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ROGER NIEMEYER
PROFESSIONAL EXPERIENCE
2001 – date
ALLIANCE HOTELS Ltd.
www.alliance-hotels.com
London, Edinburgh, Frankfurt
Founder & Managing Director
Alliance Hotels Ltd is a sales & marketing representation
company with a special focus on the UK and European
markets and provides sales, marketing and operational
solutions to independently operated hotels, hotel groups,
visitor attractions and tourism industry service
providers.
The management consulting expertise covers areas such
as revenue and brand management, public relations,
formation of strategic alliances and technology solutions.
Details about past and present key clients are available
on request and via the above mentioned web link
1998 - 2001
PAN PACIFIC HOTELS & RESORTS
(www.panpac.com)
London
Director of Marketing & Sales UK, Europe, Middle
East & Africa
Reporting to Vice President of Global Marketing & Sales
Re-engineered existing regional UK and European sales
offices
Defined and developed the brand identity of Pan Pacific
Hotels & Resorts in the market place
- Recruited new teams, implemented virtual offices and
PR strategy
- Increased revenue production and reduced cost of sale
factor
to a competitive industry standard
- Created and implemented incentive/bonus plan for
associates
- Established a set of criteria which provide guidance
and directionfor private label provider SRS Worldhotels
Aligned Pan Pacific Hotels & Resorts with comparable 5Star hotel organisation in Europe to exploit cross-selling
opportunities
Grew revenue opportunities through multiple automated
booking channels such as GDS, TRUST ( SRS system )
Redesigned web page and e-commerce strategy
Increased
marketing
opportunities
by
building
relationships with third parties such as Card Companies,
Frequent Flyer Programs, etc.
Strategic involvement in the development and
implementation of new management systems such as
revenue management, sales & marketing, brand
management
1997 - 1998
GLOBAL MARKETING SERVICES &
THE GRAYCON GROUP, INC.
London
Head of London office
Vice President Europe
Reporting to Global Chief Operating Officer
The Graycon Group is a management consulting firm
and consults to leading hotel, airline, car rental, cruise
and GDS companies on issues involving business
development, marketing and distribution systems such
as Reservations/Call Centre Operations
Performance Bench marketing & Improvement
Technology & Information Systems Re-engineering
Hotel Operations and Food & Beverage Management
New Products/Service Development
Strategic Planning
Structuring of New Ventures/Business Development
Formation of Partnerships/Strategic Alliances
Established Graycon and their product Travelclick in the
UK & European markets and appointed successor
1994 - 1997
Europe
MARCO POLO HOTELS ASIA-PACIFIC
Frankfurt and London
Regional Director of Sales & Marketing Continental
Reporting to Vice President Sales & Marketing
Dual role in London Regional Sales Office and new
Frankfurt Regional Sales Office
Opened and established the first Central European Sales
& Marketing Office in Frankfurt representing 8 hotels in
the Asia-Pacific region and 37 hotels in North America &
Mexico (Omni Hotels)
Developed marketing plan, budget and advertising
strategy to build brand name in marketplace and
organized rebranding strategy for Marco Polo Hotels
Asia-Pacific
Closely liaised with General Managers and Sales
Directors of individual hotels to further develop exposure
in marketplace
Developed, coordinated and finalized appropriate
corporate rate agreements / preferred partner
arrangements and / or packages for key corporate
accounts and international airlines, travel agency chains,
industrial groups and trade associations
Created client database and prepared quarterly client
newsletter for distribution within marketplace (Central,
Southern and Eastern Europe) as well as internal
newsletter on marketplace developments for distribution
to hotels
Prepare and execute action plans for “need hotels and
need periods”to develop business during low occupancy
periods
Prepare sales activity plans for new properties to impact
marketplace, measure and report results
1990 - 1994
HILTON INTERNATIONAL HOTELS &
HILTON HOTELS CORPORATION
(www.hilton.com)
Frankfurt
Sales Manager Germany, Austria & Switzerland
Reporting to General Manager Sales Europe and
Vice President International Sales & Marketing
Responsible for Frankfurt office - budget,
administrative
matters,
sales
activities
developments in responsible market-place
1987 - 1990
staff,
and
Apprenticeship in Hotel Management at
4-Star Convention
MARITIM HOTEL in Braunlage,
Germany
EDUCATION
1991 - 1995
Johann Wolfgang Goethe University of Frankfurt
Business Studies
Main subjects :
Graduated as :
Thesis
:
tourism industry and
Economics and International Marketing
“Diplom-Betriebswirt (VWA)” - MBA
Sales & Marketing strategies in the
of major international hotel chains
1987 – 1990
Apprenticeship to “Hotelkaufmann” ( see above )
1986 - 1987
COMPULSORY MILITARY SERVICE in Germany
1977 - 1986
Gymnasium in Bochum, Germany
German Abitur
Majors in English, Geography, Biology and Sport
LANGUAGES
German
English
French
INTERESTS
A variety of sports, in particular sailing and basketball
international travel, history
mother tongue
fluent
solid basic knowledge