Download Digital Adwise Lesson One What is an advert?

Digital Adwise
Lesson One
What is an advert?
Learning outcomes
To understand the
different uses of
advertising; to sell,
inform, persuade
To understand that
advertising is all
around us.
Starter
Where do we see adverts?
How many adverts have you
seen today?
Starter
Where do we see adverts?
• More than you might have guessed ...click here to see some
examples.
• Some research estimates that we see 500 adverts a day.
Activity 1
Advertising is all around
• What advertising can you see in our school?
Activity 1
Advertising is all around
• Where do we see adverts?
• Click here to enlarge images.
Activity 2
Who sees the adverts?
• Match the audience with the advert location.
Activity 3
What is an advertisement?
Can you
explain what
an advert is in
one sentence?
Activity 3
What is an advertisement?
"An advertisement is a message that can
tell you something you need to know,
or which persuades you to buy a product,
or which puts forward a point of view."
Activity 3
What is an advertisement?
"An advertisement is a message that can
tell you something you need to know,
or which persuades you to buy a product,
or which puts forward a point of view."
Activity 3
What is an advertisement?
• Think of as many different advertisements as you
can, then fill these into the worksheet provided.
• Forgot to download the worksheet? You can find it
here or click on Sammy to use the online version.
Activity 3
What is an advertisement?
• What is the purpose of the ad?
• View the ads here
• Download the activity sheet here
Plenary
What do you think about advertising?
• Sort the different
opinions into the two
boxes depending on
whether you "agree" or
"disagree" with the
statements.
Click here to start!
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Click on the image