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International
Career Day at WSB University
Learn something new by taking free workshops at WSB University in Wrocław!
Interested in international paths of education? Would you like to improve your branding
and communication skills? Join excellent workshops taught by people who have years
of experience in international business and are eager to share their knowledge!
When? 13th September 10 am to 2 pm
Where? WSB Campus, Fabryczna Street 29-31, room 220
• 10:00 am - 11:30 am W
orkshop Shining personal brand in social media
by Agnieszka Pająk, PR & social media Manager
• 1 1:45 am - 1:15 pm W
orkshop Communication in Business by Sumeet Saxena,
Speech therapist, English teacher and communication trainer
• 1 :30 pm-2:00 pm P
resentation of the WSB University and studies offered in English
To take part in a workshop please fill in the on-line application.
We look forward to welcoming you at WSB Univeristy!
www.wsb.pl/wroclaw
Shining personal brand in social media
In the era of Facebook and YouTube, brand building has become a vexing challenge. This
is not how things were supposed to turn out and very quickly Viral, buzz,memes, stickiness,
and form factor became the lingua franca of branding. Moreover, digital technologies have
not only created potent new social networks but also dramatically altered how culture
and people work. A decade in, companies and people are still struggling to come up with
a branding model that works in the chaotic world of social media. Not to mention the
fact that the ability to use social media to regularly engage people, build an audience and
express your personality is becoming an essential digital skill for everyone.
Here are the 5 things we’ll be talking about during the workshop:
1. What it means to make an impact & build your influence online
2. How to build your personal brand in social media
3. H
ow the look and feel of your social media branding affects your ability to connect with
people & make more money online
4. H
ow to prevent an identity crisis and avoid mistakes people make when it comes to
branding on social media
5. What are the essential social media tools & top 10 do’s in social media branding
Agnieszka Pająk
PR & social media Manager passionate about personal
branding and e-mail marketing. Currently working for Internet
Mall Poland within Netretail Holding Group - a leading online
retailer in Central & Eastern Europe being responsible for
implementation of communication & PR strategy. Prior to that
worked for OX Media & faceADDICITED creating the image of
brands and digital strategies of such brands as: Volkswagen,
Euro-tax, Credit Agricole, Poczta-Polska or BurgerKing. Is one
of the authors of the report: Security and Trust - pillars of the
Polish e-commerce. Have a strong academic background in PR,
communication & international communication. Gained her
knowledge studying PR at Georgia Southern University in the
US and Universidade Nova de Lisboa. Moreover, an experienced
event organiser (about 10 years) with an enthusiasm for
progression, innovation and continuous improvement. Loves the
motto: ‚THINK DIFFERENT’ ‚BE ORIGINAL’ ‚BE YOURSELF’. Spends
her free time cycling, playing board games and taking pictures.
www.wsb.pl/wroclaw
Communication in Business
Looking to enhance your communication skills in business? From perfecting your
professional writing techniques to improving your presentation skills!
Nowadays competitive business world requires excellent communication skills, both oral
and written. It is more essential than ever before. It is a crucial component of lasting
success. It is the foundation. Employers from corporate, non-profit, and government sectors
depend on people who can communicate clearly. A professional business message entails
establishing a connection that leaves a powerful impression.
During the workshop we will focus on the following modules:
MODULE 1: Communications Foundations - Instructor Introduction.
MODULE 2: The Writing Process Creating Business Messages Organizing and Perfecting
Business Messages. Improving Writing Techniques.
MODULE 3: Workplace Communication Electronic Messages and Memorandums. Direct
Letters and Messaging. Persuasive Messages Negative Messages .
MODULE 4: Business Reporting. Informal Reports Business Proposals. Formal Business
Reports. Business Presentations.
MODULE 5: Speaking and Technology Effective Oral Presentations.
MODULE 6: Employment Communication Resumes and Cover Letters.
Sumeet Saxena
An English teacher and business trainer with over twenty years of teaching experience...
With a basic degree in Medicine and a post graduate degree in Speech Therapy, I use all the
aspects of psychology and knowledge I have acheived in my years of teaching, organising
seminars, conducting workshops, providing trainings in companies, schools and to
individuals. „Helping the world communicate” is my moto.
Helping the world communicate !... Communication in business and in everyday life.
The internal and external customer in a company and dealing with him or her. All aspects
of communication in a company : Business Correspondence, Business Presentations,
Business Case Studies, Business Topics... English used in every aspect and department
in business – Doing Business in English!
www.wsb.pl/wroclaw
WSB University in Wrocław welcomes qualified international students
from around the world to apply for our English paths at Master Program.
Enrolment for the Winter Semester is still open!
Regarding the registration please contact:
Admission Office
Room 101, building A
Ms. Kinga Sarapuk, e-mail: [email protected], phone 71 356 16 46, 660 506 805
Do you work for a partner company of WSB? Check our special offer for the employees
of partner companies!
Personal Sales Department
e-mail: [email protected], phone 71 722 34 01
Would you like to learn more about the studies in English at WSB? Please contact:
Centre for International Cooperation
Ms. Magdalena Kozula, e-mail: [email protected], phone 71 356 16 16
www.wsb.pl/wroclaw