Download Agenda - Boston College

Class 10 Agenda
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Chapter 11 Review
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Zara Case
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Final Exam Review
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Project Time
Chapter 11: The Data Asset Discussion
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Operational => analytical use
Data Warehousing
– “E-T-L” processing
– Sharing issues
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Discussion: Top-down vs bottom-up
approaches
Data Mining
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Purpose: Detection of trends
Concepts:
– Strength
– Coverage
– Interest
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Types:
– Predictive
– Explanatory
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Process
– CRISP-DM
Walmart and Harrahs Cases
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Applications
– Walmart: SCM
– Harrahs: CRM
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Key Issues
– Walmart: Efficiency
– Harrahs: Micro-marketing
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Functions
– Walmart: Workflow
– Harrahs: Analytics
Case Study: Zara
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What are Inditex / Zara’s sustainable
advantages? What might be the next
barrier to attempt?
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How important is in-house
manufacturing to the advantage? Why?
(cp outsourcing IT?)
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What is killing classic advertising as an
asset? (think peer production)