serve to meet the university’s Tier II writing requirement.
Assessment Methods:
Undergraduate
1. Capstone Courses: All graduated undergraduate majors passed either MSC 460 or
MSC 470 for Marketing and SCM majors respectively. These two courses are
capstone case courses which require both integration of the fields of study and
demonstration of the knowledge and processes of analysis of the field.
Assessment Results:
-None listed
Action Taken:
-None listed
Results from Action Taken:
-None listed
Future Plans:
-None listed