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Transcript
GOALS OF ADVERTISING To make PEOPLE do something to induce individuals to buy, support, or approve of a product or firm to encourage or persuade an audience (viewers, readers or listeners) to continue or take some new action (buying, donating, etc…) to generate increased consumption of products or services to create needs for the consumer to drive consumers’ behavior Different sorts of advertising: Visual advertising ‘Sound’ advertising Ads in the newspapers, magazines… Words of mouth Billboards Radio Wall paintings Buzz marketting Street furniture Transport (any kind) Posters Outdoor advertising In new technologies Flyers Internet advertising ( direct emails, spams …) Cinema adverts Mobile phones advertising Television adverts/GB (commercials /US) Virtually any medium can be used !
