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Designing for the Web Cooper 37 William H. Bowers – [email protected] Topics The Good News and the Bad News Common Web Design Myths Web Sites vs. Web Applications Browser Based vs. Internet-Enabled Intranets, Extranets and the Internet William H. Bowers – [email protected] The Good News and the Bad News Early Web design – Graphic artists and designers – Focused on visual expression – Few guidelines, flew by seat of pants Information architects – “Findability” of information – Focus on content, navigation and organization William H. Bowers – [email protected] Common Web Design Myths The Web inherently makes things easier to use Designing for the Web is new and different Web design is about HTML Web design is just about the front end William H. Bowers – [email protected] Common Web Design Myths Web design is about browsers Web design is about Web pages The Web and the Internet are anonymous Web applications are easier and faster to build than desktop applications William H. Bowers – [email protected] The Web Inherently Makes Things Easier To Use Early interaction was single clicks Click on links or images Minimal interaction It was easy to use, but limited William H. Bowers – [email protected] Designing For The Web Is New And Different More constrained and fluid UI was different Emphasizes content over form The design process is the same as for desktop applications William H. Bowers – [email protected] Web Design Is About HTML Print and graphic designers are media focused Graphic design and implementation are the same Application design is more complex William H. Bowers – [email protected] Web Design Is Just About The Front End Design encompasses the entire product Equal parts of: – Visual design – Information design – Interaction design William H. Bowers – [email protected] Web Design Is About Browsers Most web applications are within browsers More desktop applications are becoming net aware Web-enabled software William H. Bowers – [email protected] Web Design Is About Web Pages Hierarchies of static pages Move is towards transactional, dynamic sites Becoming client-server applications William H. Bowers – [email protected] The Web And The Internet Are Anonymous The Web is browser accessible The Net is really a diverse network William H. Bowers – [email protected] Web Applications Are Easier And Faster To Build Than Desktop Applications HTML is fairly quick for prototyping Transactional applications require design and development William H. Bowers – [email protected] Web Sites vs. Web Applications Web sites – Information-centric – Interaction is searching and following links – Sets of pages or documents – Design focuses on content, organization and clarity William H. Bowers – [email protected] Web Sites vs. Web Applications Web applications – Transactional in nature – Mostly dynamic screens – May utilize multiple databases – Applets – Browser based or standalone William H. Bowers – [email protected] Web Applications Transient posture – Utilities – Must clearly indicate functionality – Simple, direct and to the point – Fit user’s mental models and flow – Consider access to user data William H. Bowers – [email protected] Web Applications E-Commerce – Transient activities (research, purchase) – Combine informational and business elements – Shopping – Checkout William H. Bowers – [email protected] Web Applications Sovereign posture – Densely populated with controls – Many features – Use panes (frames) for organization – MS Outlook Web Access – ANGEL – WebMail William H. Bowers – [email protected] Browser Based vs. InternetEnabled Browser based – Provides web accessed – Difficult to implement on multiple clients – Easy to install and maintain Internet-Enabled – Desktop application – Can access the Web, data, etc. William H. Bowers – [email protected] Intranets, Extranets and the Internet Can not guarantee automatic data saves Internet – New or infrequent users Intranet, Extranet – Frequent users William H. Bowers – [email protected] Questions & Discussion William H. Bowers – [email protected]
