Download Consumer behavior: the psychology of marketing

WHO IS THE AUDIENCE?
Consumers
Retailers
Marketing Firms and Organizations
Marketing Students and Professors
WHY I CHOSE THIS JOURNAL
•
I am a marketing major who also genuinely enjoys the study of psychology. Not
only do I find these two topics interesting but I strongly believe it is important to
understand aspects of both field to be successful in within my marketing major
HOW THIS JOURNAL MAY PERTAIN TO YOU
•
Studying Consumer behavior
can help consumers better
understand their behavior
towards marketing tactics, thus
making us more efficient and
smarter consumers
•
Understanding the psychology
behind marketing can help
retailers and marketing firms
better understand consumer
behavior. In return, by
understanding buyer-seller
interactions and consumer
choice processes they can
appropriately and efficiently
advertise their products,
leading to an increase in sales.
“MISSION STATEMENT”
•
Describe influences of consumer behavior in the marketing field
•
Explore multiple variables of psychological research in consumer behavior,
judgment, and decision making that is beneficial in improving marketing tactics.
Such as:
1.
2.
3.
4.
5.
6.
Attitudes
Emotions
Motivation
Individual preference
Perception
Social Influence
SUBMISSION PROCESS
• Authors are required to submit manuscripts to Wiley’s online
submission and review website. Unlike some other journals,
registration is not required to make this submission. Then Wiley
will editorial team will review the submission and decide whether
or not it shall be published.
EDITORIAL PROCESS
•
Peer reviewers look to confirm research originality and thoroughness.
They evaluate whether a potential article matches the aims and scope of
a given journal and is an appropriate fit to the caliber of work that has
previously been published in that journal. The peer reviewer and editor
are both extremely cautious about potential plagiarism, and in almost all
cases, manuscripts are run through special software programs that can
identify plagiarized text.