Download Elvis Plaku

Tech Workshop
21 May 2015
BRIEF OVERVIEW
OF ONLINEOFFLINE EXAMPLES
& APPROACHES!
Digital Marketing & Communication Consultant
Elvis Plaku
ISIS Social
Media
challenge
• Over 46,000 Twitter accounts being used
• Scotland Yard detectives say some 1,000
blog posts, videos, sermons, tweets (per
week)
• About 1/5 of all content is in English (no
sources for Albanian content)
• Most content being produced in the North
of Syria (then redistributed/translated
worldwide)
• Widely used channels: Facebook; Twitter;
YouTube; Scribd, Ask.fm; Vimeo; etc.
• Professional level content/presentation
(video, text, campaign management, etc.)
• Arab spring (revolution) vs. ISIS
propaganda & recruitment machine (a
tool)
ISIS Social
Media
challenge
General
uses
• Social media distribution machine
(hashtags)
• Production of manuals and guides on
how to join
• Publication of videos, manuals, articles
(YouTube, Scribd, Tweeter, Facebook,
Ask.fm,
• Potential recruits are interviewed using
encryption software and proxy servers,
locally referenced
• Professionally produced videos and
materials
• Translated into other languages
What now?
• The same tools & distribution
methods can be used to offer a counternarrative
• Targeting of groups & individuals with
content both online & offline (ex.
Facebook targeting capabilities)
• Content topics: Their narrative says ex.
"join or die", "join the Caliphate", what is
a positive alternative, a counternarrative?
What now?
• Jordanian pilot (contemporary hero)
• Activists reaction content, hashtags,
public protests against terrorism
• Empowering Muslim leaders (muftis)
countering IS (using Social Media)
• Raising awareness &
community/family involvement
albKristian.
com
Online &
Offline
examples
• Largest Albanian Christian website (1998-2007)
• albKristian.com vs albIslam.com
• A Christian response to the Islamic alternative
(a counter-narrative)
• General religious articles
• Specific articles about Islam
• Translated and published literature
• Offered a discussion forum
• Email correspondence and dialogue
• Chat / Video – communication
• Face-to-face meetings
• Established relations with other centers
(churches) in the Balkans and the wider
European region
• Shared the burden of replying but also find
supporting communities
Why a
website
• Provides a point of reference, online
origin, branding, etc.
• Repository for all material being
shared and used throughout other
channels
• Build credibility for visitors, volunteers,
supporters, collaborators, etc.
Thank
you
Digital Marketing &
Communication Consultant
Elvis Plaku