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Lesson Five
Effective Business Letters
Parts of a letter
Date
Inside Address
Salutation
Body
Closing
Signature
Creative Web Designs
Letterhead paper.
th
10 E. 34 Street, Baltimore, MD 21218
(410) 555-4321 [email protected]
date
April 11, 2011
Ms. Chelsey Wright
Advantage Marketers
692 Kemper Road
Baltimore, MD 21209
Dear Ms. Wright:
Inside Address – who you
are sending this letter to.
Salutation: a
formal greeting
Are you looking for a new ways to energize your website? If so, I would like to introduce
myself and talk with you about my company, Creative Web Designs.
As a recent graduate of Piedmont State University with an Associate degree in
Computer Science, I am ready to put my skills to work for you. After providing web
development services for the local university and for other local community programs for
the past several years, I have decided to offer my services to other local businesses
such as yours. Services provided include the following:
1.
2.
3.
4.
Creation of visibly appealing and compelling web pages
Revitalization of existing websites
Hyperlink development
Technical support
Body of
the letter
Please call for a free consultation to discuss how you can have a website that works
effectively for your company. Samples of my website creations are available for you to
review. References can be provided upon request. I look forward to hearing from you.
Sincerely,
Dan Parker
Owner
Closing – formal wording
Signature – typed so it can be read
and includes a title, such as ‘owner’,
‘president’, etc.
Basic rules
 Key all formal correspondence
 Spell all names correctly and have the correct address
 Always date your business letters.
 Use names and titles appropriately.
 Be direct and positive.
Basic rules - continued
 Be persuasive and specific.
 Avoid using fancy language.
 Be polite.
 Use an appropriate closing
 Proofread for spelling and grammatical errors.
Assignment
You own a shop that sells comic books.
Write a business letter to your main
supplier, a comic book wholesaler. Tell
the supplier that you have not received
the shipment you ordered of the most
recent edition of a popular comic. Be sure
to follow the basic rules for writing
business letters. Create names for your
business and your supplier’s business.
Assignment – Bonus – 5 points
 Ellen Greenberg loves to make and fly kites. Ellen is
planning to open a shop that sells custom-made kites.
She asks for your advice to help her set financial goals.
 Ellen estimates that after expenses, she can make a $15
profit on each kite she sells. If her annual income goal
is $15,450, how many kites will she have to sell?
 Assuming she can make only three kites per day and
will work five days a week, year round, is this goal
realistic?