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SONIA!VAZQUEZ!!
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PROFILE!
12C!Crescent!Park!!Residences,!30 !Street,!Fort!Bonifacio!Global!city,!1634,!Taguig!City!
[email protected]!!!!!09273089206!!
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Versatile,!selfMdrive!and!energetic!marketer!and!designer!with!passion!and!commitment!to!work!
excellence.!!Able!to!work!under!pressure!with!good!organizational!skills.!!Highly!adaptable!to!
any!work!environment,!location!or!culture.!
Specialties:!art!direction,!visual!communication,!graphic!design,!advertising,!publishing,!
branding!and!corporate!identity,!photography.!
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Marketing,!Advertising!&!Branding!
•! Solid!12!years’!experience!in!Visual!Communication!with!agencies!and!in!a!freelance!
capacity.!
•! Conceptualization,!implementation!and!deployment!of!marketing!initiatives!across!
traditional!and!nonMtraditional!media!channels.!
•! Responsible!for!the!overall!brand!communications!and!visual!identity!for!local!and!
international!markets.!
•! Developed!several!effective!branding!&!corporate!identity!projects!resulting!in!recall!
and!improved!market!share.!!!!
•! Competent!advertising!skills!having!been!exposed!to!real!estate,!furniture!and!décor,!
health!and!beauty,!fashion!and!food!industry!plus!institutional!and!government!visual!
communication.!
•! Excellent!communicator!in!Spanish,!English!and!French!with!good!analytical!skills!looking!
at!market!and!consumer!trends.!
•! Creative,!detailMoriented,!highly!collaborative!and!organized,!used!to!perform!
consistently!under!pressure.!
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Art!Direction!&!Design!
•! Veteran!graphic!designer!with!a!sizable!list!of!published!works!with!multinational!and!
other!international!corporations!and!institutions!such!as!The!Spanish!Embassy,!Instituto!
Cervantes!and!the!Spanish!and!French!Chamber!of!Commerce.!
•! Managed!projects!from!concept!to!creative!solutions!involved!heavily!in!the!design!
process!up!to!delivery!coordinating!projects!with!the!client,!suppliers!and!staff!across!
departments.!
•! Extremely!detailed!and!organized!handling!even!simultaneous!projects!to!successfully!
meet!deadlines,!prioritizing!multiple!tasks!and!reacting!quickly!to!shifting!priorities.!
•! Art!Direction!and!styling!in!photoMshoots!for!fashion,!lifestyle!products!and!food!
industry.!
•! Experienced!photography!editing!and!content!management!for!eMcommerce!platforms.!
•! Excellent!Photoshop,!Lightroom,!InDesign!and!Illustrator!skills.!
WORK EXPERIENCE! !
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Nov!2011D!Present!!
Freelance!Art!Director!and!Graphic!Designer,!Manila,!Philippines!
Clients:!Instituto!Cervantes,!Spanish!Embassy,!Spanish!Chamber!of!Commerce,!French!
Chamber!of!Commerce,!European!Chamber!of!Commerce,!Ayala!Museum,!Deal!Grocer,!
Taste!Central,!Smart,!Rustans!
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Key!Achievements:!!
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"!Lead!creative!approach!from!concept!for!cultural!events!held!in!Manila.!
"!Branding!and!design!of!flyers,!posters,!invitations,!press!and!outdoor!advertising,!
! Online!marketing!and!web!design.!
"!Photography!for!events,!art!direction,!styling!and!image!editing!for!eMcommerce.!
"!Web!Design!and!Content!Management!with!Wordpress.!!
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March!2009!D!June!2011! CocaDCola!Enterprises,!London,!UK!
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Title:!Project!manager!coordinating!Translation!Projects!for!the!European!RRHH!
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Key!Achievements:!
"!Develop!translation!best!practices,!tools!and!processes!for!the!new!European!
! Translation!Service!centralized!in!London.!
"!Coordinate!translation!projects!for!the!UK,!France,!Belgium,!Holland,!Norway!and!
! Sweden!with!the!inMhouse!team,!freelancers!and!external!agencies.!!
"!Supervise!all!stages!of!translation!projects,!monitoring!workMflow,!productivity,!quality,!
!! delivery!and!satisfaction!with!the!business.!
"!Monitor!quality!and!delivery!of!all!translations!provided!by!the!translation!team.!
"!Capacity!planning!and!resourcing!within!the!translation!team.!! !
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Aug!2007!D!Aug!2008!
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Consultoría!&!Marketing!ADDVANZADA,!Valencia,!Spain!
Business:!FullMservice!agency!for!Building,!FoodMBeverage!industry!and!Health!!
Title:!Supervisor!Senior!Designer!
Key!Achievements:!
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"!Lead!the!design!team,!assist!and!check!the!preliminary!work!of!junior!designers.!!
"!Supervise!and!follow!up!the!design!process!including!printing!until!delivery.!
"!Communication!with!the!client.!
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Sept!2006!D!April!2007!
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PORTAGE,!Valencia,!Spain!
Business:!Company!specialized!in!customized!fashion!handbags!
Title:!Supervisor!Senior!Designer!!
Key!Achievements:!
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"!Key!role!supporting!the!Campaign!Management!“Presume!de!tu!bebé”!for!Hero!Baby.!
"!Responsible!for!the!product!life!cycle:!image!editing,!printing!and!product!supervision!
until!delivery.!
"!Illustrations!and!product!management!for!the!Valencia!Football!Club.!
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Nov!2005!D!May!2006!
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Jan!D!Oct!2005!
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April!D!Oct!2004!
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CUADERNAVIA,!Valencia,!Spain!
Business:!FullMservice!agency!for!Building!Industry!and!Government!Institutions!
Title:!Middleweight!Graphic!Designer!
Key!Achievements:!
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"!Corporate!Branding,!Press!and!Outdoor!Advertising,!Cosmetic!Packaging.
Grupo!Gema!Gonzalez,!Valencia,!Spain
Business:!FullMservice!agency!specialized!in!the!furniture!industry!!
Title:!Middleweight!Graphic!Designer!
Key!Achievements:!
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"!Branding,!Design!of!Flyers,!Press!and!Outdoor!Advertising,!Catalogues!and!Web!design.!
SIGNO!GRAFICO,!Valencia,!Spain!(printing!company)!
Title:!Junior!Graphic!Designer!
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2002!D!2003!
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ALINEA,!studio!de!création!graphique,!Paris,!France!(FullMservice!agency)!
Title:!Junior!Graphic!Designer!in!the!health!and!cosmetics!sector!
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Jan!D!March!2002!
NETCURSUS,!Paris,!France!
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Business:!Organization!who!provided!accounting!and!technology!solutions!to!small!and!
medium!sized!businesses.!
Title:!Junior!Graphic!Designer!M!3!months!Internship!
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EDUCATION
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2012!D!2013!
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Master!in!Business!Management!and!Marketing,!EUDE,!Spain!
Communication,!Marketing,!Publicity,!EMcommerce,!Project!management,!Sales!!
2012!
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!!!Community!Manager!Course!
Social!Media!and!Community!Management,!Online!Communication!and!Publicity!
2002!D!2003!
!!!Infographiste!PAO!&!Web!en!alternance!Paris,!France!
Training!in!Press!and!digital!publishing!combining!work!and!academic!study!
2000!–!2001!
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APU!(Anglia!Polytechnic!University),!Chelmsford,!UK!
ERASMUS!Program!M!Final!project!dissertation!
1997!D!2000!
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ETSID!(School!of!Design!Engineering),!Valencia,!Spain!
Technical!Industrial!Design!Engineer!
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TECHNICAL SKILLS
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Graphic!Design!and!photography:!Photoshop,!Lightroom,!InDesign,!Illustrator!
Interactive!Media:!WordPress,!HTML,!CSS!
Office!IT:!Word,!Excel,!Access,!Power!Point,!Prezi,!Acrobat!
Translation:!SDL!Trados,!Wordfast!
Platforms:!Mac!OS,!Windows!!!
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LANGUAGES
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Spanish!(native),!!
English!(fluent),!!
French!(fluent),!!
Italian!(intermediate)!
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